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TAG / Media Planning

Articles

Article Thumbnail

The Data Model - The Intelligence Behind Datorama

July 20, 2022 | Article

What makes Datorama, now known as Marketing Cloud Intelligence, such a smart, flexible SaaS marketing data platform? Its data model.

Article Thumbnail

Media Cost Center Datorama: Linking Media Plan Data with Delivery

July 11, 2022 | Article

Media Cost Center uses your Media Plan details to calculate the final costs for the delivered inventory from DSPs and Ad Servers.

Datorama Media Transparency Center

Media Cost Center Datorama: Optimize Marketing Media

April 25, 2020 | Article

Datorama's Media Transparency Center, formerly called Media Cost Center tracks expenses, puts total costs in your control, and contributes to your company’s profitability.

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Decision Foundry is a certified independent software vendor, managed services provider, and a certified award-winning Salesforce integration partner. Decision Foundry closes the gap between data access, platform adoption and business impact. Our global, Salesforce consulting services include the integration of Data Cloud, Account, Engagement, Personalization, Sales, and Service.

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