Resources

July 15, 2025 | Podcast

Marketing Cloud Intelligence

What is Marketing Cloud Intelligence?

Marketing Cloud Intelligence is Salesforce's cloud based data platform focusing on the ingestion, visualization and activation of marketing data.

June 23, 2025 | Article

Marketing Cloud Intelligence

Marketing Cloud Intelligence Help Because Data Drama Isn’t a Strategy

Need Marketing Cloud Intelligence help? Decision Foundry turns messy data into clear insights with expert integration, dashboards, and AI-powered reporting.

June 19, 2025 | Podcast

Marketing Cloud Intelligence

Marketing Cloud Intelligence: Unmapped

In this no-holds-barred episode, Ross Jenkins (CEO, Decision Foundry) joins Jomal Andrews (Senior Technical Manager) to challenge the status quo of Salesforce Marketing Cloud Intelligence.

June 19, 2025 | Podcast

Marketing Intelligence

Marketing Intelligence: Under the Hood

Salesforce’s new Marketing Intelligence platform isn’t just a rebrand—it’s a rebuild. In Episode Two of our podcast, we sit down with Vimal Eapen, a 12-year Datorama veteran, to unpack what...

June 19, 2025 | Podcast

Marketing Intelligence

Beyond Dashboards – The Truth About Salesforce Marketing Intelligence

In this bold new episode, Ross Jenkins (CEO, Decision Foundry) and Lohith Paturu break down Salesforce’s latest platform shift: Marketing Intelligence.

June 14, 2025 | Article

Marketing Cloud Intelligence

Marketing Cloud Intelligence for Smarter Campaigns and Better Data Management

Salesforce's data solution targeting the Analytical Marketer. Used to house, onboard, visualize and act on performance marketing data. It is easy enough for non-analysts to use, but powerfu...

May 07, 2025 | Article

Marketing Intelligence

Marketing Intelligence: An Introduction to Agentic Marketing Analytics

AI-driven marketing analytics that optimizes campaigns automatically—smarter, faster, better.

April 14, 2025 | Article

Marketing Cloud Intelligence

How Marketing Cloud Intelligence Solves Data Chaos: The Marketer’s Decision Engine

MCI bridges data gaps, delivering AI-powered decisions for marketers.

April 14, 2025 | Article

Marketing Cloud Intelligence

The Marketing Intelligence Starter Kit

Transform marketing data into decisions with MCI's AI-powered insights.

March 25, 2025 | Article

Data Cloud

Bridging the Gap: Translating Business Needs into Technical Solutions

Learn how Decision Foundry aligns business needs with Salesforce Data Cloud solutions.

March 21, 2025 | Article

Marketing Intelligence

Marketing Cloud Intelligence vs. Marketing Intelligence

Compare Marketing Cloud Intelligence and Salesforce Marketing Intelligence for data insights.

March 21, 2025 | Case Study

Salesforce Marketing Cloud

How an NBA Franchise Elevated Fan Engagement Internationally

Enhanced fan engagement and loyalty through personalized, data-driven marketing strategies.

March 18, 2025 | Press & Media

Decision Foundry Earns CREST Partner Status with Salesforce

Decision Foundry celebrates CREST Partner status and achievements with Salesforce.

March 13, 2025 | Article

Marketing Intelligence

Why Salesforce Marketing Intelligence Matters More Than Ever

Learn why AI-driven marketing intelligence is essential for modern businesses

March 03, 2025 | Article

Marketing Data

New to Marketing Cloud? Here's What You Need to Know

Build lasting customer connections with Marketing Cloud. Learn how to identify contacts, organize customer info, and structure data for long-term success.

February 11, 2025 | Article

Marketing Data

Dive into Salesforce Marketing Cloud

Salesforce Marketing Cloud offers advanced features for customer communication, content management, automation, and data-driven decision-making. These tools help businesses create cohesive,...

February 07, 2025 | Article

Advisory Insights

Are You Ready for a Salesforce Agent? 5 Essential Questions to Answer

A Salesforce Agent can transform your operations, but preparation is key. Decision Foundry’s Agentforce Accelerator Program tailors solutions to your needs, ensuring seamless deployment and...

February 07, 2025 | Article

Marketing Data

CDP Breakdown: Navigating the World of Customer Data

A Customer Data Platform (CDP) helps businesses make sense of their customer data. By collecting and connecting data from multiple sources, a CDP creates a single, unified view of each cust...

February 06, 2025 | Article

Datorama

Marketing Cloud Intelligence Dashboard Best Practices

Learn dashboard design techniques and advanced visualization methods.

January 30, 2025 | Article

Marketing Data

Everything You Need to Know about B2B Marketing

B2B marketing is a complex game. Learn how to play to win with expert insights on account-based marketing, content marketing, and more.

January 29, 2025 | Article

Marketing Data

Account-Based Marketing Essentials

Take the guesswork out of your B2B marketing strategy with Account-Based Marketing. Learn how to identify high-value accounts, develop targeted campaigns, and measure the success of your AB...

January 24, 2025 | Article

Salesforce CPQ: Streamlining Configure, Price, Quote Processes

Salesforce CPQ helps businesses simplify the complexities of product configuration, pricing, and quoting. Learn how this powerful tool can improve your sales process and increase customer s...

January 21, 2025 | Article

Salesforce Agentforce

Agentforce Accelerator

Partnering with Salesforce, our program leverages the latest AI advancements and proven strategies to ensure Agentforce success.

January 15, 2025 | Article

Marketing Data

Marketing ROI Strategies for Success

Get ahead of the competition with a data-driven approach to Marketing ROI. Learn how to accurately measure, analyze, and refine your marketing strategy to drive maximum return on investment...

January 08, 2025 | Article

Marketing Data

Understanding Marketing KPIs - An Extensive Compilation

Measure what matters: Learn the top marketing KPIs to track and how to turn data into actionable insights that drive business results.

January 08, 2025 | Article

Comparing Agentforce Quick-Start Programs

Explore how different Agentforce quick-start programs approach implementation, from out-of-the-box solutions to comprehensive frameworks, with a focus on Decision Foundry's proven Accelerat...

January 02, 2025 | Article

Data

Insider's Look: Data Security and Privacy Fundamentals

Stay ahead of cyber threats and data breaches by mastering the fundamentals of data security and privacy. This comprehensive guide covers key concepts, best practices, and strategic framewo...

December 27, 2024 | Article

Marketing Data

Marketing Dashboard Mastery: Examples & Expert Tips

Boost marketing performance with customizable dashboards. Monitor key metrics, identify areas for improvement, and drive business growth with data-driven insights.

December 21, 2024 | Article

Agentforce in Action: The Agent Use Case Library

Discover how Agentforce helps businesses run more efficiently, making it easier for teams to focus on what matters most: delivering great customer experiences.

December 19, 2024 | Article

Data

Simplifying Data Management - Strategies & Solutions

Data management is not just about storing and retrieving data – it's about extracting actionable insights that drive business success. Explore the strategies and solutions that can help you...

December 18, 2024 | Article

Advisory Insights

The Essential Guide to Salesforce Audits: Maintaining Your Org's Health

Take control of your Salesforce instance with regular audits. Learn how to identify areas for improvement and optimize your system for better performance.

December 17, 2024 | Article

Marketing Data

Marketing Data Essentials for Growth

Find out how to turn marketing data into actionable insights that drive real results, from improving customer engagement to increasing conversions and revenue.

December 16, 2024 | Article

Marketing Data

Unveiling Email Metrics: A Guide to Tracking Success

Get expert insights into email marketing metrics and learn how to use them to improve your campaign performance, increase engagement, and drive conversions.

December 14, 2024 | Article

CRM

Realizing the Full Advantage of Your CRM for Business Success

See how CRM technology can enhance customer experiences, optimize sales, and drive business growth. From personalized interactions to data-driven insights, learn how CRM systems can help yo...

December 13, 2024 | Article

Advisory Insights

Decision Foundry's Commitment to Net Zero

Decision Foundry announces its commitment to achieving net zero greenhouse gas emissions by 2040. Learn about our strategy for sustainable practices and reducing environmental impact.

December 13, 2024 | Case Study

Datorama

Automotive Marketing Intelligence with Datorama

Another outstanding Automotive Datorama dashboard example. Decision Foundry brought its full suite of visual effects to deliver a stunning, branded mobile and desktop data experience.

December 12, 2024 | Article

Advisory Insights

Embracing Sustainability in Modern Software and Services Businesses

Explore the intersection of business and sustainability in the tech and services industries, and learn how companies can reduce their environmental footprint while driving innovation and ef...

December 12, 2024 | Article

Business Intelligence

Self-Service BI Tools for Informed Decision Making

Self-service Business Intelligence tools allow users to analyze data, generate insights, and make informed decisions without relying on IT. Learn how to choose the right BI tool for your or...

December 06, 2024 | Case Study

Datorama

Crypto Payment Provider Elevates People-based Analytics with Datorama

A cloud wallet solution and payment gateway provide, that supports millions of users and merchants in 200+ countries, leveraged Datorama to unify its customer analytics.

December 04, 2024 | Article

Sales Data

Sales Data Analytics Unleashed

Maximize your sales performance with data-driven decision-making. Discover the latest trends, technologies, and best practices in sales analytics, and learn how to apply them to drive reven...

December 03, 2024 | Article

Marketing Data

Marketing Analytics Tools: Essential Platforms and Strategies

Stay ahead of the curve with the latest marketing analytics tools and trends. Get expert insights on how to choose the right tools for your business

December 03, 2024 | Article

Salesforce Loyalty Management

How Salesforce Loyalty Management and Commerce Cloud Work Together with AI

Boost customer loyalty with Salesforce Loyalty Management and AI.

December 03, 2024 | Article

Salesforce Commerce Cloud

AI-Driven E-Commerce: Enhancing Customer Journeys with Salesforce Commerce Cloud

Improving e-commerce with AI and Salesforce Commerce Cloud.

December 03, 2024 | Case Study

Datorama

MCI-Driven Reporting Revolutionizes Media Performance

Standardized reporting transformed insights for a global media leader.

December 02, 2024 | Article

Data

Cool Data Visualizations: Change Your Data Game

Explore stunning data visualization examples, from ocean floor mapping to cryptocurrency market trends. Discover how to transform complex data into compelling stories and actionable insights.

November 30, 2024 | Article

Sales Data

Top Sales Tools to Boost Your Performance

Find out how to leverage the power of sales technology to enhance customer relationships, streamline sales operations, and drive revenue growth.

November 27, 2024 | Article

Customer service data

The Business Case for CX: Why Customer Experience Matters

Customer experience is the new competitive battlefield. Stay ahead of the curve by learning how to design, deliver, and measure exceptional experiences that drive loyalty, growth, and advoc...

November 26, 2024 | Article

Sales Data

Understanding the Power of Sales Data

Your sales data holds the key to understanding your customers, optimizing your sales process, and driving revenue growth. Learn how to harness its power and start closing more deals.

November 26, 2024 | Article

Sales Data

How to Develop a Sales Pipeline Strategy

Get insights into the importance of a sales pipeline in driving business growth, and learn how to develop a strategic sales pipeline that streamlines your sales process and boosts revenue.

November 25, 2024 | Article

Marketing Data

Measuring What Matters: A Guide to Advertising Analytics

Advertising analytics is the key to understanding customer behavior across multiple channels. By analyzing patterns in click-through rates, return on investment, and quality scores, markete...

November 22, 2024 | Article

CRM

Unlocking the CRM Process: Your Complete Overview

Discover how CRM software helps businesses build strong customer relationships, drive sales growth, and improve customer satisfaction.

November 21, 2024 | Article

Customer service data

How to Implement a Winning Customer Experience Strategy

Want to turn customers into passionate advocates? Develop a customer experience strategy that knocks their socks off. Learn how to create memorable moments, personalize interactions, and ex...

November 21, 2024 | Article

Customer service data

What Customer Experience Really Means

The digital era demands exceptional customer experiences. Learn how to orchestrate consistent, emotionally intelligent interactions that drive customer satisfaction, advocacy, and sustainab...

November 21, 2024 | Article

Data Cloud

Salesforce Data Cloud for the CMO

Learn to leverage Salesforce Data Cloud for effective marketing strategies.

November 20, 2024 | Article

Business Intelligence

Embrace Innovation: Business Intelligence Examples

Get the most out of your business data. Discover how to uncover hidden opportunities, improve customer satisfaction, and drive growth with data-driven insights.

November 20, 2024 | Article

Advisory Insights

Data - Cloudy with a chance of ROI

Get the most out of Salesforce Data Cloud while controlling costs. Discover expert strategies for optimizing credit consumption, streamlining data pipelines, and driving business value.

November 20, 2024 | Article

Salesforce Service Cloud

Salesforce Service Cloud - A Detailed Overview

Improve customer service with Salesforce Service Cloud. Learn how its case management, AI-driven recommendations, and seamless integration capabilities enhance customer experiences, agent p...

November 20, 2024 | Article

Data

Avoid These Bad Data Visualization Examples

Transform your data visualization skills! Identify and avoid common pitfalls like 3D effects, overcomplicated charts, and lack of context.

November 19, 2024 | Article

Marketing Data

Overcoming Marketing Analytics Challenges

Learn about data quality, integration, and analysis best practices. From handling fragmented data to ensuring accuracy, this guide helps marketers transform raw data into actionable insights.

November 18, 2024 | Article

CRM

CRM Examples & Solutions: Choosing Your Ideal Platform

Discover the top CRM solutions to revolutionize your business. Learn how CRM systems like Salesforce, HubSpot, and Zoho can enhance customer relationships, automate sales processes, and pro...

November 18, 2024 | Article

Customer service data

Client Relations for Beginners: Key Principles

Build unbreakable client relationships with our step-by-step guide. Master the art of client relations by identifying your target audience, establishing clear communication channels, and le...

November 15, 2024 | Article

Sales Data

5 Sales Enablement Mistakes You're Making (And How to Fix Them)

Take your sales team to the next level by identifying and fixing critical sales enablement mistakes. From inadequate training to ineffective tool utilization, discover the solutions to opti...

November 14, 2024 | Article

CRM

Designing a CRM Experience That Works

Learn how to overcome common CRM implementation challenges and create a seamless customer experience that drives long-term growth and success.

November 13, 2024 | Article

Business Intelligence

Beginner's Guide - Getting Started with Business Analytics

Maximize your business potential with business analytics. Learn how to extract meaningful insights, visualize data, and inform strategic decisions. Compare proprietary and open-source solut...

November 12, 2024 | Article

CRM

The Role of CRM Activities in Customer Relationship Building

Boost customer relationships with a CRM system. Streamline lead management, automate emails & enhance customer service.

November 12, 2024 | Article

Sales Data

Understanding Sales Data: Types, Uses, and Analysis

Discover how sales data analysis can transform your business. Learn how to leverage demographic and behavioral data, sales metrics, and KPIs to enhance customer understanding, optimize sale...

November 11, 2024 | Article

Business Intelligence

Business Analytics for Revenue Growth - Proven Strategies to Boost Profits

Enhance revenue growth with business analytics strategies. Boost profits using proven techniques. Dive into our blog for more insights on Business Analytics.

November 08, 2024 | Article

Business Intelligence

Exploring the Power of Business Intelligence Dashboards

Break free from spreadsheet chaos and revolutionize data analysis with Business Intelligence dashboards. Learn how to identify trends, diagnose problems, and make informed decisions with ac...

November 06, 2024 | Article

Business Intelligence

Mastering Power BI for Advanced Data Visualization

Explore Power BI's key features, including advanced data modeling, interactive dashboards, and customizable visuals.

November 05, 2024 | Article

CRM

Beginner's Guide to Customer Relationship Management

Learn about CRM benefits, features, and types, including operational, analytical, and collaborative CRMs.

November 04, 2024 | Article

Data

Harness the Power of AI Data Visualization Tools for Success

Transform data into actionable insights with AI-powered visualization. Explore the exciting world of AI data visualization, its applications, and benefits.

November 04, 2024 | Article

Business Intelligence

How to Get the Most Out of BI Reporting

Drive business success with data-driven decision-making. Explore the five essential best practices for Business Intelligence reporting, common challenges to overcome, and how to cultivate a...

November 01, 2024 | Article

Advisory Insights

Conducting Harmony in Financial Management with Salesforce Data Cloud

Meet Shelly, a CFO who's orchestrating financial success with Salesforce Data Cloud. Learn how she overcomes data inconsistencies, streamlines processes, and drives growth."

October 30, 2024 | Article

Business Intelligence

An In-Depth Look at Business Analytics Tools

Business analytics tools provide data insights for informed decision-making and growth

October 30, 2024 | Article

Advisory Insights

The New Modern Mailroom for Your Organization

Salesforce Data Cloud transforms data management, like a digital mailroom.

October 30, 2024 | Article

Advisory Insights

The Business Case for DEI

Unlock the power of diversity, equity, and inclusion (DEI) to drive business success. Explore how DEI enhances innovation, employee engagement, customer connections, and reputation

October 30, 2024 | Article

Data

Data Integration Approaches: Enhancing Workflow Optimization

Data integration transforms chaos into clarity, automating processes and unlocking insights for peak efficiency

October 30, 2024 | Article

Data

Data Visualization Tools Comparison Guide

Explore top data visualization tools of 2024 and transform your data into compelling, insightful stories.

October 28, 2024 | Article

Data Cloud

Data Cloud Crash Course

Master Salesforce Data Cloud essentials in just 20 minutes.

October 25, 2024 | Article

Data

Data Visualization Explained: How It Works and Its Impact

Transform data into captivating visuals, uncover hidden insights, and become a data storytelling superhero!

October 25, 2024 | Article

Data

Mastering the Data Integration Process: Best Practices

Discover expert tips and tricks for mastering the data integration process. Enhance your data workflows with our insights.

October 25, 2024 | Case Study

Datorama

Gaming Case Study: Gaming Meets Marketing Intelligence

Read the case study about how Datorama dashboards can help gaming and entertainment clients.

October 24, 2024 | Article

Data Cloud

CMO Use Case: Maximizing Impact with Data Cloud

See how Salesforce Data Cloud helped a CMO overcome siloed customer data and personalize marketing efforts, resulting in significant reductions in customer acquisition costs and improved co...

October 23, 2024 | Article

Sales Data

The Ultimate Guide to Choosing Lead Management Software

Optimize sales with lead management solutions: streamline capture, qualification, nurturing, and boost revenue growth.

October 23, 2024 | Article

Data

Data Integration Providers: A Comprehensive Guide

Data integration providers streamline operations, offering cloud-based and open-source solutions for every business need.

October 23, 2024 | Article

Data

Data Visualization Examples: Inspiring Design Showcase

Discover how data visualizations transform raw numbers into captivating stories, making analytics an art form.

October 22, 2024 | Article

Data

Data Integration: Streamline Your Processes Today

Streamline your processes with data integration. Explore how this essential tool can optimize your operations on our blog.

October 22, 2024 | Article

Advisory Insights

The CEO's Dilemma

Data-driven decisions help CEOs navigate rapid change and fragmentation.

October 21, 2024 | Article

Data

Developing an Effective Data Analytics Strategy Roadmap

Navigate data complexity with a strategic roadmap, aligning efforts with business goals for competitive advantage.

October 21, 2024 | Press & Media

Embracing Diversity, Empowering Unity

Decision Foundry fosters innovation through diversity, equity, inclusion, and belonging.

October 18, 2024 | Article

Data

Types of Data Analysis: A Comprehensive Overview

Navigate the sea of data, uncover hidden patterns, and transform insights into smart business decisions.

October 17, 2024 | Article

Customer service data

Customer Experience Tools & Techniques

Enhance customer interactions with AI-powered tools, driving satisfaction, loyalty, and sustainable business growth.

October 16, 2024 | Article

Data

Data Analysis Terms for Beginners

Dive into the world of data analysis terms with our beginner-friendly guide. Unlock the language of data analysis today.

October 16, 2024 | Article

Data

Data Protection Principles and Practices

Protect your sensitive information with evolving strategies, from backups to encryption, against emerging threats.

October 15, 2024 | Article

Data

Samples Data Sets - A Comprehensive Guide for Beginners

Unlock the treasure of data sets to explore, analyze, and visualize insights across various fields.

October 14, 2024 | Article

Data

Data Lake vs Data Warehouse: Which is Right for You?

Data lakes and warehouses: essential, complementary tools for data management.

October 11, 2024 | Article

Data

Data Warehouse Fundamentals Explained

Data warehouses are central hubs for insightful business intelligence and decision-making

October 10, 2024 | Article

Data

Dive Into Data Lakes - A Comprehensive Guide

Data lakes are flexible storage hubs for structured, unstructured, and semi-structured data.

October 08, 2024 | Article

Data Cloud

Customer Insights: Salesforce Identity Resolution with Data Cloud

Salesforce Data Cloud revolutionizes customer understanding and engagement strategies.

September 30, 2024 | Article

Data Cloud

The True Customer: Beyond Labels to Lasting Connections

Uncover deep customer insights to drive loyalty and growth.

September 11, 2024 | Article

Data Cloud

Salesforce Data Cloud - The Transit Hub for Your Data

Salesforce Data Cloud unifies data sources, transforming raw data into actionable insights for business growth.

September 06, 2024 | Case Study

Datorama

Do-It-All Mobile Device Maker Chooses Datorama

A Datorama case study for mobile device provider created by Decision Foundry, a certified Datorama integration partner.

September 06, 2024 | Article

Data Cloud

How to Get Leadership Alignment on Salesforce Data Cloud

Achieve leadership alignment on Salesforce Data Cloud with these expert strategies.

August 28, 2024 | Article

Miscellaneous

Your Survival Guide to Salesforce Dreamforce 2024

Explore AI, meet leaders, and feel Dreamforce’s unique energy.

August 28, 2024 | Article

Business Intelligence Consulting

Top Business Intelligence Trends - Key Insights

BI trends like AI-driven analytics and data governance are transforming business operations and decision-making.

August 27, 2024 | Article

Data

6 Data Governance Tools for Salesforce Users

Explore the top data governance tools for Salesforce and elevate your data management strategy

August 13, 2024 | Article

Data

Crafting an Effective Data Management Policy

Effective data management ensures quality, security, and regulatory compliance.

August 12, 2024 | Article

Business Intelligence Consulting

The Evolution of Business Intelligence with Big Data

From gut feelings to data-driven decisions: The BI evolution.

August 12, 2024 | Article

Data

Why a Tech Audit is Essential for Realizing True Benefits

A tech audit ensures effective integration and maximized technology benefits.

August 09, 2024 | Article

Business Intelligence Consulting

Advancing Your BI Strategy through Performance Benchmarks

Performance benchmarks help optimize resources, set goals, gain insights, and drive success.

August 08, 2024 | Article

Data

US Data Protection Laws: Everything You Need to Know

US data privacy: a chaotic mix of federal and state laws.

August 08, 2024 | Article

Tableau

Tableau Versus Power BI: A Comprehensive Comparison

Tableau: the explorer of data jungles; Power BI: the smart guide.

August 07, 2024 | Article

Business Intelligence Consulting

What You Need to Know About BI Solutions

Transform data into actionable insights with Decision Foundry’s BI expertise.

August 06, 2024 | Article

Tableau

Tableau Support Services and Solutions

Consider Tableau support to enhance data visualization and business intelligence.

August 05, 2024 | Article

Tableau

Mastering Data Analysis Techniques with Tableau

Transform raw data into insights with Tableau’s visualization capabilities.

August 02, 2024 | Article

Tableau

Optimizing Tableau Data Visualization with ETL Processes

ETL transforms data for insightful Tableau visualizations, revealing hidden trends.

August 02, 2024 | Article

Business Intelligence

Understanding Business Analytics vs Business Intelligence

Transform data into insights: Drive growth with analytics and intelligence.

August 02, 2024 | Article

Tableau

Harnessing the Potential of Tableau Dashboard Design

Propel your data visualization forward with our guide on Tableau dashboard design.

August 02, 2024 | Article

Tableau

Transform Your Company with Tableau Performance Optimization

Optimizing performance is essential for a smooth user experience today.

August 01, 2024 | Article

Revenue Operations

The Revenue Management Superhero – Salesforce RLM

Salesforce RLM unifies systems, automates processes, and boosts revenue efficiently.

July 31, 2024 | Article

Tableau

Bring Your A Game: Tableau Implementation For Your Business

How to ensure a successful Tableau implementation.

July 31, 2024 | Article

Data

7 Essential Data Governance Best Practices For Salesforce Users

Discover the top data governance best practices for smooth Salesforce operations & data integrity.

July 30, 2024 | Article

Tableau

Tableau Training Essentials: Dominate the BI Landscape

Explore the various Tableau training paths and resources to master your grasp of today’s BI.

July 29, 2024 | Article

Tableau

Tableau Consulting: Your Tour Guide to Data Excellence

Let us guide you in transforming your data into insightful visualizations and comprehensive analyses.

July 24, 2024 | Article

Revenue Operations

Revenue Operations (RevOps): The Strategic Engine of Growth

Discover the optimal timing and benefits of establishing a Revenue Operations (RevOps) team within your organization.

July 24, 2024 | Article

Data

The Salesforce Data Security Guide

Learn best practices for safeguarding your Salesforce data against breaches and ensuring compliance. 

July 23, 2024 | Article

Data

Data Security Management: The Key to Protecting Your Business

Data Security Management goes beyond basic IT security to protect your organization's valuable digital assets. This comprehensive guide explores how businesses can build a robust security f...

July 23, 2024 | Article

Tableau

Expert Insights: What Is Tableau Data Management?

Tableau Data Management encompasses practices for organizing, cleaning, and governing data within the Tableau ecosystem.

July 22, 2024 | Article

Data Cloud

Salesforce Data Cloud: Your Data Brewery

Salesforce Data Cloud is like a fine beer; it’s all about the quality of the grain.

July 22, 2024 | Article

Data

Crafting a Data Governance Strategy for Salesforce Success

Optimize your Salesforce experience with a data governance strategy tailored to your needs.

July 01, 2024 | Case Study

Data Cloud

Driving Results with Data Cloud

Improved customer data management supercharges marketing for a leading luxury auto dealership.

June 27, 2024 | Case Study

Datorama

Marketing Intelligence in the Music Industry

Learn how we used Marketing Cloud Intelligence to create a scalable solution for a major music distributor.

June 20, 2024 | Press & Media

Decision Foundry Expands Services Across Salesforce

Decision Foundry now offers implementation services across the Salesforce ecosystem.

June 14, 2024 | Press & Media

Salesforce Partners with Decision Foundry to Drive Global Data Cloud Success

Decision Foundry become Salesforce’s #1 choice to deliver data cloud projects.

May 31, 2024 | Article

Tableau

Conquer Data Angst, Boost Ad ROI with Omni-channel Attribution

Industry experts dive into gen AI omni-channel attribution secrets.

May 22, 2024 | Case Study

Tableau

Using Tableau Data Management To Give Sports Trainers A Competitive Edge

Giving Sports Trainers a competitive edge with data.

March 14, 2024 | Press & Media

Decision Foundry Announces Leadership Promotions

Meet the three newly promoted leaders shaping Decision Foundry's future.

January 18, 2024 | Article

Miscellaneous

Designing Dashboards that Stick: A Guide to Design and Practical Harmony

Exploring the balance between Design and Function.

January 11, 2024 | Article

Miscellaneous

How do I showcase our Holiday reporting metrics?

Holiday reporting can be a challenge for many marketing teams.

November 17, 2023 | Article

Datorama

Salesforce Datorama Makes Sense of Complex Data

Datorama stands out for its robust data connectors and ease of data retrieval.

November 16, 2023 | Article

Salesforce Marketing Cloud

Spend Your Budget on Marketing Cloud

Optimize the profitability of your email marketing campaigns

November 14, 2023 | Article

Tableau

Spend Your Budget on Tableau: A Comprehensive Investment Guide

Here's how Decision Foundry can help you maximize the return on your Tableau marketing investment.

November 06, 2023 | Article

Tableau

Enhancing User Experience in Tableau: Streamlined Data Download with App-Like Features

Integrate Tableau download options directly into your dashboards.

October 31, 2023 | Article

Tableau

Data Guide

Data guides bolster data storytelling by enhancing understanding and promoting dashboard adoption.

October 22, 2023 | Article

Tableau

User Guides for Tableau

The new user guide feature in Tableau helps in effectively training your users on the key features of the dashboard while increasing user confidence and platform adoption.

October 20, 2023 | Article

Miscellaneous

Ten Mistakes That Completely Kill Dashboard Adoption

We discuss ten data design pitfalls that impact decision making and platform adoption.

October 17, 2023 | Article

Marketing Cloud Intelligence

Unlocking the Future of Insights with Salesforce Marketing Cloud Intelligence

When it comes to Enterprise marketing, many solutions can be harnessed to tackle the intricate problems stemming from siloed data, differing mindsets, and disjointed teams.

October 17, 2023 | Article

Datorama

Mastering Datorama Episode 7: Media Transparency Center

Datorama's platform boasts three specialized tools for media planning. In this session, we explain the features, benefits and applications.

October 17, 2023 | Article

Tableau

Dynamic Zone Visibility In Tableau

We'll show you how features can be hidden or revealed as tiled or floating zones.

October 11, 2023 | Article

Datorama

Unmasking Hidden Data Flaws

Facing challenges with your historical data or data mapping? Decision Foundry offers a thorough Datorama assessment to ensure data quality and optimize performance.

October 10, 2023 | Article

Tableau

Data Meets App Design: The New Frontier of Tableau Dashboards

Merging app-like functionality with Tableau dashboards elevates data visualization to new heights of user engagement.

October 05, 2023 | Article

Data Management Taxonomy

Quality Data, Superior Results: TotalConnect for Marketing Success

When API doors close, TotalConnect opens a window. Designed for tailored data uploads into Marketing Cloud Intelligence, TotalConnect takes the lead.

October 05, 2023 | Article

Data Management Taxonomy

Beyond Data and Dashboards: The Unseen Impact of Taxonomy on Decision Making

The quality of marketing intelligence depends heavily on the taxonomy employed. Without a clear and structured system to categorize and label data, even the most valuable insights can becom...

October 05, 2023 | Article

Data Management Taxonomy

CampTag: Redefining Campaign Intelligence

Your go-to tool for effortless UTM Building and streamlined campaign naming conventions.

October 04, 2023 | Article

Miscellaneous

Charting the Future: The Triad of Strategy, Metrics, and Ownership

Performance management, scorecards, and organizational accountability aren’t independent. Together, they generate the rhythm, balance, and predictability imperative for modern businesses.

October 03, 2023 | Article

Miscellaneous

Mastering the Business of Intelligence

Dashboards are more than just interactive visuals; they’re catalysts for cultural change. Businesses must foster a culture where data isn’t something to be feared but embraced.

September 19, 2023 | Article

Miscellaneous

How DataUx™ Impacts Dashboard Engagement

Drive platform adoption by turning cold data into a compelling, data narrative. By building an emotional bridge, we ensure clients don't just see data; they feel its impact.

September 05, 2023 | Article

Miscellaneous

3 Data Design Principles

We explain how clarity, hierarchy, and consistency of information are fundamental to data design and dashboard development.

August 10, 2023 | Article

Datorama

Datorama Webinar: What is Datorama?

Mastering Datorama Fundamentals answers the question, "What is Datorama?" During this session, our Senior Technical Manager, Vimal Eapen conducts a formal walkthrough.

August 07, 2023 | Article

Marketing Cloud Intelligence

Data Productivity with Marketing Cloud Intelligence and Data Cloud

Salesforce provided two exceptional data platforms. Which use cases are addressed by each and how can we generate the most value from these technologies?

August 07, 2023 | Article

Business Intelligence Consulting

The Transformative Potential of Generative AI in Business Intelligence

Generative AI is transformational but should BI professionals fear or embrace it? Here's our take.

July 28, 2023 | Press & Media

Decision Foundry Announces New Tableau DataUX™ Audit Service

We conduct the necessary diagnostics needed to ensure data accuracy and integrity needed for business stakeholders to have confidence in their single source of truth.

July 11, 2023 | Article

Miscellaneous

Data Visualization vs. Information Design

A very common confusion we often observe - people use the terms Data Visualization and Information Design interchangeably. 

July 11, 2023 | Article

Miscellaneous

Adopting a Product-Oriented Mindset

Try and look at data through the product lens to unlock its full potential and make it a thoughtful part of your business strategy.

June 28, 2023 | Article

Tableau

Enhancing Tableau Dashboards with Embedded Music and Video Links

Embedding music and video links in Tableau dashboards allows you to unlock the full potential of your data visualization projects.

June 21, 2023 | Article

Miscellaneous

Understanding the anatomy and proper construction of tables

Tables are a great visualization tool because they provide a structured format for displaying information in rows and columns, making it easy for users to compare and analyze the data

June 19, 2023 | Article

Datorama

Datorama Webinar: Datorama Harmonization Center

Mastering Datorama returns with episode 5. During this session, we'll showcase live use cases of Harmonization Center.

June 15, 2023 | Article

Miscellaneous

The Value of Effective Data Communication

When data is shared transparently and in a comprehensible format, it becomes more persuasive and impactful, and creates a common language that encourages cross-functional collaboration.

June 15, 2023 | Article

Tableau

Revolutionizing Data Visualization: Exploring Tableau GPT and Tableau Pulse

The integration of Tableau with GPT and the introduction of Tableau Pulse have revolutionized the field of data visualization.

June 14, 2023 | Article

Tableau

Tableau vs. Looker

As you start looking for the right solution to help you and your team analyze your organization’s data, you will find many answers. Let’s start by comparing a couple of the top options on t...

June 13, 2023 | Article

Miscellaneous

NPS or CSAT

With the implementation of the dashboards, NPS and CSAT tracking becomes so much easier, providing a more comprehensive view of the customer experience.

June 05, 2023 | Article

Tableau

Tableau Competitors : Top 5 Analytics & Business Intelligence Platforms

We evaluate the top 5 BI platforms in the industry. What are the key differences between them? Which truly matters?

June 01, 2023 | Article

Miscellaneous

Why Do Marketing Dashboards Quickly Collect Dust?

Businesses often create dashboards inundated with interactive features, yet many collect dust over time. Ever wonder why this happens and what can be done to avoid this?

May 30, 2023 | Article

Miscellaneous

Marketing Success in a Changing World

Join our webinar, co-hosted by Salesforce and Decision Foundry, as we explore tangible techniques for harnessing the power of data-driven insights.

May 23, 2023 | Article

Tableau

Tableau vs. Power BI

We compare and contrast the top two business intelligence tools in the marketplace today.

May 16, 2023 | Article

Datorama

SOQL connector to pull data from Salesforce database into Datorama

A summary and step by step guide for using the SOQL connector and Datorama (now known as Marketing Cloud Intelligence)

May 10, 2023 | Article

Datorama

Find & Replace entities in MCI – An often-overlooked time saving feature!

Check out this can't miss utility buried under Datorama's Dimensions and Measurements management section.

May 05, 2023 | Article

Datorama

Benchmarking Analysis

Performance reports depict an advertiser’s media performance across various channels. But a Benchmark Analysis adds value to advertisers wishing to gauge their performance against other ind...

May 02, 2023 | Article

Datorama

Cohort Analysis in Datorama

Cohort analysis has been around for decades. The technique breaks data into groups, or "cohorts" that share common characteristics over a defined time period. We give you the steps for acco...

April 25, 2023 | Article

Business Intelligence Consulting

Data warehousing, data preparation and collaboration using Snowflake, DBT and GIT

With the use of DBT, Snowflake, and Git, businesses can streamline their data processes and gain valuable insights.

April 20, 2023 | Article

Tableau

Tableau Webinar Episode 1 - Mastering Tableau: Extensions and Data UX

Join Decision Foundry’s Lijin Dev Keloth as he shares how to build a dashboard using the Extension SDK.

April 05, 2023 | Article

Miscellaneous

Is Attribution still dead?

Multi-touch attribution should be upgraded to a more precise, more balanced econometric and incremental based model. This provides CFO-worthy fiscal benchmarks.

March 16, 2023 | Press & Media

Marketing Evolution Partners with Decision Foundry to Implement Scenario Planning and Lift App

Decision Foundry, a top tier and award-winning Marketing Cloud Intelligence provider, was selected as Marketing Evolution’s preferred implementation partner, further configuring their Scena...

March 10, 2023 | Article

Datorama

Mastering Datorama Episode 4: Data Visualization

In this session, we explore how Datorama helps build effective data narratives through visualization.

February 16, 2023 | Article

Datorama

Getting Datorama Security Right with Single Sign-On

Whether you’re storing 10,000 campaign records within Datorama or servicing multiple agencies and brands across the globe, the security of your data is critical. Single-sign-on and MFA are ...

February 16, 2023 | Press & Media

Decision Foundry and dbt Labs Announce Strategic Partnership to Revolutionize Data Management

Decision Foundry, a Global, Salesforce Marketing Cloud partner and leading provider of advanced analytics solutions, and dbt Labs, a pioneer in the field of data engineering, today announce...

February 07, 2023 | Case Study

Salesforce Marketing Cloud

A Salesforce Marketing Cloud Intelligence Healthcare Case Study

A National Cancer Treatment Center. DF builds the single source of MARCOM truth for patient and HCP Journey management

February 07, 2023 | Article

Salesforce Marketing Cloud

To Pardot or To Marketing Cloud, that is the Question?

When it comes time to choose between Pardot and SFMC, don’t make cost the deciding factor.

January 17, 2023 | Article

Datorama

Out-Perform Your Competition with High-Performance Marketing Teams

Marketing teams are under tremendous pressure to prove favorable results. SFMC's marketing management system helps marketers improve ROI.

January 17, 2023 | Article

Datorama

Using Vlookup to avoid having redundant data in Datorama

Here, we will consider an example where DCM (DoubleClick Campaign Manager) data is received from 2 sources.

January 13, 2023 | Case Study

Datorama

The Science of Performance Marketing

See how DF supported a technology provider wanting to showcase shopper marketing insights for many of the world's most prominent retailers.

January 13, 2023 | Case Study

Datorama

Designing Data Experiences

Read the challenge of how DF helped a large audience management provider make performance reporting an integral part of daily decision making.

January 13, 2023 | Press & Media

Press Release: Decision Foundry Is Now Great Place to Work-Certified™!

Great workplaces are characterized by great leadership, consistent employee experience, and sustainable financial performance

January 04, 2023 | Article

Salesforce Marketing Cloud

What Can Salesforce Marketing Cloud (SFMC) Do for You?

SFMC connects and synchronizes your data between the core Salesforce org and your SFMC account. These connections are made using multiple powerful tools that create a feature-rich product.

January 03, 2023 | Article

Miscellaneous

How We Used Semrush to Build Brand in 90 Days

Thanks to Semrush we bested our goal in three months and greatly exceeded our 2022 MQL and SQL targets.

December 20, 2022 | Article

MuleSoft

MuleSoft: An Enterprise Integration Platform

MuleSoft’s enterprise software platform aims to provide the most flexible approach to integration that allows organizations to connect applications, data, and devices, regardless of whether...

December 06, 2022 | Article

Datorama

Marketing Cloud Intelligence Help for Beginners

New to Marketing Cloud Intelligence? Where do you start, and what are the crucial points to keep in mind while developing a solution on this platform?

December 01, 2022 | Article

Datorama

Marketing Cloud Intelligence For Agencies and Advertisers

When selecting the right platform to manage Performance Marketing reports, Marketing Cloud Intelligence shines in specific areas; integration, automation, reporting, billing, and delivery.

October 22, 2022 | Article

Datorama

6 Data Driven Design Principles

An encore of our top-rated Dreamforce 2022 presentation. See Ross's walkthrough of approaches, challenges and solutions as presented at Dreamforce.

October 18, 2022 | Article

Tableau

Why You Need a Business Intelligence QA Framework

With a Quality Assurance Framework, you gain a holistic review and data validation system for a BI solution.

October 14, 2022 | Article

Tableau

CRM Analytics Snapshotting: Find Trends and Patterns in your Data

CRM Analytics Snapshotting simplifies the trends in your Salesforce data and creates a dashboard with the snapshot of your data.

October 12, 2022 | Article

Tableau

What is Tableau Prep Conductor?

Easily schedule and execute data flows developed on Tableau prep, automatically, without any user intervention or automation systems with Tableau Prep Conductor.

October 07, 2022 | Article

Datorama

Datorama Versus Supermetrics

Both Datorama and Supermetrics offer excellent solutions for marketers, with different strengths. Let’s dive into a brief comparison between these two tools.

September 30, 2022 | Article

Datorama

Mastering Datorama Episode 3: Custom Classifications

Join Ashish Nelson as he demonstrates how custom classification in Datorama can blend datasets from different marketing channels like Paid Search, Social and Email marketing.

September 28, 2022 | Article

Business Intelligence Consulting

How Decision Foundry Uses Wireframes to Deliver Better Data Experiences

Learn How Decision Foundry uses Moqups to communicate between stakeholders, build consensus, and de-risk development processes.

September 26, 2022 | Article

Datorama

How To Transfer Datorama Templates Between Accounts

Through the Datorama Dashboard Page, templates can be replicated across from one account to another.

September 14, 2022 | Article

Datorama

How to Connect Datorama & Tableau

Examine the benefits of integrating two powerful data exploring tools: Marketing Cloud Intelligence (formerly Datorama) and Tableau, and the steps needed to integrate these tools.

September 09, 2022 | Article

Tableau

Ultimate BI Rule Book for Improving Data UX & User Adoption

This guide examines why it’s important to create a better data experience to drive user adoption and how to achieve it.

August 31, 2022 | Article

Datorama

Datorama Custom Visuals: Custom Map Visuals

A client needed Datorama Custom Visual Map that went further than the Canadian province level. Through some clever workarounds, Decision Foundry met this challenge.

August 29, 2022 | Article

Datorama

What Does Datorama Do?

Datorama connects and unifies your data across multiple platforms into a single data source for accurate analysis.

August 23, 2022 | Article

Miscellaneous

CEO Ross Jenkins Speaks at Dreamforce 2022

Join him as he discusses a structured and teachable approach for communicating data insights through a combination of The Five Principles of Data-Driven Design.

August 23, 2022 | Article

Tableau

CRM Analytics: End-to-End Solution

CRM Analytics is a powerful, three-part solution consisting of data management, data visualization, and predictive analytics.

August 23, 2022 | Article

Datorama

Datorama Custom Classifications

Custom Classifications are overarching, cross-channel entities available across all data models in Marketing Cloud Intelligence (MCI), formerly known as Datorama. It allows you to blend dif...

August 15, 2022 | Article

Datorama

Datorama Reports for Marketing Cloud

Datorama Reports for Marketing Cloud allow you to dig deeper into your data with predefined dashboards, pivot tables, and scheduled reports.

August 12, 2022 | Article

Tableau

Custom Tableau Dashboard: How to Build a Data UX Dashboard

Research indicates that businesses face issues with user adoption with today's BI platforms. One way to solve this is to have intuitive, storytelling Tableau dashboards.

August 02, 2022 | Article

Tableau

New App Launch: Dynamic Sunburst Chart on Tableau Exchange

Tableau App: Dynamic Sunburst Charts visualize hierarchical data and provide quick summaries for quick insight viewing.

August 02, 2022 | Article

Datorama

Mastering Datorama Episode 2: Blending Data Sets

With data coming from so many sources, you need a way to blend it together and get the complete picture of your marketing activity.

July 29, 2022 | Article

Datorama

Datorama Dashboards - 4 Tips for Avoiding Sluggishness and Lag

Speed is the key. Unfortunately, a common problem that data analysts face is slow, lagging dashboards. As your stakeholders wait for charts and widgets to load their impatience grows.

July 20, 2022 | Press & Media

Decision Foundry Accelerates Growth with Opening of New Office in Toronto

The new office expansion allows DF to better service its growing Salesforce integrations and managed service offerings in North America

July 20, 2022 | Article

Datorama

The Data Model - The Intelligence Behind Datorama

What makes Datorama, now known as Marketing Cloud Intelligence, such a smart, flexible SaaS marketing data platform? Its data model.

July 14, 2022 | Press & Media

Decision Foundry Certified as Salesforce Managed Service Provider Partner

Decision Foundry announced today that it has been officially accepted into the Salesforce Managed Service Provider (MSP) Partner Program. This select program is for technically pioneering f...

July 11, 2022 | Article

Datorama

Media Cost Center Datorama: Linking Media Plan Data with Delivery

Media Cost Center uses your Media Plan details to calculate the final costs for the delivered inventory from DSPs and Ad Servers.

July 06, 2022 | Article

Datorama

Mastering Datorama Episode 1: Data Onboarding

Learning Datorama. The first step to quality solution building is sound data ingestion and onboarding. Missing this critical development phase can prove very costly.

June 30, 2022 | Article

Datorama

Datorama Reporting Tips: Empty Parent Hack in Parent-Child Connections

The Parent-Child Connection is a nifty feature in Datorama to normalize data from two or more data streams that share a common entity key.

June 28, 2022 | Article

Datorama

Datorama Visualization Tricks: Measure Planned Versus Actuals with Pacing Charts

Datorama's Pacing Charts are a great way to track how much a client’s planned spend tracks to the actuals. In this article, we explain how to effectively implement these widgets and customi...

June 24, 2022 | Article

Tableau

Datorama, Tableau, and CRM Analytics: Which is Right for You?

What are the strengths, weakness, and differences between Datorama (now known as Marketing Cloud Intelligence), Tableau, and CRM Analytics?

June 22, 2022 | Article

Datorama

Datorama Salesforce: Custom Date Interactive Filters and Time-Comparison Bar Widgets

In Datorama, a time comparison widget shows the previous value and percentage growth or decline in a specified KPI.

June 17, 2022 | Article

Datorama

Datorama Reporting: Using Drill Downs and Data Exploration

With drill downs, users can instantly visualize granular levels of data within a widget and without moving into a different page or section.

June 08, 2022 | Article

Datorama

Datorama Data Lakes: Flexible Granularity at Scale

With the release of Datorama's newest feature, Data Lakes, users can easily onboard billions of data rows to the platform.

June 08, 2022 | Article

Datorama

Datorama: Blending Data with the Harmonization Center

The Datorama Harmonization Center allows users to blend, enrich, and validate their data across different channels — all in one place.

May 17, 2022 | Article

Datorama

Certified Datorama Managed Services

As your business grows and your understanding of your data increases you may require more out of your Marketing Cloud Intelligence (formerly Datorama) platform.

May 15, 2022 | Article

Datorama

Adverity vs Datorama: Which is Right for You?

Adverity vs Datorama? To help, we built this side-by-side comparison of Marketing Cloud Intelligence (formerly Datorama) versus Adverity. We assess the different aspects of these offerings ...

May 13, 2022 | Article

Datorama

Why Dashboards Fail: The Missing Marketing Imperative

Until primary metrics are understood, tracked, socialized, and improved, marketers will never achieve data empathy and clients will fail to adopt the data products we've created for them.

May 06, 2022 | Article

Datorama

Datorama Webinar: Designing with Data

In this webinar, we explain how Datorama users can manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences.

May 03, 2022 | Article

Datorama

Signature Datorama Dashboards and Visualizations

At Decision Foundry, we add your branding style and approved imagery to create an inspiring and relatable visualization.

May 03, 2022 | Article

Datorama

Datorama Data Canvas: Building Custom Dashboards

The purpose of this aticle is to outline the process, tools and systems we’ve defined to create modern data products and applications within Datorama.

April 22, 2022 | Article

Datorama

Datorama Implementation Audit: Fine-tune Your Implementation

You’ve invested in Datorama (now Marketing Cloud Intelligence). Smart move. But whether you’ve been live for 6 months or 6 years, here’s the hard truth: Your implementation probably isn’t w...

April 20, 2022 | Press & Media

Decision Foundry Launches First Salesforce Marketplace App

The app, called Benchmarking Power, gives marketers the ability to dynamically calculate benchmarks against KPIs.

April 05, 2022 | Press & Media

Decision Foundry Officially Launches

Decision Foundry provides expanded Salesforce Marketing Cloud implementation services including Analytics Cloud, Customer Data Platform, and Datorama

March 24, 2022 | Article

Datorama

Datorama Implementation: Build Confidently with Datorama

If you have recently acquired a license, but are relatively unfamiliar with Datorama, many first adopters consider our Quick Start implementation services.

March 24, 2022 | Case Study

Datorama

Precision Performance Management With Datorama

This Media Agency implementation integrated numerous disparate data sources and streams to collate the right information and present a harmonized source through a customized, signature dash...

January 23, 2022 | Press & Media

Nabler Announces Decision Foundry

Decision Foundry will focus on providing expanded Marketing Cloud implementation services including Analytics Cloud, CDP, and Datorama.

January 09, 2022 | Article

Datorama

Datorama Limitless Conference: Agile Marketing Intelligence

Datorama Limitless is the Datorama event to meet some of the most innovative, data-driven trailblazers from around the globe including London, New York, Tokyo, and Sydney.

November 24, 2021 | Article

Tableau

Tableau KPI Dashboard: Track Metrics with the Right KPIs

Tableau is one of the powerful and fastest growing data visualization tools used in the BI industry. With the advance intelligence features, it creates data than can be easily interpretated...

November 09, 2021 | Article

Miscellaneous

The Modern Agency: A Datorama Webinar

Consumer privacy concerns and data protection laws have the marketing industry facing imminent, immense change. While the digital-first customer focus remains, legislation and the AdTech in...

November 02, 2021 | Article

Datorama

Certified Datorama Implementation Specialist

Datorama provides exceptional data management capabilities for marketers looking to implement, onboard, visualize, and manage their data. Decision Foundry provides tier-one implementation s...

September 28, 2021 | Article

Datorama

Datorama Pricing Guide and Purchase Consideration Checklist

Datorama is a marketing data platform with exceptional data management capabilities that can fit any sized organization or industry. Affordably priced, flexible and scalable. Here's a guide...

September 21, 2021 | Article

Tableau

Navigation Features in Tableau Desktop

The Tableau Navigation features offer users the ability to seamlessly move from one dashboard to another dashboard, sheet, or story — all within one workbook. In this article, we will show ...

September 14, 2021 | Article

Tableau

Design Better Dashboard Layouts with Tableau

Tableau is a data visualization platform that focuses on Business Intelligence (BI), the analysis of business information.

September 13, 2021 | Article

Datorama

Datorama Data Connectors: Connect, Integrate, and Unify Your Data

Marketing data is continuously changing with emerging channels, partners and technologies. Every marketer’s mandate is to measure the success of their campaigns against measured KPIs, spend...

September 01, 2021 | Article

Tableau

Tableau Data Source Connections: Eight Ways to Bring Your Data to Tableau

Thanks to its interactivity and ease of dashboard building, Tableau has become one of the leading business intelligence and data exploration tools on the market.

August 12, 2021 | Case Study

Datorama

PepsiCo Datorama Case Study: Custom, Augmented Media Insights

Using a custom-built Insights Engine, we reimagined PepsiCo's franchise- and brand-level media performance data in Datorama. Check out the animated case study.

August 05, 2021 | Case Study

Datorama

Datorama Dashboards: Building a Better Data Foundation

A B2B Datorama Dashboard example highlighting the use of a B2C Case Study using Salesforce Marketing Cloud, Search, Social, and Sales data created by Decision Foundry.

August 04, 2021 | Article

Datorama

Datorama Dashboards: Intelligence Powered by AI

Today, marketers are advanced and technical matchmakers, connecting target consumers with products and solutions that best meet their needs. Marketers must coordinate consumer segments with...

August 03, 2021 | Article

Datorama

Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster

As a leading marketing intelligence platform leader, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry's most extensive librar...

August 02, 2021 | Article

Datorama

Datorama Total Connect: The Perfect Tool for Managing Imperfect Data

Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates and analyze data from third-party data platforms, such as Facebook, Marketing Clou...

August 02, 2021 | Article

Datorama

Datorama Harmonization: Code-less, Unified Campaign Reporting

A few years ago, Datorama announced two game changing features to help marketers bring data preparation, analysis, and visualization, to the next level.

July 30, 2021 | Article

Tableau

Tableau Hacks: Plot Different Date Ranges on The Same Axis

Tableau is a powerful platform. But, have you wanted to search for a specific date range but didn’t know where to start?

June 23, 2021 | Case Study

Datorama

Datorama Dashboard: Pharma Co Visualizes Critical Prescribing Behavior

The client selected Decision Foundry to help integrate and visualize cross channel marketing performance across its core products and business units

June 22, 2021 | Article

Datorama

Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce

Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data -- ...

May 31, 2021 | Article

Datorama

Salesforce Selects Four Marketing Champions from Nabler, now Decision Foundry

On May 27, Salesforce announced their long-awaited picks for the 2021 Salesforce Marketing Champions. Nabler, now Decision Foundry, an AMER- and APAC-certified Datorama Salesforce partner, ...

April 06, 2021 | Article

Datorama

Decision Foundry Featured by Datorama in AI & Technology Magazines

Since 2014, Decision Foundry, in partnership with Datorama, has been building automated global reporting platforms for the largest media holding companies in the world.

March 31, 2021 | Article

Datorama

Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges

Decision Foundry is typically hired to solve edge use cases for advertisers and agencies, but we have a particular affinity for Publishers.

March 07, 2021 | Article

Datorama

Datorama: Salesforce's Platform for the Analytical Marketer

What is Datorama? A Salesforce-owned data platform targeting the Analytical Marketer. Often used to house, onboard, visualize and act on performance marketing data. It is easy enough for no...

March 01, 2021 | Article

Datorama

Becoming A Certified Datorama Partner

Becoming a Datorama Certified Partner: Partnering with Datorama provides a wealth of opportunities to grow your business and develop your expertise within Salesforce's data ecosystem.

October 08, 2020 | Article

Tableau

Tableau Conference 2020: Changes That Will Matter to Tableau's End-user

The Tableau Conference has gone 100% virtual and 100% free this year. 7 October 2020, was the first day of the Conference.

September 30, 2020 | Article

Datorama

Datorama Webinar on Data Storytelling

Ross Jenkins, Decision Foundry US CEO, and 2021 Salesforce Marketing Champion was invited to speak at a Datorama webinar (sponsored by Salesforce) on the topic of Data Designing using Dator...

June 06, 2020 | Article

Business Intelligence Consulting

10 Real-world Examples of BI tools In Action

Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data, Business Intelligence (BI) opens up a world of opportunities.

May 17, 2020 | Article

Business Intelligence Consulting

How to Capitalize On Customer Reviews

In the customer-centric world, cultivating a steady stream of positive customer reviews is a safe way to set your business apart from competitors.

May 17, 2020 | Article

Business Intelligence Consulting

BI Trends That CMOs Are Following In 2020

In 2013 award-winning marketing guru Dan Zarrella, who is also a multiple-author and inventor of revolutionary online apps, told Forbes ‘it’s a scary thing’ how many marketers don’t use dat...

May 17, 2020 | Article

Business Intelligence Consulting

AI in BI: The Next Frontier in the Field of Augmented Analytics

There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unclear is specifically how that data is being retrieved, analyze...

May 17, 2020 | Article

Tableau

Klipfolio vs Tableau: Which data visualization tool is right for you?

Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a meaningful way to get deeper insights. An expressive visualiz...

May 14, 2020 | Article

Business Intelligence Consulting

Digging into Tweets: Mining Twitter Comments and Gauging Influence

There has emerged a trend where the two giants of the social media sphere have been typecast (at least in the mind) into different silos.

May 12, 2020 | Article

Tableau

Tableau Prep: A New Era

Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in Tableau visualization.

May 05, 2020 | Article

Datorama

Datorama: Create Custom Visuals Using Rich Text

The Rich Text or custom widget comes with an interesting list of ‘out of the box’ features. It makes your dashboard dashboards more interactive and AI driven, enabling you to explore many p...

May 04, 2020 | Article

Datorama

Building Better Dashboards in Datorama

Organizing exhaustive marketing data from disparate sources into a centralized view has posed a serious operational problem for marketers everywhere.

May 01, 2020 | Article

Datorama

Datorama for Agencies: Solving Media Analytics and Automated Reporting

Clients approach media agencies for expertise in media strategy, execution and their ability to produce media analytics and media planning insights.

April 29, 2020 | Article

Datorama

Creating An Interactive Datorama Dashboard

Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services you offer create awareness and consideration.

April 28, 2020 | Article

Datorama

AI-Powered Dashboards Track and Optimize Marketing Campaigns

The dashboard is nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industry observer said, “Using a dashboard is like viewing your busines...

April 26, 2020 | Article

Tableau

Tableau: How to Create Crosstab Database Union

You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep.

April 25, 2020 | Article

Datorama

Media Cost Center Datorama: Optimize Marketing Media

Datorama's Media Transparency Center, formerly called Media Cost Center tracks expenses, puts total costs in your control, and contributes to your company’s profitability.

April 22, 2020 | Article

Datorama

Datorama And Data Harmonization

Datorama data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your customers and campaigns.

April 20, 2020 | Article

Datorama

Datorama: Omni-Channel Marketing Integration

Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different campaigns that show you what’s working for you and what’s not.

April 01, 2020 | Article

Business Intelligence Consulting

Business Intelligence is Evolving, Are You Ready?

Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the best business decisions.

March 29, 2020 | Article

Business Intelligence Consulting

Does Your Data Analytics Need Advanced Dashboards?

Make more sense of the incredible amount of data your organisation generates through visually appealing advanced dashboards for insightful business analytics.

March 25, 2020 | Article

Tableau

Tableau: Extend Functional Possibilities with Dashboard Extensions

Dashboard extensions help you understand the sweet and sour spots of your dashboard, enabling data interaction and integration with related applications directly in Tableau.

March 24, 2020 | Article

Tableau

Tableau: Prepare Data Analysis with Tableau Prep

Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Prep.

March 14, 2020 | Article

Tableau

Tableau: Data Visualization Made Easy

Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions.

March 12, 2020 | Article

Business Intelligence Consulting

Essential BI Truths from Coaches and Experts

Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and give you a winning edge over your competition.

March 10, 2020 | Article

Business Intelligence Consulting

Alteryx Analytics for Big Data

Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers.

March 08, 2020 | Article

Business Intelligence Consulting

How to Create a Standard Alteryx Macro

Macro is a collection of tools that are grouped together as a single tool and that can be used as an input tool or data preparation tool in a workflow. Any workflow can be turned into macro...

July 25, 2016 | Article

Business Intelligence Consulting

5 Practical Applications of Text Mining for eCommerce

Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now con...

February 18, 2016 | Article

Business Intelligence Consulting

Text Mining: Unravel the Potential of Business Data

Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured and semi-structured data sets that are getting generated at the ...

January 20, 2016 | Article

Business Intelligence Consulting

10 Benefits of Visitor Behavior Analysis for SaaS Companies

There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.

December 21, 2015 | Article

Business Intelligence Consulting

Customer Sentiment Analysis: A Crucial Need in eCommerce Data Initiatives

Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.