Why Marketing Intelligence Matters More Than Ever

Marketers are drowning in data from countless platforms, channels, and customer touchpoints—spanning websites, search, social media, email, and ads. While access to consumer insights has never been greater, making informed decisions has only become more complex.

Without a unified, intelligent approach to marketing data, businesses will continue to struggle with:

• Disjointed data from multiple sources
• Lack of near-time visibility into performance
• Wasted ad spend on low-performing campaigns
• Inability to measure true marketing ROI and attribution

This is exactly why Marketing Intelligence is not just relevant—it’s essential.

More Data, More Problems? Not with Intelligence.

Marketing Intelligence turns fragmented marketing data into clear, actionable insights by:

• Ingesting Cross-Channel Data Seamlessly
  

  Connecting third-party paid media sources in just 3 clicks with pre-built connectors or unify custom data using Total Connect.

• Unifying & Structuring Marketing Data
  

  Leveraging Salesforce’s centralized marketing data model, enriched with AI to clean, classify, and make sense of every ad dollar spent.

• Providing Real-Time Insights with AI-Powered Automation
  
  • Salesforce Einstein AI delivers predictive insights so marketers can anticipate trends, not just react.
  • Agentforce autonomously pauses underperforming ads, ensuring every marketing dollar is optimized.
  • Automated dashboards and alerts provide a complete performance view, eliminating guesswork.
• Transforming Insights into Action Instantly
  

  Turn raw data into revenue-driving decisions with automated workflows that trigger alerts via email, Slack, SMS, or Salesforce Action Center.

Isn’t Datorama the Same Thing as Marketing Intelligence?

While this may sound familiar, Marketing Intelligence takes a significant step beyond Datorama. Datorama specializes in data integration and reporting, but Marketing Intelligence builds on Data Cloud, incorporating AI-driven analytics, media optimization, and business impact measurement to drive smarter decision-making. With Tableau Next, it delivers advanced visualizations and deeper insights, moving beyond traditional dashboards native to Datorama.

Why Marketing Intelligence is Critical Today

• The Death of Third-Party Cookies – With data privacy regulations tightening and third-party tracking fading, first-party data is king. Intelligence leverages Data Cloud to unify and activate first-party data for deeper customer insights.
• Rising Ad Costs & Shrinking Budgets – Every marketing dollar needs to work harder. With AI-powered optimization, MCI prevents wasted spend and ensures campaigns drive real business impact.
• Too Many Tools, Not Enough Insights – Marketers are drowning in analytics platforms, but MCI brings everything into one place, combining Data Cloud, Tableau Next, and Einstein AI for a single source of truth.
• AI-Driven Marketing is No Longer Optional – The future of marketing is automated and AI-driven. Marketing Intelligence Agentforce digital workforce helps marketers scale without adding headcount.

Why Choose Decision Foundry?

As a Salesforce-certified partner in Marketing Intelligence, we don’t just implement dashboards—we engineer decision-making frameworks that drive results.

We are the original Salesforce MCI Partner with over a decade of hands-on keyboard experience building and pushing the platform to the limit. in Marketing Intelligence, we don’t just implement dashboards—we engineer decision-making frameworks that drive results.

• Award-winning data visualization – We create dashboards that don’t just look good, but drive real impact.
• Thought Leaders – We created Datorama Experts to educate the broader community of data professionals.
• Custom AI-powered insights – Whether it’s Salesforce Einstein AI or a custom data model, we help you get the right insights, faster.
• Automation at scale – Custom APIs, automated reporting, and cross-platform data activation ensure you’re always ahead of the curve.

Marketing Intelligence is No Longer a Luxury—It’s a Necessity

Marketers today need more than dashboards—they need intelligence. They need a platform that unifies, analyzes, and automates insights at scale.

Want to see the difference? Schedule a demo today see Marketing Intelligence in action or download our portfolio to explore real-world success stories.