Articles

Datorama Custom Classifications

August 23, 2022 | Article

Custom Classifications are overarching, cross-channel entities available across all data models in Marketing Cloud Intelligence (MCI), formerly known as Datorama. It allows you to blend different d...

Datorama Reports for Marketing Cloud

August 15, 2022 | Article

Datorama Reports for Marketing Cloud allow you to dig deeper into your data with predefined dashboards, pivot tables, and scheduled reports.

Datorama Dashboards - 4 Tips for Avoiding Dashboard Lag

July 29, 2022 | Article

Speed is the key. Unfortunately, a common problem that data analysts face is slow, lagging dashboards. As your stakeholders wait for charts and widgets to load their impatience grows.

Datorama Data Lakes: Flexible Granularity at Scale

June 08, 2022 | Article

With the release of Datorama's newest feature, Data Lakes, users can easily onboard billions of data rows to the platform.

Tableau Data Source Connections: Eight Ways to Bring Your Data to Tableau

September 01, 2021 | Article

Thanks to its interactivity and ease of dashboard building, Tableau has become one of the leading business intelligence and data exploration tools on the market.

Tableau Hacks: Plot Different Date Ranges on The Same Axis

July 30, 2021 | Article

Tableau is a powerful platform. But, have you wanted to search for a specific date range but didn’t know where to start?

Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges

March 31, 2021 | Article

Decision Foundry is typically hired to solve edge use cases for advertisers and agencies, but we have a particular affinity for Publishers.

Digging into Tweets: Mining Twitter Comments and Gauging Influence

May 14, 2020 | Article

There has emerged a trend where the two giants of the social media sphere have been typecast (at least in the mind) into different silos.

Tableau Prep: A New Era

May 12, 2020 | Article

Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in Tableau visualization.

Tableau: How to Create Crosstab Database Union

April 26, 2020 | Article

You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep.

How to Create a Standard Alteryx Macro

March 08, 2020 | Article

Macro is a collection of tools that are grouped together as a single tool and that can be used as an input tool or data preparation tool in a workflow. Any workflow can be turned into macro just by...

5 Practical Applications of Text Mining for eCommerce

July 25, 2016 | Article

Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now considered ...

Text Mining: Unravel the Potential of Business Data

February 18, 2016 | Article

Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured and semi-structured data sets that are getting generated at the speed of...