Articles

How to Connect Datorama & Tableau

September 14, 2022 | Article

Examine the benefits of integrating two powerful data exploring tools: Marketing Cloud Intelligence (formerly Datorama) and Tableau, and the steps needed to integrate these tools.

Datorama: Blending Data with the Harmonization Center

June 08, 2022 | Article

The Datorama Harmonization Center allows users to blend, enrich, and validate their data across different channels — all in one place.

Datorama Data Connectors: Connect, Integrate, and Unify Your Data

September 13, 2021 | Article

Marketing data is continuously changing with emerging channels, partners and technologies. Every marketer’s mandate is to measure the success of their campaigns against measured KPIs, spend and def...

Datorama Harmonization: Code-less, Unified Campaign Reporting

August 02, 2021 | Article

A few years ago, Datorama announced two game changing features to help marketers bring data preparation, analysis, and visualization, to the next level.

Datorama And Data Harmonization

April 22, 2020 | Article

Datorama data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your customers and campaigns.

Datorama: Omni-Channel Marketing Integration

April 20, 2020 | Article

Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different campaigns that show you what’s working for you and what’s not.