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Decision Foundry's designated location for housing Marketing Cloud articles, webinars, and white papers including Tableau, Datorama, Tableau CRMA, MuleSoft, Journey and Email.
December 12, 2024 | Article
Embracing Sustainability in Modern Software and Services Businesses
Explore the intersection of business and sustainability in the tech and services industries, and learn how companies can reduce their environmental footprint while driving innovation and ef...
Self-Service BI Tools for Informed Decision Making
Self-service Business Intelligence tools allow users to analyze data, generate insights, and make informed decisions without relying on IT. Learn how to choose the right BI tool for your or...
December 06, 2024 | Case Study
Crypto Payment Provider Elevates People-based Analytics with Datorama
A cloud wallet solution and payment gateway provide, that supports millions of users and merchants in 200+ countries, leveraged Datorama to unify its customer analytics.
December 04, 2024 | Article
The Power of Sales Data Analytics Unleashed
Maximize your sales performance with data-driven decision-making. Discover the latest trends, technologies, and best practices in sales analytics, and learn how to apply them to drive reven...
December 03, 2024 | Article
Marketing Analytics Tools: Essential Platforms and Strategies
Stay ahead of the curve with the latest marketing analytics tools and trends. Get expert insights on how to choose the right tools for your business
How Salesforce Loyalty Management and Commerce Cloud Work Together with AI
Boost customer loyalty with Salesforce Loyalty Management and AI.
AI-Driven E-Commerce: Enhancing Customer Journeys with Salesforce Commerce Cloud
Improving e-commerce with AI and Salesforce Commerce Cloud.
December 03, 2024 | Case Study
MCI-Driven Reporting Revolutionizes Media Performance
Standardized reporting transformed insights for a global media leader.
December 02, 2024 | Article
Cool Data Visualizations: Change Your Data Game
Explore stunning data visualization examples, from ocean floor mapping to cryptocurrency market trends. Discover how to transform complex data into compelling stories and actionable insights.
November 30, 2024 | Article
Top Sales Tools to Boost Your Performance
Find out how to leverage the power of sales technology to enhance customer relationships, streamline sales operations, and drive revenue growth.
November 27, 2024 | Article
The Business Case for CX: Why Customer Experience Matters
Customer experience is the new competitive battlefield. Stay ahead of the curve by learning how to design, deliver, and measure exceptional experiences that drive loyalty, growth, and advoc...
November 26, 2024 | Article
How to Develop a Sales Pipeline Strategy
Get insights into the importance of a sales pipeline in driving business growth, and learn how to develop a strategic sales pipeline that streamlines your sales process and boosts revenue.
November 25, 2024 | Article
Mastering Advertising Analytics: Strategies for Success
Advertising analytics is the key to understanding customer behavior across multiple channels. By analyzing patterns in click-through rates, return on investment, and quality scores, markete...
November 22, 2024 | Article
Unlocking the CRM Process: Your Complete Overview
Discover how CRM software helps businesses build strong customer relationships, drive sales growth, and improve customer satisfaction.
November 21, 2024 | Article
How to Implement a Winning Customer Experience Strategy
Want to turn customers into passionate advocates? Develop a customer experience strategy that knocks their socks off. Learn how to create memorable moments, personalize interactions, and ex...
CX Meaning Decoded - Understanding Customer Experience
The digital era demands exceptional customer experiences. Learn how to orchestrate consistent, emotionally intelligent interactions that drive customer satisfaction, advocacy, and sustainab...
Salesforce Data Cloud for the CMO
Learn to leverage Salesforce Data Cloud for effective marketing strategies.
November 20, 2024 | Article
Embrace Innovation: Business Intelligence Examples
Get the most out of your business data. Discover how to uncover hidden opportunities, improve customer satisfaction, and drive growth with data-driven insights.
Data - Cloudy with a chance of ROI
Get the most out of Salesforce Data Cloud while controlling costs. Discover expert strategies for optimizing credit consumption, streamlining data pipelines, and driving business value.
Salesforce Service Cloud - A Detailed Overview
Improve customer service with Salesforce Service Cloud. Learn how its case management, AI-driven recommendations, and seamless integration capabilities enhance customer experiences, agent p...
Avoid These Bad Data Visualization Examples
Transform your data visualization skills! Identify and avoid common pitfalls like 3D effects, overcomplicated charts, and lack of context.
November 19, 2024 | Article
Overcoming Marketing Analytics Challenges
Learn about data quality, integration, and analysis best practices. From handling fragmented data to ensuring accuracy, this guide helps marketers transform raw data into actionable insights.
November 18, 2024 | Article
Explore the Best CRM Examples for Business Success
Discover the top CRM solutions to revolutionize your business. Learn how CRM systems like Salesforce, HubSpot, and Zoho can enhance customer relationships, automate sales processes, and pro...
Client Relations for Beginners: Key Principles
Build unbreakable client relationships with our step-by-step guide. Master the art of client relations by identifying your target audience, establishing clear communication channels, and le...
November 15, 2024 | Article
Exploring CRM Software Features & Benefits
Discover how CRM boosts sales, marketing, and customer satisfaction, and explore the different types of CRM solutions tailored to your business needs.
5 Sales Enablement Mistakes You're Making (And How to Fix Them)
Take your sales team to the next level by identifying and fixing critical sales enablement mistakes. From inadequate training to ineffective tool utilization, discover the solutions to opti...
November 14, 2024 | Article
The Ultimate Guide to Enhancing CRM Experience
Learn how to overcome common CRM implementation challenges and create a seamless customer experience that drives long-term growth and success.
November 13, 2024 | Article
Beginner's Guide - Getting Started with Business Analytics
Maximize your business potential with business analytics. Learn how to extract meaningful insights, visualize data, and inform strategic decisions. Compare proprietary and open-source solut...
November 12, 2024 | Article
Unlocking Productivity - Top CRM Activities to Try
Boost customer relationships with a CRM system. Streamline lead management, automate emails & enhance customer service.
Understanding Sales Data: Types, Uses, and Analysis
Discover how sales data analysis can transform your business. Learn how to leverage demographic and behavioral data, sales metrics, and KPIs to enhance customer understanding, optimize sale...
November 11, 2024 | Article
Business Analytics for Revenue Growth - Proven Strategies to Boost Profits
Enhance revenue growth with business analytics strategies. Boost profits using proven techniques. Dive into our blog for more insights on Business Analytics.
November 08, 2024 | Article
Exploring the Power of Business Intelligence Dashboards
Break free from spreadsheet chaos and revolutionize data analysis with Business Intelligence dashboards. Learn how to identify trends, diagnose problems, and make informed decisions with ac...
November 06, 2024 | Article
Mastering Power BI for Advanced Data Visualization
Explore Power BI's key features, including advanced data modeling, interactive dashboards, and customizable visuals.
November 05, 2024 | Article
Beginner's Guide to Customer Relationship Management
Learn about CRM benefits, features, and types, including operational, analytical, and collaborative CRMs.
November 04, 2024 | Article
Harness the Power of AI Data Visualization Tools for Success
Transform data into actionable insights with AI-powered visualization. Explore the exciting world of AI data visualization, its applications, and benefits.
How to Get the Most Out of BI Reporting
Drive business success with data-driven decision-making. Explore the five essential best practices for Business Intelligence reporting, common challenges to overcome, and how to cultivate a...
November 01, 2024 | Article
Conducting Harmony in Financial Management with Salesforce Data Cloud
Meet Shelly, a CFO who's orchestrating financial success with Salesforce Data Cloud. Learn how she overcomes data inconsistencies, streamlines processes, and drives growth."
October 30, 2024 | Article
An In-Depth Look at Business Analytics Tools
Business analytics tools provide data insights for informed decision-making and growth
The New Modern Mailroom for Your Organization
Salesforce Data Cloud transforms data management, like a digital mailroom.
The Business Case for DEI
Unlock the power of diversity, equity, and inclusion (DEI) to drive business success. Explore how DEI enhances innovation, employee engagement, customer connections, and reputation
Data Integration Approaches: Enhancing Workflow Optimization
Data integration transforms chaos into clarity, automating processes and unlocking insights for peak efficiency
Data Visualization Tools Comparison Guide
Explore top data visualization tools of 2024 and transform your data into compelling, insightful stories.
October 28, 2024 | Article
Data Cloud Crash Course
Master Salesforce Data Cloud essentials in just 20 minutes.
October 25, 2024 | Article
Data Visualization Explained: How It Works and Its Impact
Transform data into captivating visuals, uncover hidden insights, and become a data storytelling superhero!
Mastering the Data Integration Process: Best Practices
Discover expert tips and tricks for mastering the data integration process. Enhance your data workflows with our insights.
October 25, 2024 | Case Study
Gaming Case Study: Gaming Meets Marketing Intelligence
Read the case study about how Datorama dashboards can help gaming and entertainment clients.
October 24, 2024 | Article
CMO Use Case: Maximizing Impact with Data Cloud
See how Salesforce Data Cloud helped a CMO overcome siloed customer data and personalize marketing efforts, resulting in significant reductions in customer acquisition costs and improved co...
October 23, 2024 | Article
The Ultimate Guide to Choosing Lead Management Software
Optimize sales with lead management solutions: streamline capture, qualification, nurturing, and boost revenue growth.
Data Integration Providers: A Comprehensive Guide
Data integration providers streamline operations, offering cloud-based and open-source solutions for every business need.
Data Visualization Examples: Inspiring Design Showcase
Discover how data visualizations transform raw numbers into captivating stories, making analytics an art form.
October 22, 2024 | Article
Data Integration: Streamline Your Processes Today
Streamline your processes with data integration. Explore how this essential tool can optimize your operations on our blog.
The CEO's Dilemma
Data-driven decisions help CEOs navigate rapid change and fragmentation.
October 21, 2024 | Article
Developing an Effective Data Analytics Strategy Roadmap
Navigate data complexity with a strategic roadmap, aligning efforts with business goals for competitive advantage.
October 21, 2024 | Press & Media
Embracing Diversity, Empowering Unity
Decision Foundry fosters innovation through diversity, equity, inclusion, and belonging.
October 18, 2024 | Article
Types of Data Analysis: A Comprehensive Overview
Navigate the sea of data, uncover hidden patterns, and transform insights into smart business decisions.
October 17, 2024 | Article
Customer Experience Tools & Techniques
Enhance customer interactions with AI-powered tools, driving satisfaction, loyalty, and sustainable business growth.
October 16, 2024 | Article
Data Analysis Terms for Beginners
Dive into the world of data analysis terms with our beginner-friendly guide. Unlock the language of data analysis today.
Data Protection Principles and Practices
Protect your sensitive information with evolving strategies, from backups to encryption, against emerging threats.
October 15, 2024 | Article
Samples Data Sets - A Comprehensive Guide for Beginners
Unlock the treasure of data sets to explore, analyze, and visualize insights across various fields.
October 14, 2024 | Article
Data Lake vs Data Warehouse: Which is Right for You?
Data lakes and warehouses: essential, complementary tools for data management.
October 11, 2024 | Article
Data Warehouse Fundamentals Explained
Data warehouses are central hubs for insightful business intelligence and decision-making
October 10, 2024 | Article
Dive Into Data Lakes - A Comprehensive Guide
Data lakes are flexible storage hubs for structured, unstructured, and semi-structured data.
October 08, 2024 | Article
Customer Insights: Salesforce Identity Resolution with Data Cloud
Salesforce Data Cloud revolutionizes customer understanding and engagement strategies.
September 30, 2024 | Article
The True Customer: Beyond Labels to Lasting Connections
Uncover deep customer insights to drive loyalty and growth.
September 11, 2024 | Article
Salesforce Data Cloud - The Transit Hub for Your Data
Salesforce Data Cloud unifies data sources, transforming raw data into actionable insights for business growth.
September 06, 2024 | Case Study
Do-It-All Mobile Device Maker Chooses Datorama
A Datorama case study for mobile device provider created by Decision Foundry, a certified Datorama integration partner.
September 06, 2024 | Article
How to Get Leadership Alignment on Salesforce Data Cloud
Achieve leadership alignment on Salesforce Data Cloud with these expert strategies.
August 28, 2024 | Article
Your Survival Guide to Salesforce Dreamforce 2024
Explore AI, meet leaders, and feel Dreamforce’s unique energy.
Top Business Intelligence Trends - Key Insights
BI trends like AI-driven analytics and data governance are transforming business operations and decision-making.
August 27, 2024 | Article
6 Data Governance Tools for Salesforce Users
Explore the top data governance tools for Salesforce and elevate your data management strategy
August 13, 2024 | Article
Streamline Your Operations with Data Management Solutions
Data management transforms chaos into insights, driving business intelligence and smart decisions.
Crafting an Effective Data Management Policy
Effective data management ensures quality, security, and regulatory compliance.
August 12, 2024 | Article
The Evolution of Business Intelligence with Big Data
From gut feelings to data-driven decisions: The BI evolution.
Why a Tech Audit is Essential for Realizing True Benefits
A tech audit ensures effective integration and maximized technology benefits.
August 09, 2024 | Article
Advancing Your BI Strategy through Performance Benchmarks
Performance benchmarks help optimize resources, set goals, gain insights, and drive success.
August 08, 2024 | Article
US Data Protection Laws: Everything You Need to Know
US data privacy: a chaotic mix of federal and state laws.
Tableau Versus Power BI: A Comprehensive Comparison
Tableau: the explorer of data jungles; Power BI: the smart guide.
August 07, 2024 | Article
Data Analytics Made Easy - Your Guide to Business Intelligence Solutions
Transform data into actionable insights with Decision Foundry’s BI expertise.
August 06, 2024 | Article
Tableau Support Services and Solutions
Consider Tableau support to enhance data visualization and business intelligence.
August 05, 2024 | Article
Mastering Data Analysis Techniques with Tableau
Transform raw data into insights with Tableau’s visualization capabilities.
August 02, 2024 | Article
Optimizing Tableau Data Visualization with ETL Processes
ETL transforms data for insightful Tableau visualizations, revealing hidden trends.
Understanding Business Analytics vs Business Intelligence
Transform data into insights: Drive growth with analytics and intelligence.
Harnessing the Potential of Tableau Dashboard Design
Propel your data visualization forward with our guide on Tableau dashboard design.
Transform Your Company with Tableau Performance Optimization
Optimizing performance is essential for a smooth user experience today.
August 01, 2024 | Article
The Revenue Management Superhero – Salesforce RLM
Salesforce RLM unifies systems, automates processes, and boosts revenue efficiently.
July 31, 2024 | Article
Bring Your A Game: Tableau Implementation For Your Business
How to ensure a successful Tableau implementation.
7 Essential Data Governance Best Practices For Salesforce Users
Discover the top data governance best practices for smooth Salesforce operations & data integrity.
July 30, 2024 | Article
Tableau Training Essentials: Dominate the BI Landscape
Explore the various Tableau training paths and resources to master your grasp of today’s BI.
July 29, 2024 | Article
Tableau Consulting: Your Tour Guide to Data Excellence
Let us guide you in transforming your data into insightful visualizations and comprehensive analyses.
July 24, 2024 | Article
Revenue Operations (RevOps): The Strategic Engine of Growth
Discover the optimal timing and benefits of establishing a Revenue Operations (RevOps) team within your organization.
The Ultimate Guide to Salesforce Data Security
Learn best practices for safeguarding your Salesforce data against breaches and ensuring compliance.
July 23, 2024 | Article
Proven Strategies for Data Security Management on Salesforce
Secure your data effectively with data security management strategies tailored for Salesforce.
Expert Insights: What Is Tableau Data Management?
Tableau Data Management encompasses practices for organizing, cleaning, and governing data within the Tableau ecosystem.
July 22, 2024 | Article
Salesforce Data Cloud: Your Data Brewery
Salesforce Data Cloud is like a fine beer; it’s all about the quality of the grain.
Crafting a Data Governance Strategy for Salesforce Success
Optimize your Salesforce experience with a data governance strategy tailored to your needs.
July 01, 2024 | Case Study
Driving Results with Data Cloud
Improved customer data management supercharges marketing for a leading luxury auto dealership.
June 27, 2024 | Case Study
Marketing Intelligence in the Music Industry
Learn how we used Marketing Cloud Intelligence to create a scalable solution for a major music distributor.
June 20, 2024 | Press & Media
Decision Foundry Expands Services to Maximize Salesforce Investments
Decision Foundry now offers implementation services across the Salesforce ecosystem.
June 14, 2024 | Press & Media
Salesforce Partners with Decision Foundry to Drive Global Data Cloud Success
Decision Foundry become Salesforce’s #1 choice to deliver data cloud projects.
May 31, 2024 | Article
Conquer Data Angst, Boost Ad ROI with Omni-channel Attribution
Industry experts dive into gen AI omni-channel attribution secrets.
May 22, 2024 | Case Study
Using Tableau Data Management To Give Sports Trainers A Competitive Edge
Giving Sports Trainers a competitive edge with data.
March 14, 2024 | Press & Media
Decision Foundry Announces Leadership Promotions
Meet the three newly promoted leaders shaping Decision Foundry's future.
January 18, 2024 | Article
Designing Dashboards that Stick: A Guide to Design and Practical Harmony
Exploring the balance between Design and Function.
January 11, 2024 | Article
How do I showcase our Holiday reporting metrics?
Holiday reporting can be a challenge for many marketing teams.
November 17, 2023 | Article
Salesforce Datorama Makes Sense of Complex Data
Datorama stands out for its robust data connectors and ease of data retrieval.
November 16, 2023 | Article
Spend Your Budget on Marketing Cloud
Optimize the profitability of your email marketing campaigns
November 14, 2023 | Article
Spend Your Budget on Tableau: A Comprehensive Investment Guide
Here's how Decision Foundry can help you maximize the return on your Tableau marketing investment.
November 06, 2023 | Article
Enhancing User Experience in Tableau: Streamlined Data Download with App-Like Features
Integrate Tableau download options directly into your dashboards.
October 31, 2023 | Article
Data Guide
Data guides bolster data storytelling by enhancing understanding and promoting dashboard adoption.
October 22, 2023 | Article
User Guides for Tableau
The new user guide feature in Tableau helps in effectively training your users on the key features of the dashboard while increasing user confidence and platform adoption.
October 20, 2023 | Article
Ten Mistakes That Completely Kill Dashboard Adoption
We discuss ten data design pitfalls that impact decision making and platform adoption.
October 17, 2023 | Article
Unlocking the Future of Insights with Salesforce Marketing Cloud Intelligence
When it comes to Enterprise marketing, many solutions can be harnessed to tackle the intricate problems stemming from siloed data, differing mindsets, and disjointed teams.
Mastering Datorama Episode 7: Media Transparency Center
Datorama's platform boasts three specialized tools for media planning. In this session, we explain the features, benefits and applications.
Dynamic Zone Visibility In Tableau
We'll show you how features can be hidden or revealed as tiled or floating zones.
October 11, 2023 | Article
Unmasking Hidden Data Flaws
Facing challenges with your historical data or data mapping? Decision Foundry offers a thorough Datorama assessment to ensure data quality and optimize performance.
October 10, 2023 | Article
Data Meets App Design: The New Frontier of Tableau Dashboards
Merging app-like functionality with Tableau dashboards elevates data visualization to new heights of user engagement.
October 05, 2023 | Article
Quality Data, Superior Results: TotalConnect for Marketing Success
When API doors close, TotalConnect opens a window. Designed for tailored data uploads into Marketing Cloud Intelligence, TotalConnect takes the lead.
Beyond Data and Dashboards: The Unseen Impact of Taxonomy on Decision Making
The quality of marketing intelligence depends heavily on the taxonomy employed. Without a clear and structured system to categorize and label data, even the most valuable insights can becom...
CampTag: Redefining Campaign Intelligence
Your go-to tool for effortless UTM Building and streamlined campaign naming conventions.
October 04, 2023 | Article
Charting the Future: The Triad of Strategy, Metrics, and Ownership
Performance management, scorecards, and organizational accountability aren’t independent. Together, they generate the rhythm, balance, and predictability imperative for modern businesses.
October 03, 2023 | Article
Mastering the Business of Intelligence
Dashboards are more than just interactive visuals; they’re catalysts for cultural change. Businesses must foster a culture where data isn’t something to be feared but embraced.
September 19, 2023 | Article
How DataUx™ Impacts Dashboard Engagement
Drive platform adoption by turning cold data into a compelling, data narrative. By building an emotional bridge, we ensure clients don't just see data; they feel its impact.
September 05, 2023 | Article
3 Data Design Principles
We explain how clarity, hierarchy, and consistency of information are fundamental to data design and dashboard development.
August 10, 2023 | Article
Datorama Webinar: What is Datorama?
Mastering Datorama Fundamentals answers the question, "What is Datorama?" During this session, our Senior Technical Manager, Vimal Eapen conducts a formal walkthrough.
August 07, 2023 | Article
Data Productivity with Marketing Cloud Intelligence and Data Cloud
Salesforce provided two exceptional data platforms. Which use cases are addressed by each and how can we generate the most value from these technologies?
The Transformative Potential of Generative AI in Business Intelligence
Generative AI is transformational but should BI professionals fear or embrace it? Here's our take.
July 28, 2023 | Press & Media
Decision Foundry Announces New Tableau DataUX™ Audit Service
We conduct the necessary diagnostics needed to ensure data accuracy and integrity needed for business stakeholders to have confidence in their single source of truth.
July 11, 2023 | Article
Data Visualization vs. Information Design
A very common confusion we often observe - people use the terms Data Visualization and Information Design interchangeably.
Adopting a Product-Oriented Mindset
Try and look at data through the product lens to unlock its full potential and make it a thoughtful part of your business strategy.
June 28, 2023 | Article
Enhancing Tableau Dashboards with Embedded Music and Video Links
Embedding music and video links in Tableau dashboards allows you to unlock the full potential of your data visualization projects.
June 21, 2023 | Article
Understanding the anatomy and proper construction of tables
Tables are a great visualization tool because they provide a structured format for displaying information in rows and columns, making it easy for users to compare and analyze the data
June 19, 2023 | Article
Datorama Webinar: Datorama Harmonization Center
Mastering Datorama returns with episode 5. During this session, we'll showcase live use cases of Harmonization Center.
June 15, 2023 | Article
The Value of Effective Data Communication
When data is shared transparently and in a comprehensible format, it becomes more persuasive and impactful, and creates a common language that encourages cross-functional collaboration.
Revolutionizing Data Visualization: Exploring Tableau GPT and Tableau Pulse
The integration of Tableau with GPT and the introduction of Tableau Pulse have revolutionized the field of data visualization.
June 14, 2023 | Article
Tableau vs. Looker
As you start looking for the right solution to help you and your team analyze your organization’s data, you will find many answers. Let’s start by comparing a couple of the top options on t...
June 13, 2023 | Article
NPS or CSAT
With the implementation of the dashboards, NPS and CSAT tracking becomes so much easier, providing a more comprehensive view of the customer experience.
June 05, 2023 | Article
Tableau Competitors : Top 5 Analytics & Business Intelligence Platforms
We evaluate the top 5 BI platforms in the industry. What are the key differences between them? Which truly matters?
June 01, 2023 | Article
Why Do Marketing Dashboards Quickly Collect Dust?
Businesses often create dashboards inundated with interactive features, yet many collect dust over time. Ever wonder why this happens and what can be done to avoid this?
May 30, 2023 | Article
Marketing Success in a Changing World
Join our webinar, co-hosted by Salesforce and Decision Foundry, as we explore tangible techniques for harnessing the power of data-driven insights.
May 23, 2023 | Article
Tableau vs. Power BI
We compare and contrast the top two business intelligence tools in the marketplace today.
May 16, 2023 | Article
SOQL connector to pull data from Salesforce database into Datorama
A summary and step by step guide for using the SOQL connector and Datorama (now known as Marketing Cloud Intelligence)
May 10, 2023 | Article
Find & Replace entities in MCI – An often-overlooked time saving feature!
Check out this can't miss utility buried under Datorama's Dimensions and Measurements management section.
May 05, 2023 | Article
Benchmarking Analysis
Performance reports depict an advertiser’s media performance across various channels. But a Benchmark Analysis adds value to advertisers wishing to gauge their performance against other ind...
May 02, 2023 | Article
Cohort Analysis in Datorama
Cohort analysis has been around for decades. The technique breaks data into groups, or "cohorts" that share common characteristics over a defined time period. We give you the steps for acco...
April 25, 2023 | Article
Data warehousing, data preparation and collaboration using Snowflake, DBT and GIT
With the use of DBT, Snowflake, and Git, businesses can streamline their data processes and gain valuable insights.
April 20, 2023 | Article
Tableau Webinar Episode 1 - Mastering Tableau: Extensions and Data UX
Join Decision Foundry’s Lijin Dev Keloth as he shares how to build a dashboard using the Extension SDK.
April 05, 2023 | Article
Is Attribution still dead?
Multi-touch attribution should be upgraded to a more precise, more balanced econometric and incremental based model. This provides CFO-worthy fiscal benchmarks.
March 16, 2023 | Press & Media
Marketing Evolution Partners with Decision Foundry to Implement Scenario Planning and Lift App
Decision Foundry, a top tier and award-winning Marketing Cloud Intelligence provider, was selected as Marketing Evolution’s preferred implementation partner, further configuring their Scena...
March 10, 2023 | Article
Mastering Datorama Episode 4: Data Visualization
In this session, we explore how Datorama helps build effective data narratives through visualization.
February 16, 2023 | Article
Getting Datorama Security Right with Single Sign-On
Whether you’re storing 10,000 campaign records within Datorama or servicing multiple agencies and brands across the globe, the security of your data is critical. Single-sign-on and MFA are ...
February 16, 2023 | Press & Media
Decision Foundry and dbt Labs Announce Strategic Partnership to Revolutionize Data Management
Decision Foundry, a Global, Salesforce Marketing Cloud partner and leading provider of advanced analytics solutions, and dbt Labs, a pioneer in the field of data engineering, today announce...
February 07, 2023 | Case Study
A Salesforce Marketing Cloud Intelligence Healthcare Case Study
A National Cancer Treatment Center. DF builds the single source of MARCOM truth for patient and HCP Journey management
February 07, 2023 | Article
To Pardot or To Marketing Cloud, that is the Question?
When it comes time to choose between Pardot and SFMC, don’t make cost the deciding factor.
January 17, 2023 | Article
Out-Perform Your Competition with High-Performance Marketing Teams
Marketing teams are under tremendous pressure to prove favorable results. SFMC's marketing management system helps marketers improve ROI.
Using Vlookup to avoid having redundant data in Datorama
Here, we will consider an example where DCM (DoubleClick Campaign Manager) data is received from 2 sources.
January 13, 2023 | Case Study
The Science of Performance Marketing
See how DF supported a technology provider wanting to showcase shopper marketing insights for many of the world's most prominent retailers.
Designing Data Experiences
Read the challenge of how DF helped a large audience management provider make performance reporting an integral part of daily decision making.
January 13, 2023 | Press & Media
Press Release: Decision Foundry Is Now Great Place to Work-Certified™!
Great workplaces are characterized by great leadership, consistent employee experience, and sustainable financial performance
January 04, 2023 | Article
What Can Salesforce Marketing Cloud (SFMC) Do for You?
SFMC connects and synchronizes your data between the core Salesforce org and your SFMC account. These connections are made using multiple powerful tools that create a feature-rich product.
January 03, 2023 | Article
How We Used Semrush to Build Brand in 90 Days
Thanks to Semrush we bested our goal in three months and greatly exceeded our 2022 MQL and SQL targets.
December 20, 2022 | Article
MuleSoft: An Enterprise Integration Platform
MuleSoft’s enterprise software platform aims to provide the most flexible approach to integration that allows organizations to connect applications, data, and devices, regardless of whether...
December 06, 2022 | Article
Marketing Cloud Intelligence for Beginners
New to Marketing Cloud Intelligence? Where do you start, and what are the crucial points to keep in mind while developing a solution on this platform?
December 01, 2022 | Article
Marketing Cloud Intelligence For Agencies
When selecting the right platform to manage Performance Marketing reports, Marketing Cloud Intelligence shines in specific areas; integration, automation, reporting, billing, and delivery.
November 08, 2022 | Article
Datorama Dashboard
October 22, 2022 | Article
6 Data Driven Design Principles
An encore of our top-rated Dreamforce 2022 presentation. See Ross's walkthrough of approaches, challenges and solutions as presented at Dreamforce.
October 18, 2022 | Article
Why You Need a Business Intelligence QA Framework
With a Quality Assurance Framework, you gain a holistic review and data validation system for a BI solution.
October 14, 2022 | Article
CRM Analytics Snapshotting: Find Trends and Patterns in your Data
CRM Analytics Snapshotting simplifies the trends in your Salesforce data and creates a dashboard with the snapshot of your data.
October 12, 2022 | Article
What is Tableau Prep Conductor?
Easily schedule and execute data flows developed on Tableau prep, automatically, without any user intervention or automation systems with Tableau Prep Conductor.
October 07, 2022 | Article
Datorama Versus Supermetrics
Both Datorama and Supermetrics offer excellent solutions for marketers, with different strengths. Let’s dive into a brief comparison between these two tools.
September 30, 2022 | Article
Mastering Datorama Episode 3: Custom Classifications
Join Ashish Nelson as he demonstrates how custom classification in Datorama can blend datasets from different marketing channels like Paid Search, Social and Email marketing.
September 28, 2022 | Article
How Decision Foundry Uses Wireframes to Deliver Better Data Experiences
Learn How Decision Foundry uses Moqups to communicate between stakeholders, build consensus, and de-risk development processes.
September 26, 2022 | Article
How To Transfer Datorama Templates Between Accounts
Through the Datorama Dashboard Page, templates can be replicated across from one account to another.
September 14, 2022 | Article
How to Connect Datorama & Tableau
Examine the benefits of integrating two powerful data exploring tools: Marketing Cloud Intelligence (formerly Datorama) and Tableau, and the steps needed to integrate these tools.
September 09, 2022 | Article
Ultimate BI Rule Book for Improving Data UX & User Adoption
This guide examines why it’s important to create a better data experience to drive user adoption and how to achieve it.
August 31, 2022 | Article
Datorama Custom Visuals: Custom Map Visuals
A client needed Datorama Custom Visual Map that went further than the Canadian province level. Through some clever workarounds, Decision Foundry met this challenge.
August 29, 2022 | Article
What Does Datorama Do?
Datorama connects and unifies your data across multiple platforms into a single data source for accurate analysis.
August 23, 2022 | Article
CEO Ross Jenkins Speaks at Dreamforce 2022
Join him as he discusses a structured and teachable approach for communicating data insights through a combination of The Five Principles of Data-Driven Design.
CRM Analytics: End-to-End Solution
CRM Analytics is a powerful, three-part solution consisting of data management, data visualization, and predictive analytics.
Datorama Custom Classifications
Custom Classifications are overarching, cross-channel entities available across all data models in Marketing Cloud Intelligence (MCI), formerly known as Datorama. It allows you to blend dif...
August 15, 2022 | Article
Datorama Reports for Marketing Cloud
Datorama Reports for Marketing Cloud allow you to dig deeper into your data with predefined dashboards, pivot tables, and scheduled reports.
August 12, 2022 | Article
Custom Tableau Dashboard: How to Build a Data UX Dashboard
Research indicates that businesses face issues with user adoption with today's BI platforms. One way to solve this is to have intuitive, storytelling Tableau dashboards.
August 02, 2022 | Article
New App Launch: Dynamic Sunburst Chart on Tableau Exchange
Tableau App: Dynamic Sunburst Charts visualize hierarchical data and provide quick summaries for quick insight viewing.
Mastering Datorama Episode 2: Blending Data Sets
With data coming from so many sources, you need a way to blend it together and get the complete picture of your marketing activity.
July 29, 2022 | Article
Datorama Dashboards - 4 Tips for Avoiding Dashboard Lag
Speed is the key. Unfortunately, a common problem that data analysts face is slow, lagging dashboards. As your stakeholders wait for charts and widgets to load their impatience grows.
July 20, 2022 | Press & Media
Decision Foundry Accelerates Growth with Opening of New Office in Toronto
The new office expansion allows DF to better service its growing Salesforce integrations and managed service offerings in North America
July 20, 2022 | Article
The Data Model - The Intelligence Behind Datorama
What makes Datorama, now known as Marketing Cloud Intelligence, such a smart, flexible SaaS marketing data platform? Its data model.
July 14, 2022 | Press & Media
Decision Foundry Certified as Salesforce Managed Service Provider Partner
Decision Foundry announced today that it has been officially accepted into the Salesforce Managed Service Provider (MSP) Partner Program. This select program is for technically pioneering f...
July 11, 2022 | Article
Media Cost Center Datorama: Linking Media Plan Data with Delivery
Media Cost Center uses your Media Plan details to calculate the final costs for the delivered inventory from DSPs and Ad Servers.
July 06, 2022 | Article
Mastering Datorama Episode 1: Data Onboarding
Learning Datorama. The first step to quality solution building is sound data ingestion and onboarding. Missing this critical development phase can prove very costly.
June 30, 2022 | Article
Datorama Reporting Tips: Empty Parent Hack in Parent-Child Connections
The Parent-Child Connection is a nifty feature in Datorama to normalize data from two or more data streams that share a common entity key.
June 28, 2022 | Article
Datorama Visualization Tricks: Measure Planned Versus Actuals with Pacing Charts
Datorama's Pacing Charts are a great way to track how much a client’s planned spend tracks to the actuals. In this article, we explain how to effectively implement these widgets and customi...
June 24, 2022 | Article
Datorama, Tableau, and CRM Analytics: Which is Right for You?
What are the strengths, weakness, and differences between Datorama (now known as Marketing Cloud Intelligence), Tableau, and CRM Analytics?
June 22, 2022 | Article
Datorama Salesforce: Custom Date Interactive Filters and Time-Comparison Bar Widgets
In Datorama, a time comparison widget shows the previous value and percentage growth or decline in a specified KPI.
June 17, 2022 | Article
Datorama Reporting: Using Drill Downs and Data Exploration
With drill downs, users can instantly visualize granular levels of data within a widget and without moving into a different page or section.
June 08, 2022 | Article
Datorama Data Lakes: Flexible Granularity at Scale
With the release of Datorama's newest feature, Data Lakes, users can easily onboard billions of data rows to the platform.
Datorama: Blending Data with the Harmonization Center
The Datorama Harmonization Center allows users to blend, enrich, and validate their data across different channels — all in one place.
May 17, 2022 | Article
Certified Datorama Managed Services
As your business grows and your understanding of your data increases you may require more out of your Marketing Cloud Intelligence (formerly Datorama) platform.
May 15, 2022 | Article
Adverity vs Datorama: Which is Right for You?
Adverity vs Datorama? To help, we built this side-by-side comparison of Marketing Cloud Intelligence (formerly Datorama) versus Adverity. We assess the different aspects of these offerings ...
May 13, 2022 | Article
Why Dashboards Fail: The Missing Marketing Imperative
Until primary metrics are understood, tracked, socialized, and improved, marketers will never achieve data empathy and clients will fail to adopt the data products we've created for them.
May 06, 2022 | Article
Datorama Webinar: Designing with Data
In this webinar, we explain how Datorama users can manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences.
May 03, 2022 | Article
Signature Datorama Dashboards and Visualizations
At Decision Foundry, we add your branding style and approved imagery to create an inspiring and relatable visualization.
Datorama Data Canvas: Building Custom Dashboards
The purpose of this aticle is to outline the process, tools and systems we’ve defined to create modern data products and applications within Datorama.
April 22, 2022 | Article
Datorama Implementation Audit: Fine-tune Your Implementation
You’ve made a smart investment in Datorama, now known as Marketing Cloud Intelligence. Whether you’ve been using the platform and connecting data sources for six months or six years, there ...
April 20, 2022 | Press & Media
Decision Foundry Launches First Salesforce Marketplace App
The app, called Benchmarking Power, gives marketers the ability to dynamically calculate benchmarks against KPIs.
April 14, 2022 | Case Study
Automotive Marketing Intelligence with Datorama
Another outstanding Automotive Datorama dashboard example. Decision Foundry brought its full suite of visual effects to deliver a stunning, branded mobile and desktop data experience.
April 05, 2022 | Press & Media
Decision Foundry Officially Launches
Decision Foundry provides expanded Salesforce Marketing Cloud implementation services including Analytics Cloud, Customer Data Platform, and Datorama
March 24, 2022 | Article
Datorama Implementation: Build Confidently with Datorama
If you have recently acquired a license, but are relatively unfamiliar with Datorama, many first adopters consider our Quick Start implementation services.
March 24, 2022 | Case Study
Precision Performance Management With Datorama
This Media Agency implementation integrated numerous disparate data sources and streams to collate the right information and present a harmonized source through a customized, signature dash...
January 24, 2022 | Article
How PepsiCo Creates Snackable Insights to Optimize Marketing Outcomes
In this Datorama Webinar, you’ll find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its ...
January 23, 2022 | Press & Media
Nabler Announces Decision Foundry
Decision Foundry will focus on providing expanded Marketing Cloud implementation services including Analytics Cloud, CDP, and Datorama.
January 09, 2022 | Article
Datorama Limitless Conference: Agile Marketing Intelligence
Datorama Limitless is the Datorama event to meet some of the most innovative, data-driven trailblazers from around the globe including London, New York, Tokyo, and Sydney.
November 24, 2021 | Article
Tableau KPI Dashboard: Track Metrics with the Right KPIs
Tableau is one of the powerful and fastest growing data visualization tools used in the BI industry. With the advance intelligence features, it creates data than can be easily interpretated...
November 09, 2021 | Article
The Modern Agency: A Datorama Webinar
Consumer privacy concerns and data protection laws have the marketing industry facing imminent, immense change. While the digital-first customer focus remains, legislation and the AdTech in...
November 02, 2021 | Article
Certified Datorama Implementation Support
Datorama provides exceptional data management capabilities for marketers looking to implement, onboard, visualize, and manage their data. Decision Foundry provides tier-one implementation s...
September 28, 2021 | Article
Datorama Pricing Guide and Purchase Consideration Checklist
Datorama is a marketing data platform with exceptional data management capabilities that can fit any sized organization or industry. Affordably priced, flexible and scalable. Here's a guide...
September 21, 2021 | Article
Navigation Features in Tableau Desktop
The Tableau Navigation features offer users the ability to seamlessly move from one dashboard to another dashboard, sheet, or story — all within one workbook. In this article, we will show ...
September 14, 2021 | Article
Design Better Dashboard Layouts with Tableau
Tableau is a data visualization platform that focuses on Business Intelligence (BI), the analysis of business information.
September 13, 2021 | Article
Datorama Data Connectors: Connect, Integrate, and Unify Your Data
Marketing data is continuously changing with emerging channels, partners and technologies. Every marketer’s mandate is to measure the success of their campaigns against measured KPIs, spend...
September 01, 2021 | Article
Tableau Data Source Connections: Eight Ways to Bring Your Data to Tableau
Thanks to its interactivity and ease of dashboard building, Tableau has become one of the leading business intelligence and data exploration tools on the market.
August 12, 2021 | Case Study
PepsiCo Datorama Case Study: Custom, Augmented Media Insights
Using a custom-built Insights Engine, we reimagined PepsiCo's franchise- and brand-level media performance data in Datorama. Check out the animated case study.
August 05, 2021 | Case Study
Datorama Dashboards: Building a Better Data Foundation
A B2B Datorama Dashboard example highlighting the use of a B2C Case Study using Salesforce Marketing Cloud, Search, Social, and Sales data created by Decision Foundry.
August 04, 2021 | Article
Datorama Dashboards: Marketing Intelligence Powered by AI
Today, marketers are advanced and technical matchmakers, connecting target consumers with products and solutions that best meet their needs. Marketers must coordinate consumer segments with...
August 03, 2021 | Article
Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster
As a leading marketing intelligence platform leader, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry's most extensive librar...
August 02, 2021 | Article
Datorama Total Connect: The Perfect Tool for Managing Imperfect Data
Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates and analyze data from third-party data platforms, such as Facebook, Marketing Clou...
Datorama Harmonization: Code-less, Unified Campaign Reporting
A few years ago, Datorama announced two game changing features to help marketers bring data preparation, analysis, and visualization, to the next level.
July 30, 2021 | Article
Tableau Hacks: Plot Different Date Ranges on The Same Axis
Tableau is a powerful platform. But, have you wanted to search for a specific date range but didn’t know where to start?
June 23, 2021 | Case Study
Datorama Dashboard: Pharma Co Visualizes Critical Prescribing Behavior
The client selected Decision Foundry to help integrate and visualize cross channel marketing performance across its core products and business units
June 22, 2021 | Article
Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce
Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data -- ...
May 31, 2021 | Article
Salesforce Selects Four Marketing Champions from Nabler, now Decision Foundry
On May 27, Salesforce announced their long-awaited picks for the 2021 Salesforce Marketing Champions. Nabler, now Decision Foundry, an AMER- and APAC-certified Datorama Salesforce partner, ...
April 06, 2021 | Article
Decision Foundry Featured by Datorama in AI & Technology Magazines
Since 2014, Decision Foundry, in partnership with Datorama, has been building automated global reporting platforms for the largest media holding companies in the world.
March 31, 2021 | Article
Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges
Decision Foundry is typically hired to solve edge use cases for advertisers and agencies, but we have a particular affinity for Publishers.
March 07, 2021 | Article
Salesforce's Platform for the Analytical Marketer
What is Datorama? A Salesforce-owned data platform targeting the Analytical Marketer. Often used to house, onboard, visualize and act on performance marketing data. It is easy enough for no...
March 01, 2021 | Article
Becoming A Certified Datorama Partner
Becoming a Datorama Certified Partner: Partnering with Datorama provides a wealth of opportunities to grow your business and develop your expertise within Salesforce's data ecosystem.
October 08, 2020 | Article
Tableau Conference 2020: Changes That Will Matter to Tableau's End-user
The Tableau Conference has gone 100% virtual and 100% free this year. 7 October 2020, was the first day of the Conference.
September 30, 2020 | Article
Datorama Webinar on Data Storytelling
Ross Jenkins, Decision Foundry US CEO, and 2021 Salesforce Marketing Champion was invited to speak at a Datorama webinar (sponsored by Salesforce) on the topic of Data Designing using Dator...
June 06, 2020 | Article
10 Real-world Examples of BI tools In Action
Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data, Business Intelligence (BI) opens up a world of opportunities.
May 17, 2020 | Article
How to Capitalize On Customer Reviews
In the customer-centric world, cultivating a steady stream of positive customer reviews is a safe way to set your business apart from competitors.
BI Trends That CMOs Are Following In 2020
In 2013 award-winning marketing guru Dan Zarrella, who is also a multiple-author and inventor of revolutionary online apps, told Forbes ‘it’s a scary thing’ how many marketers don’t use dat...
AI in BI: The Next Frontier in the Field of Augmented Analytics
There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unclear is specifically how that data is being retrieved, analyze...
Klipfolio vs Tableau: Which data visualization tool is right for you?
Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a meaningful way to get deeper insights. An expressive visualiz...
May 14, 2020 | Article
Digging into Tweets: Mining Twitter Comments and Gauging Influence
There has emerged a trend where the two giants of the social media sphere have been typecast (at least in the mind) into different silos.
May 12, 2020 | Article
Tableau Prep: A New Era
Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in Tableau visualization.
May 05, 2020 | Article
Datorama: Create Custom Visuals Using Rich Text
The Rich Text or custom widget comes with an interesting list of ‘out of the box’ features. It makes your dashboard dashboards more interactive and AI driven, enabling you to explore many p...
May 04, 2020 | Article
Building Better Dashboards in Datorama
Organizing exhaustive marketing data from disparate sources into a centralized view has posed a serious operational problem for marketers everywhere.
May 01, 2020 | Article
Datorama for Agencies: Solving Media Analytics and Automated Reporting
Clients approach media agencies for expertise in media strategy, execution and their ability to produce media analytics and media planning insights.
April 29, 2020 | Article
Creating An Interactive Datorama Dashboard
Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services you offer create awareness and consideration.
April 28, 2020 | Article
AI-Powered Dashboards Track and Optimize Marketing Campaigns
The dashboard is nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industry observer said, “Using a dashboard is like viewing your busines...
April 26, 2020 | Article
Tableau: How to Create Crosstab Database Union
You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep.
April 25, 2020 | Article
Media Cost Center Datorama: Optimize Marketing Media
Datorama's Media Transparency Center, formerly called Media Cost Center tracks expenses, puts total costs in your control, and contributes to your company’s profitability.
April 22, 2020 | Article
Datorama And Data Harmonization
Datorama data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your customers and campaigns.
April 20, 2020 | Article
Datorama: Omni-Channel Marketing Integration
Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different campaigns that show you what’s working for you and what’s not.
April 01, 2020 | Article
Business Intelligence is Evolving, Are You Ready?
Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the best business decisions.
March 29, 2020 | Article
Does Your Data Analytics Need Advanced Dashboards?
Make more sense of the incredible amount of data your organisation generates through visually appealing advanced dashboards for insightful business analytics.
March 25, 2020 | Article
Tableau: Extend Functional Possibilities with Dashboard Extensions
Dashboard extensions help you understand the sweet and sour spots of your dashboard, enabling data interaction and integration with related applications directly in Tableau.
March 24, 2020 | Article
Tableau: Prepare Data Analysis with Tableau Prep
Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Prep.
March 14, 2020 | Article
Tableau: Data Visualization Made Easy
Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions.
March 12, 2020 | Article
Essential BI Truths from Coaches and Experts
Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and give you a winning edge over your competition.
March 10, 2020 | Article
Alteryx Analytics for Big Data
Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers.
March 08, 2020 | Article
How to Create a Standard Alteryx Macro
Macro is a collection of tools that are grouped together as a single tool and that can be used as an input tool or data preparation tool in a workflow. Any workflow can be turned into macro...
July 25, 2016 | Article
5 Practical Applications of Text Mining for eCommerce
Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now con...
February 18, 2016 | Article
Text Mining: Unravel the Potential of Business Data
Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured and semi-structured data sets that are getting generated at the ...
January 20, 2016 | Article
10 Benefits of Visitor Behavior Analysis for SaaS Companies
There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.
December 21, 2015 | Article
Customer Sentiment Analysis: A Crucial Need in eCommerce Data Initiatives
Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.
