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The Marketing Cloud Intelligence Starter Kit:
For Marketing Leaders Who Are Done Guessing

April 14, 2025

Salesforce Marketing Cloud Intelligence isn’t just about data.

It’s about decisions.

This 90-Day Starter Kit gives you the roadmap to full adoption, fast execution, and measurable wins.

Gut Instinct Doesn’t Scale. Strategy Does.

When MCI’s done right, chaos turns into clarity—and data starts driving decisions.

  • Unified Sales + Marketing View – One truth across the org.
  • AI + Automation – Budget pacing, alerts, and outlier detection.
  • Dashboards that Talk – With natural language generation (NLG)
  • Custom Visuals That Convert – Ditch the chart clutter. Show what matters.

Stop Reporting. Start Leading.

Month 1: Foundation

  • Define business-critical KPIs (ROAS, CAC, LTV, Pipeline Velocity)
  • Connect CRM, ad platforms, and web analytics
  • Deploy automated insight widgets for top KPIs
  • Train teams on self-service dashboards + dynamic NLG summaries

Month 2: Optimization

  • Launch alerts and platform communications (pacing, anomalies, underperformance)
  • Engage your stakeholders for feedback
  • Revisit and prioritize your roadmap
  • Run a campaign powered by custom storytelling widgets that explain performance in plain language

Month 3: Scale & Prove ROI

  • Expand to cross-channel attribution
  • Turn dashboards into narratives that leadership reads
  • Show real savings:
    “Reduced reporting time by 70%.”
    “Improved ROAS by 22% in 60 days.”
Get the 90-day plan. Start leading!

Your Next Moves

When implemented correctly, MCI delivers — with automation, narrative building, and visuals that make sense.

About Decision Foundry

Decision Foundry is a Salesforce, independent software vendor, managed services provider, and a certified award-winning Salesforce Marketing Cloud integration partner. Decision Foundry closes the gap between data accessibility, platform adoption and business impact. Our consulting services include the integration of Data Cloud, Account, Engagement, Personalization, Tableau, and Intelligence.