Resources

Winning Off the Court: How an NBA Franchise Elevated Fan Engagement Internationally

March 21, 2025 | Case Study

Enhanced fan engagement and loyalty through personalized, data-driven marketing strategies.

Marketing Cloud Intelligence Dashboard Best Practices

February 06, 2025 | Article

Learn dashboard design techniques and advanced visualization methods.

Spend Your Budget on Marketing Cloud

November 16, 2023 | Article

Optimize the profitability of your email marketing campaigns

SOQL connector to pull data from Salesforce database into Datorama

May 16, 2023 | Article

A summary and step by step guide for using the SOQL connector and Datorama (now known as Marketing Cloud Intelligence)

Cohort Analysis in Datorama

May 02, 2023 | Article

Cohort analysis has been around for decades. The technique breaks data into groups, or "cohorts" that share common characteristics over a defined time period. We give you the steps for accomplishin...

A Salesforce Marketing Cloud Intelligence Healthcare Case Study

February 07, 2023 | Case Study

A National Cancer Treatment Center. DF builds the single source of MARCOM truth for patient and HCP Journey management

To Pardot or To Marketing Cloud, that is the Question?

February 07, 2023 | Article

When it comes time to choose between Pardot and SFMC, don’t make cost the deciding factor.

What Can Salesforce Marketing Cloud (SFMC) Do for You?

January 04, 2023 | Article

SFMC connects and synchronizes your data between the core Salesforce org and your SFMC account. These connections are made using multiple powerful tools that create a feature-rich product.