Marketing Cloud Intelligence (MCI) Starter Kit for Marketing Leaders

As a marketing leader, your success depends on moving faster, optimizing spend, and proving ROI. Salesforce Marketing Cloud Intelligence (MCI) transforms raw data into actionable insights—helping you drive smarter campaigns, maximize efficiency, and outperform competitors.

This Starter Kit gives you the key resources to accelerate your MCI adoption and impact.

1. Why MCI? The Business Leader’s Advantage

• Real-Time Decision Making – No more guesswork. Act on live performance data.
• Unified Marketing & Sales Insights – Break down silos between teams.
• AI-Powered Optimization – Automate insights to boost ROI.
• Scalable for Growth – From startups to enterprises, MCI grows with you.

Key Question for Your Team: “Where are we making decisions based on gut feel instead of data?”

2. First 90-Day MCI Success Plan

Month 1: Foundation

• Map critical KPIs (ROAS, CAC, LTV, Conversion Rates)
• Integrate core data sources (CRM, Ad Platforms, Web Analytics)
• Train teams on self-service dashboards

Month 2: Optimization

• Set up AI-driven alerts (anomaly detection, budget pacing)
• Automate 1-2 manual reports (e.g., weekly performance reviews)
• Run a pilot campaign using MCI insights

Month 3: Scale & Prove ROI

• Expand to cross-channel attribution
• Present data-backed recommendations to leadership
• Measure & report efficiency gains (e.g., “Reduced reporting time by X%”)

3. Must-Have MCI Dashboards for Leaders

• Executive Snapshot – High-level performance at a glance
• Campaign ROI Tracker – Which channels drive real revenue?
• Efficiency Dashboard – Time & cost savings from automation

Pro Tip: Start with one high-impact dashboard, then expand.

4. Getting Buy-In: How to Pitch MCI to Your CFO

• Cost Savings: “MCI reduces manual reporting by 60-80%.”
• Revenue Impact: “Teams using MCI see 15-30% better campaign ROI.”
• Risk Mitigation: “Real-time alerts prevent budget waste.”

Example ROI Calculation: “If we improve marketing efficiency by 20%, that’s $X saved per quarter.”

5. Next Steps

• Book a demo with us to see MCI in action.
• Explore our dashboard templates
• Do more with Data Cloud and Marketing Cloud [watch the on-demand webinar]

Your competitors are using data. Are you?

Bold. Actionable. Results-Driven.

Need a custom adoption plan? Let’s talk.