Decision Foundry's designated location for housing Marketing Cloud articles, webinars, and white papers including Tableau, Datorama, Tableau CRMA, MuleSoft, Journey and Email.
January 23, 2023 | Article
Mastering Datorama Episode 4: Data Visualization
In this session, we explore how Datorama helps build effective data narratives through visualization.
January 17, 2023 | Article
Out-Perform Your Competition with High-Performance Marketing Teams
Marketing teams are under tremendous pressure to prove favorable results. SFMC's marketing management system helps marketers improve ROI.
Using Vlookup to avoid having redundant data in Datorama
Here, we will consider an example where DCM (DoubleClick Campaign Manager) data is received from 2 sources.
January 13, 2023 | Case Study
The Science of Performance Marketing
See how DF supported a technology provider wanting to showcase shopper marketing insights for many of the world's most prominent retailers.
Designing Data Experiences
Read the challenge of how DF helped a large audience management provider make performance reporting an integral part of daily decision making.
January 13, 2023 | Press & Media
Press Release: Decision Foundry Is Now Great Place to Work-Certified™!
Great workplaces are characterized by great leadership, consistent employee experience, and sustainable financial performance
January 04, 2023 | Article
What Can Salesforce Marketing Cloud (SFMC) Do for You?
SFMC connects and synchronizes your data between the core Salesforce org and your SFMC account. These connections are made using multiple powerful tools that create a feature-rich product.
January 03, 2023 | Article
How We Used Semrush to Build Brand in 90 Days
Thanks to Semrush we bested our goal in three months and greatly exceeded our 2022 MQL and SQL targets.
December 20, 2022 | Article
MuleSoft: An Enterprise Integration Platform
MuleSoft’s enterprise software platform aims to provide the most flexible approach to integration that allows organizations to connect applications, data, and devices, regardless of whether they ar...
December 06, 2022 | Article
Marketing Cloud Intelligence for Beginners
New to Marketing Cloud Intelligence? Where do you start, and what are the crucial points to keep in mind while developing a solution on this platform?
December 01, 2022 | Article
Marketing Cloud Intelligence For Agencies
When selecting the right platform to manage Performance Marketing reports, Marketing Cloud Intelligence shines in specific areas; integration, automation, reporting, billing, and delivery.
October 22, 2022 | Article
6 Data Driven Design Principles
An encore of our top-rated Dreamforce 2022 presentation. See Ross's walkthrough of approaches, challenges and solutions as presented at Dreamforce.
October 18, 2022 | Article
Why You Need a Business Intelligence QA Framework
With a Quality Assurance Framework, you gain a holistic review and data validation system for a BI solution.
October 14, 2022 | Article
CRM Analytics Snapshotting: Find Trends and Patterns in your Data
CRM Analytics Snapshotting simplifies the trends in your Salesforce data and creates a dashboard with the snapshot of your data.
October 12, 2022 | Article
What is Tableau Prep Conductor?
Easily schedule and execute data flows developed on Tableau prep, automatically, without any user intervention or automation systems with Tableau Prep Conductor.
October 07, 2022 | Article
Datorama Versus Supermetrics
Both Datorama and Supermetrics offer excellent solutions for marketers, with different strengths. Let’s dive into a brief comparison between these two tools.
September 30, 2022 | Article
Mastering Datorama Episode 3: Custom Classifications
Join Ashish Nelson as he demonstrates how custom classification in Datorama can blend datasets from different marketing channels like Paid Search, Social and Email marketing.
September 28, 2022 | Article
How Decision Foundry Uses Wireframes to Deliver Better Data Experiences
Learn How Decision Foundry uses Moqups to communicate between stakeholders, build consensus, and de-risk development processes.
September 26, 2022 | Article
How To Transfer Datorama Templates Between Accounts
Through the Datorama Dashboard Page, templates can be replicated across from one account to another.
September 14, 2022 | Article
How to Connect Datorama & Tableau
Examine the benefits of integrating two powerful data exploring tools: Marketing Cloud Intelligence (formerly Datorama) and Tableau, and the steps needed to integrate these tools.
September 09, 2022 | Article
Ultimate BI Rule Book for Improving Data UX & User Adoption
This guide examines why it’s important to create a better data experience to drive user adoption and how to achieve it.
August 31, 2022 | Article
Datorama Custom Visuals: Custom Map Visuals
A client needed Datorama Custom Visual Map that went further than the Canadian province level. Through some clever workarounds, Decision Foundry met this challenge.
August 29, 2022 | Article
What Does Datorama Do?
Datorama connects and unifies your data across multiple platforms into a single data source for accurate analysis.
August 23, 2022 | Article
CEO Ross Jenkins Speaks at Dreamforce 2022
Join him as he discusses a structured and teachable approach for communicating data insights through a combination of The Five Principles of Data-Driven Design.
CRM Analytics: End-to-End Solution
CRM Analytics is a powerful, three-part solution consisting of data management, data visualization, and predictive analytics.
Datorama Custom Classifications
Custom Classifications are overarching, cross-channel entities available across all data models in Marketing Cloud Intelligence (MCI), formerly known as Datorama. It allows you to blend different d...
August 15, 2022 | Article
Datorama Reports for Marketing Cloud
Datorama Reports for Marketing Cloud allow you to dig deeper into your data with predefined dashboards, pivot tables, and scheduled reports.
August 12, 2022 | Article
Custom Tableau Dashboard: How to Build a Data UX Dashboard
Research indicates that businesses face issues with user adoption with today's BI platforms. One way to solve this is to have intuitive, storytelling Tableau dashboards.
August 02, 2022 | Article
New App Launch: Dynamic Sunburst Chart on Tableau Exchange
Tableau App: Dynamic Sunburst Charts visualize hierarchical data and provide quick summaries for quick insight viewing.
Mastering Datorama Episode 2: Blending Data Sets
With data coming from so many sources, you need a way to blend it together and get the complete picture of your marketing activity.
July 29, 2022 | Article
Datorama Dashboards - 4 Tips for Avoiding Dashboard Lag
Speed is the key. Unfortunately, a common problem that data analysts face is slow, lagging dashboards. As your stakeholders wait for charts and widgets to load their impatience grows.
July 20, 2022 | Press & Media
Decision Foundry Accelerates Growth with Opening of New Office in Toronto
The new office expansion allows DF to better service its growing Salesforce integrations and managed service offerings in North America
July 20, 2022 | Article
The Data Model - The Intelligence Behind Datorama
What makes Datorama, now known as Marketing Cloud Intelligence, such a smart, flexible SaaS marketing data platform? Its data model.
July 14, 2022 | Press & Media
Decision Foundry Certified as Salesforce Managed Service Provider Partner
Decision Foundry announced today that it has been officially accepted into the Salesforce Managed Service Provider (MSP) Partner Program. This select program is for technically pioneering firms tha...
July 11, 2022 | Article
Media Cost Center Datorama: Linking Media Plan Data with Delivery
Media Cost Center uses your Media Plan details to calculate the final costs for the delivered inventory from DSPs and Ad Servers.
July 06, 2022 | Article
Mastering Datorama Episode 1: Data Onboarding
Learning Datorama. The first step to quality solution building is sound data ingestion and onboarding. Missing this critical development phase can prove very costly.
June 30, 2022 | Article
Datorama Reporting Tips: Empty Parent Hack in Parent-Child Connections
The Parent-Child Connection is a nifty feature in Datorama to normalize data from two or more data streams that share a common entity key.
June 28, 2022 | Article
Datorama Visualization Tricks: Measure Planned Versus Actuals with Pacing Charts
Datorama's Pacing Charts are a great way to track how much a client’s planned spend tracks to the actuals. In this article, we explain how to effectively implement these widgets and customize them ...
June 24, 2022 | Article
Datorama, Tableau, and CRM Analytics: Which is Right for You?
What are the strengths, weakness, and differences between Datorama (now known as Marketing Cloud Intelligence), Tableau, and CRM Analytics?
June 22, 2022 | Article
Datorama Salesforce: Custom Date Interactive Filters and Time-Comparison Bar Widgets
In Datorama, a time comparison widget shows the previous value and percentage growth or decline in a specified KPI.
June 17, 2022 | Article
Datorama Reporting: Using Drill Downs and Data Exploration
With drill downs, users can instantly visualize granular levels of data within a widget and without moving into a different page or section.
June 08, 2022 | Article
Datorama Data Lakes: Flexible Granularity at Scale
With the release of Datorama's newest feature, Data Lakes, users can easily onboard billions of data rows to the platform.
Datorama: Blending Data with the Harmonization Center
The Datorama Harmonization Center allows users to blend, enrich, and validate their data across different channels — all in one place.
May 27, 2022 | Article
Datorama Training and Certification Help
Our Datorama training services familiarize clients with the platform and teaches them how to navigate critical functions and features.
May 17, 2022 | Article
Certified Datorama Managed Services
As your business grows and your understanding of your data increases you may require more out of your Marketing Cloud Intelligence (formerly Datorama) platform.
May 15, 2022 | Article
Adverity vs Datorama: Which is Right for You?
Adverity vs Datorama? To help, we built this side-by-side comparison of Marketing Cloud Intelligence (formerly Datorama) versus Adverity. We assess the different aspects of these offerings includin...
May 13, 2022 | Article
Why Dashboards Fail: The Missing Marketing Imperative
Until primary metrics are understood, tracked, socialized, and improved, marketers will never achieve data empathy and clients will fail to adopt the data products we've created for them.
May 06, 2022 | Article
Datorama Webinar: Designing with Data
In this webinar, we explain how Datorama users can manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences.
May 03, 2022 | Article
Signature Datorama Dashboards and Visualizations
At Decision Foundry, we add your branding style and approved imagery to create an inspiring and relatable visualization.
Datorama Data Canvas: Building Custom Dashboards
The purpose of this aticle is to outline the process, tools and systems we’ve defined to create modern data products and applications within Datorama.
April 22, 2022 | Article
Datorama Implementation Audit: Fine-tune Your Implementation
You’ve made a smart investment in Datorama, now known as Marketing Cloud Intelligence. Whether you’ve been using the platform and connecting data sources for six months or six years, there is alway...
April 20, 2022 | Press & Media
Decision Foundry Launches First Salesforce Marketplace App
The app, called Benchmarking Power, gives marketers the ability to dynamically calculate benchmarks against KPIs.
April 14, 2022 | Case Study
Automotive Marketing Intelligence with Datorama
Another outstanding Automotive Datorama dashboard example. Decision Foundry brought its full suite of visual effects to deliver a stunning, branded mobile and desktop data experience.
April 05, 2022 | Press & Media
Decision Foundry Officially Launches
Decision Foundry provides expanded Salesforce Marketing Cloud implementation services including Analytics Cloud, Customer Data Platform, and Datorama
March 24, 2022 | Article
Datorama Implementation: Build Confidently with Datorama
If you have recently acquired a license, but are relatively unfamiliar with Datorama, many first adopters consider our Quick Start implementation services.
March 24, 2022 | Case Study
Precision Performance Management With Datorama
This Media Agency implementation integrated numerous disparate data sources and streams to collate the right information and present a harmonized source through a customized, signature dashboard.
January 31, 2022 | Case Study
Crypto Payment Provider Elevates People-based Analytics with Datorama
A cloud wallet solution and payment gateway provide, that supports millions of users and merchants in 200+ countries, leveraged Datorama to unify its customer analytics.
January 24, 2022 | Article
How PepsiCo Creates Snackable Insights to Optimize Marketing Outcomes
In this Datorama Webinar, you’ll find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels...
January 23, 2022 | Press & Media
Nabler Announces Decision Foundry
Decision Foundry will focus on providing expanded Marketing Cloud implementation services including Analytics Cloud, CDP, and Datorama.
January 09, 2022 | Article
Datorama Limitless Conference: Agile Marketing Intelligence
Datorama Limitless is the Datorama event to meet some of the most innovative, data-driven trailblazers from around the globe including London, New York, Tokyo, and Sydney.
November 24, 2021 | Article
Tableau KPI Dashboard: Track Metrics with the Right KPIs
Tableau is one of the powerful and fastest growing data visualization tools used in the BI industry. With the advance intelligence features, it creates data than can be easily interpretated by prof...
November 09, 2021 | Article
The Modern Agency: A Datorama Webinar
Consumer privacy concerns and data protection laws have the marketing industry facing imminent, immense change. While the digital-first customer focus remains, legislation and the AdTech industry s...
November 02, 2021 | Article
Certified Datorama Implementation Support
Datorama provides exceptional data management capabilities for marketers looking to implement, onboard, visualize, and manage their data. Decision Foundry provides tier-one implementation support.
September 28, 2021 | Article
Datorama Pricing Guide and Purchase Consideration Checklist
Datorama is a marketing data platform with exceptional data management capabilities that can fit any sized organization or industry. Affordably priced, flexible and scalable. Here's a guide to aid ...
September 21, 2021 | Article
Navigation Features in Tableau Desktop
The Tableau Navigation features offer users the ability to seamlessly move from one dashboard to another dashboard, sheet, or story — all within one workbook. In this article, we will show you thre...
September 14, 2021 | Article
Design Better Dashboard Layouts with Tableau
Tableau is a data visualization platform that focuses on Business Intelligence (BI), the analysis of business information.
September 13, 2021 | Article
Datorama Data Connectors: Connect, Integrate, and Unify Your Data
Marketing data is continuously changing with emerging channels, partners and technologies. Every marketer’s mandate is to measure the success of their campaigns against measured KPIs, spend and def...
September 01, 2021 | Article
Tableau Data Source Connections: Eight Ways to Bring Your Data to Tableau
Thanks to its interactivity and ease of dashboard building, Tableau has become one of the leading business intelligence and data exploration tools on the market.
August 12, 2021 | Case Study
PepsiCo Datorama Case Study: Custom, Augmented Media Insights
Using a custom-built Insights Engine, we reimagined PepsiCo's franchise- and brand-level media performance data in Datorama. Check out the animated case study.
August 05, 2021 | Case Study
Datorama Dashboards: Building a Better Data Foundation
A B2B Datorama Dashboard example highlighting the use of a B2C Case Study using Salesforce Marketing Cloud, Search, Social, and Sales data created by Decision Foundry.
August 04, 2021 | Article
Datorama Dashboards: Marketing Intelligence Powered by AI
Today, marketers are advanced and technical matchmakers, connecting target consumers with products and solutions that best meet their needs. Marketers must coordinate consumer segments with the con...
August 03, 2021 | Article
Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster
As a leading marketing intelligence platform leader, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry's most extensive library of mar...
August 02, 2021 | Article
Datorama Total Connect: The Perfect Tool for Managing Imperfect Data
Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates and analyze data from third-party data platforms, such as Facebook, Marketing Cloud, AdWor...
Datorama Harmonization: Code-less, Unified Campaign Reporting
A few years ago, Datorama announced two game changing features to help marketers bring data preparation, analysis, and visualization, to the next level.
July 30, 2021 | Article
Tableau Hacks: Plot Different Date Ranges on The Same Axis
Tableau is a powerful platform. But, have you wanted to search for a specific date range but didn’t know where to start?
July 03, 2021 | Case Study
Gaming Case Study: Gaming Meets Marketing Intelligence
Read the case study about how Datorama dashboards came help gaming and entertainment clients.
June 23, 2021 | Case Study
Datorama Dashboard: Pharma Co Visualizes Critical Prescribing Behavior
The client selected Decision Foundry to help integrate and visualize cross channel marketing performance across its core products and business units
June 22, 2021 | Article
Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce
Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data -- this is ...
May 31, 2021 | Article
Salesforce Selects Four Marketing Champions from Nabler, now Decision Foundry
On May 27, Salesforce announced their long-awaited picks for the 2021 Salesforce Marketing Champions. Nabler, now Decision Foundry, an AMER- and APAC-certified Datorama Salesforce partner, had four...
May 11, 2021 | Case Study
Do-It-All Mobile Device Maker Choose Datorama
A Datorama case study for mobile device provider created by Decision Foundry, a certified Datorama integration partner.
April 06, 2021 | Article
Decision Foundry Featured by Datorama in AI & Technology Magazines
Since 2014, Decision Foundry, in partnership with Datorama, has been building automated global reporting platforms for the largest media holding companies in the world.
March 31, 2021 | Article
Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges
Decision Foundry is typically hired to solve edge use cases for advertisers and agencies, but we have a particular affinity for Publishers.
March 07, 2021 | Article
Salesforce's Platform for the Analytical Marketer
What is Datorama? A Salesforce-owned data platform targeting the Analytical Marketer. Often used to house, onboard, visualize and act on performance marketing data. It is easy enough for non-analys...
March 01, 2021 | Article
Becoming A Certified Datorama Partner
Becoming a Datorama Certified Partner: Partnering with Datorama provides a wealth of opportunities to grow your business and develop your expertise within Salesforce's data ecosystem.
October 08, 2020 | Article
Tableau Conference 2020: Changes That Will Matter to Tableau's End-user
The Tableau Conference has gone 100% virtual and 100% free this year. 7 October 2020, was the first day of the Conference.
September 30, 2020 | Article
Datorama Webinar on Data Storytelling
Ross Jenkins, Decision Foundry US CEO, and 2021 Salesforce Marketing Champion was invited to speak at a Datorama webinar (sponsored by Salesforce) on the topic of Data Designing using Datorama.
June 06, 2020 | Article
10 Real-world Examples of BI tools In Action
Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data, Business Intelligence (BI) opens up a world of opportunities.
May 17, 2020 | Article
How to Capitalize On Customer Reviews
In the customer-centric world, cultivating a steady stream of positive customer reviews is a safe way to set your business apart from competitors.
BI Trends That CMOs Are Following In 2020
In 2013 award-winning marketing guru Dan Zarrella, who is also a multiple-author and inventor of revolutionary online apps, told Forbes ‘it’s a scary thing’ how many marketers don’t use data analyt...
AI in BI: The Next Frontier in the Field of Augmented Analytics
There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unclear is specifically how that data is being retrieved, analyzed and ul...
Klipfolio vs Tableau: Which data visualization tool is right for you?
Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a meaningful way to get deeper insights. An expressive visualization ca...
May 14, 2020 | Article
Digging into Tweets: Mining Twitter Comments and Gauging Influence
There has emerged a trend where the two giants of the social media sphere have been typecast (at least in the mind) into different silos.
May 12, 2020 | Article
Tableau Prep: A New Era
Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in Tableau visualization.
May 05, 2020 | Article
Datorama: Create Custom Visuals Using Rich Text
The Rich Text or custom widget comes with an interesting list of ‘out of the box’ features. It makes your dashboard dashboards more interactive and AI driven, enabling you to explore many possibili...
May 04, 2020 | Article
Building Better Dashboards in Datorama
Organizing exhaustive marketing data from disparate sources into a centralized view has posed a serious operational problem for marketers everywhere.
May 01, 2020 | Article
Datorama for Agencies: Solving Media Analytics and Automated Reporting
Clients approach media agencies for expertise in media strategy, execution and their ability to produce media analytics and media planning insights.
April 29, 2020 | Article
Creating Interactive Datorama Dashboards
Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services you offer create awareness and consideration.
April 28, 2020 | Article
AI-Powered Dashboards Track and Optimize Marketing Campaigns
The dashboard is nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industry observer said, “Using a dashboard is like viewing your business throug...
April 26, 2020 | Article
Tableau: How to Create Crosstab Database Union
You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep.
April 25, 2020 | Article
Media Cost Center Datorama: Optimize Marketing Media
Datorama's Media Transparency Center, formerly called Media Cost Center tracks expenses, puts total costs in your control, and contributes to your company’s profitability.
April 22, 2020 | Article
Datorama And Data Harmonization
Datorama data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your customers and campaigns.
April 20, 2020 | Article
Datorama: Omni-Channel Marketing Integration
Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different campaigns that show you what’s working for you and what’s not.
April 01, 2020 | Article
Business Intelligence is Evolving, Are You Ready?
Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the best business decisions.
March 29, 2020 | Article
Does Your Data Analytics Need Advanced Dashboards?
Make more sense of the incredible amount of data your organisation generates through visually appealing advanced dashboards for insightful business analytics.
March 25, 2020 | Article
Tableau: Extend Functional Possibilities with Dashboard Extensions
Dashboard extensions help you understand the sweet and sour spots of your dashboard, enabling data interaction and integration with related applications directly in Tableau.
March 24, 2020 | Article
Tableau: Prepare Data Analysis with Tableau Prep
Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Prep.
March 14, 2020 | Article
Tableau: Data Visualization Made Easy
Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions.
March 12, 2020 | Article
Essential BI Truths from Coaches and Experts
Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and give you a winning edge over your competition.
March 10, 2020 | Article
Alteryx Analytics for Big Data
Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers.
March 08, 2020 | Article
How to Create a Standard Alteryx Macro
Macro is a collection of tools that are grouped together as a single tool and that can be used as an input tool or data preparation tool in a workflow. Any workflow can be turned into macro just by...
July 25, 2016 | Article
5 Practical Applications of Text Mining for eCommerce
Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now considered ...
February 18, 2016 | Article
Text Mining: Unravel the Potential of Business Data
Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured and semi-structured data sets that are getting generated at the speed of...
January 20, 2016 | Article
10 Benefits of Visitor Behavior Analysis for SaaS Companies
There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.
December 21, 2015 | Article
Customer Sentiment Analysis: A Crucial Need in eCommerce Data Initiatives
Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.
January 23, 2023 | Webinar
October 22, 2022 | Webinar
September 30, 2022 | Webinar
August 02, 2022 | Webinar
July 06, 2022 | Webinar
May 06, 2022 | Webinar
January 24, 2022 | Webinar
November 09, 2021 | Webinar
September 30, 2020 | Webinar
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