Incorrect onboarding practices lead to aggregation issues, duplicate data points, inaccuracy, and ultimately, loss of stakeholder confidence. Technology has provided analysts with the necessary tools to increase the likelihood of proper data ingestion, but there are still universal principles that should be followed. When you onboard and prep your data correctly the first time, you can leverage your data to its fullest extent. Technology, no matter how sophisticated, should never beat data protocols. This is true of any business intelligence project, and Datorama, now called Marketing Intelligence Cloud, is no exception. In this session, we focus on Data Onboarding. No slides. No jargon. Just an old-fashioned walkthrough of the process using actual data within the platform.
Watch Ross Jenkins, Decision Foundry CEO and Salesforce Marketing Champion, and Lohith Paturu, Group Technical Manager and Certified Datorama Solution Architect, as they lead you through the importance of mastering Datorama Fundamentals while sharing best practices and tips.
Learning Datorama can be challenging and depending on your use case, Datorama’s defined architecture and data model has specific ways of onboarding data. In this live session, you’ll learn how to:
- Prepare your data for Datorama onboarding
- Create a TotalConnect DataStream
- Validate your data
Helpful Post Webinar Resources:
- Pre-webinar slides
- Datorama Experts Group
- The Marketing Cloud Intelligence Data Model
- Trailhead Datorama Discussion Group
Datorama Webinar: Mastering Datorama Fundamentals – Data Onboarding
Hosted by: Ross Jenkins, CEO and Lohith Paturu, Group Technical Manager and Certified Datorama Solution Architect
Mastering Datorama is episode one of a Datorama learning series covering basic and advanced topics. Consider reviewing other Datorama webinars from our archives.
Ross Jenkins is a 23-year veteran in the Customer Analytics and Digital Marketing space. He’s been named a Datorama Best Data Visualization Winner, a Salesforce Marketing Champion, and an IAB Data Rock Star.
He is the CEO of Decision Foundry, a Salesforce Implementation Partner. During his career, Ross has served as an Analytics Executive for several of the world’s largest media holding companies. He’s also a writer and an accomplished international keynote speaker, including at several Dreamforce and other Salesforce-related events.
Lohith Paturu is a five-year Datorama veteran, has worked within the platform since its earliest days, and has been a part of its evolution ever since. He’s worked closely with large media agencies and Fortune 500 brands to create automated solutions. Lohith is a Datorama Solution Architect and has completed all the six levels of available certifications. His passion for excellence within Datorama, and his exposure to a wide variety of client use cases, gives him the unique ability to share his knowledge with other Datorama enthusiasts from novice to expert.
