Articles

Tableau vs. Power BI

May 23, 2023 | Article

We compare and contrast the top two business intelligence tools in the marketplace today.

Datorama Versus Supermetrics

October 07, 2022 | Article

Both Datorama and Supermetrics offer excellent solutions for marketers, with different strengths. Let’s dive into a brief comparison between these two tools.

Datorama, Tableau, and CRM Analytics: Which is Right for You?

June 24, 2022 | Article

What are the strengths, weakness, and differences between Datorama (now known as Marketing Cloud Intelligence), Tableau, and CRM Analytics?

Adverity vs Datorama: Which is Right for You?

May 15, 2022 | Article

Adverity vs Datorama? To help, we built this side-by-side comparison of Marketing Cloud Intelligence (formerly Datorama) versus Adverity. We assess the different aspects of these offerings includin...

Datorama Pricing Guide and Purchase Consideration Checklist

September 28, 2021 | Article

Datorama is a marketing data platform with exceptional data management capabilities that can fit any sized organization or industry. Affordably priced, flexible and scalable. Here's a guide to aid ...

Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce

June 22, 2021 | Article

Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data -- this is ...

Business Intelligence is Evolving, Are You Ready?

April 01, 2020 | Article

Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the best business decisions.

10 Benefits of Visitor Behavior Analysis for SaaS Companies

January 20, 2016 | Article

There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.