Do-It-All Mobile Device Maker Chooses Datorama

Our Client

A global designer of premium mobile devices and a top-five flagship OEM by sales volume and velocity. This brand provides some of the most iconic device technologies in the marketplace.

Industry

Telecommunications, Retail

COMPANY SIZE

2,700+

PLATFORM(S)

Datorama, MCI

VALUE LEVER

Data Accuracy, Transparency

Decision Foundry transformed our data management, harmonizing 130 connections across platforms. Their innovative approach and custom solutions significantly improved our data accessibility and reporting efficiency.

Chief Data Officer

The Challenge

The Brand engaged us to assist in on-boarding, harmonizing, and visualizing their data streams. Ultimately, their goal was to automate 130 data connections across Retail, Search, Social, Audience, Media, and Planning platforms.

The sheer number of incoming data streams made coherent classification almost impossible. In addition, the massive volume of information made for slow-loading reports. In addition, there was no standardized taxonomy to identify types of data and no clear goals to manage global, regional, or product performance.
Our Strategy

We took an updated approach using Datorama’s vast suite of programs to get the incoming streams of data coordinated and filtered correctly. We used a rearchitected data solution driven by calculated dimensions, as opposed to complicated VLOOKUPs and clunky data classifications. We improved their data pipes using custom APIs and ETL processes. We used North Star Metrics to ‘score’ the incoming data for usability and set up goal management software for the departments.
Our Solution

Pixel Perfect Marketing Performance.

We don’t do “dash-boreds”. We believe in the importance of creating custom data applications that are accessible and informative.

We onboarded data sets across dozens of buying and planning systems, leveraging calculated dimensions to build a global solution. We harmonized the data sets across five levels with emphasis on aligning strategy, regions, channels, products, and tactics.

Then we created concepts brought to life through sketches, wireframes, and interactive storyboards to establish the data narrative. And using Datorama’s extensive library of custom Javascript and CSS functionality, Decision Foundry delivered a fully branded experience.
The Results

Decision Foundry crafts beautiful, scalable, mission-critical data applications in Datorama, like no one else does.

We fused the required data sources across file formats and naming conventions to transform the brand’s data assets, all while exploiting parent-child relationships, data classifications, reporting hierarchies, and data pattern recognition. We also created custom views across content affinity, platform usage, channel budget allocation, share of voice, and brand lift to support the brand’s global and regional initiatives. In short, we got all their incoming data streams flowing in the right direction and then guided them to their correct places in the accessible data lake, while making it incredibly responsive to searches.

What Decision Foundry will do for you

Decision Foundry has what you need to excel in your marketing endeavors and results. We will help you reach more customers, get more for your money, and get a clearer focus on your marketing intelligence. Decision Foundry makes it easy to set up, customizes tools to access and sort your data streams, and helps you acquire the best picture possible for your success.

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