Resources

September 19, 2023 | Article

How DataUx™ Impacts Dashboard Engagement

Understand the missing connection that keeps clients from adopting your dashboards and how to reestablish it.

September 05, 2023 | Article

3 Data Design Principles

We explain how clarity, hierarchy, and consistency of information are fundamental to data design and dashboard development.

August 10, 2023 | Article

Datorama Webinar: What is Datorama?

Mastering Datorama Fundamentals answers the question, "What is Datorama?" During this session, our Senior Technical Manager, Vimal Eapen conducts a formal walkthrough.

August 07, 2023 | Article

Data Productivity with Marketing Cloud Intelligence and Data Cloud

Salesforce provided two exceptional data platforms. Which use cases are addressed by each and how can we generate the most value from these technologies?

August 07, 2023 | Article

The Transformative Potential of Generative AI in Business Intelligence

Generative AI is transformational but should BI professionals fear or embrace it? Here's our take.

July 28, 2023 | Press & Media

Decision Foundry Announces New Tableau DataUX™ Audit Service

We conduct the necessary diagnostics needed to ensure data accuracy and integrity needed for business stakeholders to have confidence in their single source of truth.

July 11, 2023 | Article

Data Visualization vs. Information Design

A very common confusion we often observe - people use the terms Data Visualization and Information Design interchangeably. 

July 11, 2023 | Article

Adopting a Product-Oriented Mindset

Try and look at data through the product lens to unlock its full potential and make it a thoughtful part of your business strategy.

June 28, 2023 | Article

Enhancing Tableau Dashboards with Embedded Music and Video Links

Embedding music and video links in Tableau dashboards allows you to unlock the full potential of your data visualization projects.

June 21, 2023 | Article

Understanding the anatomy and proper construction of tables

Tables are a great visualization tool because they provide a structured format for displaying information in rows and columns, making it easy for users to compare and analyze the data

June 19, 2023 | Article

Datorama Webinar: Datorama Harmonization Center

Mastering Datorama returns with episode 5. During this session, we'll showcase live use cases of Harmonization Center.

June 15, 2023 | Article

The Value of Effective Data Communication

When data is shared transparently and in a comprehensible format, it becomes more persuasive and impactful, and creates a common language that encourages cross-functional collaboration.

June 15, 2023 | Article

Revolutionizing Data Visualization: Exploring Tableau GPT and Tableau Pulse

The integration of Tableau with GPT and the introduction of Tableau Pulse have revolutionized the field of data visualization.

June 14, 2023 | Article

Tableau vs. Looker

As you start looking for the right solution to help you and your team analyze your organization’s data, you will find many answers. Let’s start by comparing a couple of the top options on t...

June 13, 2023 | Article

NPS or CSAT

With the implementation of the dashboards, NPS and CSAT tracking becomes so much easier, providing a more comprehensive view of the customer experience.

June 05, 2023 | Article

Tableau Competitors : Top 5 Analytics & Business Intelligence Platforms

We evaluate the top 5 BI platforms in the industry. What are the key differences between them? Which truly matters?

June 01, 2023 | Article

Why Do Marketing Dashboards Quickly Collect Dust?

Businesses often create dashboards inundated with interactive features, yet many collect dust over time. Ever wonder why this happens and what can be done to avoid this?

May 30, 2023 | Article

Marketing Success in a Changing World

Join our webinar, co-hosted by Salesforce and Decision Foundry, as we explore tangible techniques for harnessing the power of data-driven insights.

May 23, 2023 | Article

Tableau vs. Power BI

We compare and contrast the top two business intelligence tools in the marketplace today.

May 16, 2023 | Article

SOQL connector to pull data from Salesforce database into Datorama

A summary and step by step guide for using the SOQL connector and Datorama (now known as Marketing Cloud Intelligence)

May 10, 2023 | Article

Find & Replace entities in MCI – An often-overlooked time saving feature!

Check out this can't miss utility buried under Datorama's Dimensions and Measurements management section.

May 05, 2023 | Article

Benchmarking Analysis

Performance reports depict an advertiser’s media performance across various channels. But a Benchmark Analysis adds value to advertisers wishing to gauge their performance against other ind...

May 02, 2023 | Article

Cohort Analysis in Datorama

Cohort analysis has been around for decades. The technique breaks data into groups, or "cohorts" that share common characteristics over a defined time period. We give you the steps for acco...

April 25, 2023 | Article

Data warehousing, data preparation and collaboration using Snowflake, DBT and GIT

With the use of DBT, Snowflake, and Git, businesses can streamline their data processes and gain valuable insights.

April 20, 2023 | Article

Tableau Webinar Episode 1 - Mastering Tableau: Extensions and Data UX

Join Decision Foundry’s Lijin Dev Keloth as he shares how to build a dashboard using the Extension SDK.

April 05, 2023 | Article

Is Attribution still dead?

Multi-touch attribution should be upgraded to a more precise, more balanced econometric and incremental based model. This provides CFO-worthy fiscal benchmarks.

March 16, 2023 | Press & Media

Marketing Evolution Partners with Decision Foundry to Implement Scenario Planning and Lift App

Decision Foundry, a top tier and award-winning Marketing Cloud Intelligence provider, was selected as Marketing Evolution’s preferred implementation partner, further configuring their Scena...

March 10, 2023 | Article

Mastering Datorama Episode 4: Data Visualization

In this session, we explore how Datorama helps build effective data narratives through visualization.

February 16, 2023 | Article

Getting Datorama Security Right with Single Sign-On

Whether you’re storing 10,000 campaign records within Datorama or servicing multiple agencies and brands across the globe, the security of your data is critical. Single-sign-on and MFA are ...

February 16, 2023 | Press & Media

Decision Foundry and dbt Labs Announce Strategic Partnership to Revolutionize Data Management

Decision Foundry, a Global, Salesforce Marketing Cloud partner and leading provider of advanced analytics solutions, and dbt Labs, a pioneer in the field of data engineering, today announce...

February 07, 2023 | Case Study

A Salesforce Marketing Cloud Intelligence Healthcare Case Study

A National Cancer Treatment Center. DF builds the single source of MARCOM truth for patient and HCP Journey management

February 07, 2023 | Article

To Pardot or To Marketing Cloud, that is the Question?

When it comes time to choose between Pardot and SFMC, don’t make cost the deciding factor.

January 17, 2023 | Article

Out-Perform Your Competition with High-Performance Marketing Teams

Marketing teams are under tremendous pressure to prove favorable results. SFMC's marketing management system helps marketers improve ROI.

January 17, 2023 | Article

Using Vlookup to avoid having redundant data in Datorama

Here, we will consider an example where DCM (DoubleClick Campaign Manager) data is received from 2 sources.

January 13, 2023 | Case Study

The Science of Performance Marketing

See how DF supported a technology provider wanting to showcase shopper marketing insights for many of the world's most prominent retailers.

January 13, 2023 | Case Study

Designing Data Experiences

Read the challenge of how DF helped a large audience management provider make performance reporting an integral part of daily decision making.

January 13, 2023 | Press & Media

Press Release: Decision Foundry Is Now Great Place to Work-Certified™!

Great workplaces are characterized by great leadership, consistent employee experience, and sustainable financial performance

January 04, 2023 | Article

What Can Salesforce Marketing Cloud (SFMC) Do for You?

SFMC connects and synchronizes your data between the core Salesforce org and your SFMC account. These connections are made using multiple powerful tools that create a feature-rich product.

January 03, 2023 | Article

How We Used Semrush to Build Brand in 90 Days

Thanks to Semrush we bested our goal in three months and greatly exceeded our 2022 MQL and SQL targets.

December 20, 2022 | Article

MuleSoft: An Enterprise Integration Platform

MuleSoft’s enterprise software platform aims to provide the most flexible approach to integration that allows organizations to connect applications, data, and devices, regardless of whether...

December 06, 2022 | Article

Marketing Cloud Intelligence for Beginners

New to Marketing Cloud Intelligence? Where do you start, and what are the crucial points to keep in mind while developing a solution on this platform?

December 01, 2022 | Article

Marketing Cloud Intelligence For Agencies

When selecting the right platform to manage Performance Marketing reports, Marketing Cloud Intelligence shines in specific areas; integration, automation, reporting, billing, and delivery.

October 22, 2022 | Article

6 Data Driven Design Principles

An encore of our top-rated Dreamforce 2022 presentation. See Ross's walkthrough of approaches, challenges and solutions as presented at Dreamforce.

October 18, 2022 | Article

Why You Need a Business Intelligence QA Framework

With a Quality Assurance Framework, you gain a holistic review and data validation system for a BI solution.

October 14, 2022 | Article

CRM Analytics Snapshotting: Find Trends and Patterns in your Data

CRM Analytics Snapshotting simplifies the trends in your Salesforce data and creates a dashboard with the snapshot of your data.

October 12, 2022 | Article

What is Tableau Prep Conductor?

Easily schedule and execute data flows developed on Tableau prep, automatically, without any user intervention or automation systems with Tableau Prep Conductor.

October 07, 2022 | Article

Datorama Versus Supermetrics

Both Datorama and Supermetrics offer excellent solutions for marketers, with different strengths. Let’s dive into a brief comparison between these two tools.

September 30, 2022 | Article

Mastering Datorama Episode 3: Custom Classifications

Join Ashish Nelson as he demonstrates how custom classification in Datorama can blend datasets from different marketing channels like Paid Search, Social and Email marketing.

September 28, 2022 | Article

How Decision Foundry Uses Wireframes to Deliver Better Data Experiences

Learn How Decision Foundry uses Moqups to communicate between stakeholders, build consensus, and de-risk development processes.

September 26, 2022 | Article

How To Transfer Datorama Templates Between Accounts

Through the Datorama Dashboard Page, templates can be replicated across from one account to another.

September 14, 2022 | Article

How to Connect Datorama & Tableau

Examine the benefits of integrating two powerful data exploring tools: Marketing Cloud Intelligence (formerly Datorama) and Tableau, and the steps needed to integrate these tools.

September 09, 2022 | Article

Ultimate BI Rule Book for Improving Data UX & User Adoption

This guide examines why it’s important to create a better data experience to drive user adoption and how to achieve it.

August 31, 2022 | Article

Datorama Custom Visuals: Custom Map Visuals

A client needed Datorama Custom Visual Map that went further than the Canadian province level. Through some clever workarounds, Decision Foundry met this challenge.

August 29, 2022 | Article

What Does Datorama Do?

Datorama connects and unifies your data across multiple platforms into a single data source for accurate analysis.

August 23, 2022 | Article

CEO Ross Jenkins Speaks at Dreamforce 2022

Join him as he discusses a structured and teachable approach for communicating data insights through a combination of The Five Principles of Data-Driven Design.

August 23, 2022 | Article

CRM Analytics: End-to-End Solution

CRM Analytics is a powerful, three-part solution consisting of data management, data visualization, and predictive analytics.

August 23, 2022 | Article

Datorama Custom Classifications

Custom Classifications are overarching, cross-channel entities available across all data models in Marketing Cloud Intelligence (MCI), formerly known as Datorama. It allows you to blend dif...

August 15, 2022 | Article

Datorama Reports for Marketing Cloud

Datorama Reports for Marketing Cloud allow you to dig deeper into your data with predefined dashboards, pivot tables, and scheduled reports.

August 12, 2022 | Article

Custom Tableau Dashboard: How to Build a Data UX Dashboard

Research indicates that businesses face issues with user adoption with today's BI platforms. One way to solve this is to have intuitive, storytelling Tableau dashboards.

August 02, 2022 | Article

New App Launch: Dynamic Sunburst Chart on Tableau Exchange

Tableau App: Dynamic Sunburst Charts visualize hierarchical data and provide quick summaries for quick insight viewing.

August 02, 2022 | Article

Mastering Datorama Episode 2: Blending Data Sets

With data coming from so many sources, you need a way to blend it together and get the complete picture of your marketing activity.

July 29, 2022 | Article

Datorama Dashboards - 4 Tips for Avoiding Dashboard Lag

Speed is the key. Unfortunately, a common problem that data analysts face is slow, lagging dashboards. As your stakeholders wait for charts and widgets to load their impatience grows.

July 20, 2022 | Press & Media

Decision Foundry Accelerates Growth with Opening of New Office in Toronto

The new office expansion allows DF to better service its growing Salesforce integrations and managed service offerings in North America

July 20, 2022 | Article

The Data Model - The Intelligence Behind Datorama

What makes Datorama, now known as Marketing Cloud Intelligence, such a smart, flexible SaaS marketing data platform? Its data model.

July 14, 2022 | Press & Media

Decision Foundry Certified as Salesforce Managed Service Provider Partner

Decision Foundry announced today that it has been officially accepted into the Salesforce Managed Service Provider (MSP) Partner Program. This select program is for technically pioneering f...

July 11, 2022 | Article

Media Cost Center Datorama: Linking Media Plan Data with Delivery

Media Cost Center uses your Media Plan details to calculate the final costs for the delivered inventory from DSPs and Ad Servers.

July 06, 2022 | Article

Mastering Datorama Episode 1: Data Onboarding

Learning Datorama. The first step to quality solution building is sound data ingestion and onboarding. Missing this critical development phase can prove very costly.

June 30, 2022 | Article

Datorama Reporting Tips: Empty Parent Hack in Parent-Child Connections

The Parent-Child Connection is a nifty feature in Datorama to normalize data from two or more data streams that share a common entity key.

June 28, 2022 | Article

Datorama Visualization Tricks: Measure Planned Versus Actuals with Pacing Charts

Datorama's Pacing Charts are a great way to track how much a client’s planned spend tracks to the actuals. In this article, we explain how to effectively implement these widgets and customi...

June 24, 2022 | Article

Datorama, Tableau, and CRM Analytics: Which is Right for You?

What are the strengths, weakness, and differences between Datorama (now known as Marketing Cloud Intelligence), Tableau, and CRM Analytics?

June 22, 2022 | Article

Datorama Salesforce: Custom Date Interactive Filters and Time-Comparison Bar Widgets

In Datorama, a time comparison widget shows the previous value and percentage growth or decline in a specified KPI.

June 17, 2022 | Article

Datorama Reporting: Using Drill Downs and Data Exploration

With drill downs, users can instantly visualize granular levels of data within a widget and without moving into a different page or section.

June 08, 2022 | Article

Datorama Data Lakes: Flexible Granularity at Scale

With the release of Datorama's newest feature, Data Lakes, users can easily onboard billions of data rows to the platform.

June 08, 2022 | Article

Datorama: Blending Data with the Harmonization Center

The Datorama Harmonization Center allows users to blend, enrich, and validate their data across different channels — all in one place.

May 17, 2022 | Article

Certified Datorama Managed Services

As your business grows and your understanding of your data increases you may require more out of your Marketing Cloud Intelligence (formerly Datorama) platform.

May 15, 2022 | Article

Adverity vs Datorama: Which is Right for You?

Adverity vs Datorama? To help, we built this side-by-side comparison of Marketing Cloud Intelligence (formerly Datorama) versus Adverity. We assess the different aspects of these offerings ...

May 13, 2022 | Article

Why Dashboards Fail: The Missing Marketing Imperative

Until primary metrics are understood, tracked, socialized, and improved, marketers will never achieve data empathy and clients will fail to adopt the data products we've created for them.

May 06, 2022 | Article

Datorama Webinar: Designing with Data

In this webinar, we explain how Datorama users can manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences.

May 03, 2022 | Article

Signature Datorama Dashboards and Visualizations

At Decision Foundry, we add your branding style and approved imagery to create an inspiring and relatable visualization.

May 03, 2022 | Article

Datorama Data Canvas: Building Custom Dashboards

The purpose of this aticle is to outline the process, tools and systems we’ve defined to create modern data products and applications within Datorama.

April 22, 2022 | Article

Datorama Implementation Audit: Fine-tune Your Implementation

You’ve made a smart investment in Datorama, now known as Marketing Cloud Intelligence. Whether you’ve been using the platform and connecting data sources for six months or six years, there ...

April 20, 2022 | Press & Media

Decision Foundry Launches First Salesforce Marketplace App

The app, called Benchmarking Power, gives marketers the ability to dynamically calculate benchmarks against KPIs.

April 14, 2022 | Case Study

Automotive Marketing Intelligence with Datorama

Another outstanding Automotive Datorama dashboard example. Decision Foundry brought its full suite of visual effects to deliver a stunning, branded mobile and desktop data experience.

April 05, 2022 | Press & Media

Decision Foundry Officially Launches

Decision Foundry provides expanded Salesforce Marketing Cloud implementation services including Analytics Cloud, Customer Data Platform, and Datorama

March 24, 2022 | Article

Datorama Implementation: Build Confidently with Datorama

If you have recently acquired a license, but are relatively unfamiliar with Datorama, many first adopters consider our Quick Start implementation services.

March 24, 2022 | Case Study

Precision Performance Management With Datorama

This Media Agency implementation integrated numerous disparate data sources and streams to collate the right information and present a harmonized source through a customized, signature dash...

January 31, 2022 | Case Study

Crypto Payment Provider Elevates People-based Analytics with Datorama

A cloud wallet solution and payment gateway provide, that supports millions of users and merchants in 200+ countries, leveraged Datorama to unify its customer analytics.

January 24, 2022 | Article

How PepsiCo Creates Snackable Insights to Optimize Marketing Outcomes

In this Datorama Webinar, you’ll find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its ...

January 23, 2022 | Press & Media

Nabler Announces Decision Foundry

Decision Foundry will focus on providing expanded Marketing Cloud implementation services including Analytics Cloud, CDP, and Datorama.

January 09, 2022 | Article

Datorama Limitless Conference: Agile Marketing Intelligence

Datorama Limitless is the Datorama event to meet some of the most innovative, data-driven trailblazers from around the globe including London, New York, Tokyo, and Sydney.

November 24, 2021 | Article

Tableau KPI Dashboard: Track Metrics with the Right KPIs

Tableau is one of the powerful and fastest growing data visualization tools used in the BI industry. With the advance intelligence features, it creates data than can be easily interpretated...

November 09, 2021 | Article

The Modern Agency: A Datorama Webinar

Consumer privacy concerns and data protection laws have the marketing industry facing imminent, immense change. While the digital-first customer focus remains, legislation and the AdTech in...

November 02, 2021 | Article

Certified Datorama Implementation Support

Datorama provides exceptional data management capabilities for marketers looking to implement, onboard, visualize, and manage their data. Decision Foundry provides tier-one implementation s...

September 28, 2021 | Article

Datorama Pricing Guide and Purchase Consideration Checklist

Datorama is a marketing data platform with exceptional data management capabilities that can fit any sized organization or industry. Affordably priced, flexible and scalable. Here's a guide...

September 21, 2021 | Article

Navigation Features in Tableau Desktop

The Tableau Navigation features offer users the ability to seamlessly move from one dashboard to another dashboard, sheet, or story — all within one workbook. In this article, we will show ...

September 14, 2021 | Article

Design Better Dashboard Layouts with Tableau

Tableau is a data visualization platform that focuses on Business Intelligence (BI), the analysis of business information.

September 13, 2021 | Article

Datorama Data Connectors: Connect, Integrate, and Unify Your Data

Marketing data is continuously changing with emerging channels, partners and technologies. Every marketer’s mandate is to measure the success of their campaigns against measured KPIs, spend...

September 01, 2021 | Article

Tableau Data Source Connections: Eight Ways to Bring Your Data to Tableau

Thanks to its interactivity and ease of dashboard building, Tableau has become one of the leading business intelligence and data exploration tools on the market.

August 12, 2021 | Case Study

PepsiCo Datorama Case Study: Custom, Augmented Media Insights

Using a custom-built Insights Engine, we reimagined PepsiCo's franchise- and brand-level media performance data in Datorama. Check out the animated case study.

August 05, 2021 | Case Study

Datorama Dashboards: Building a Better Data Foundation

A B2B Datorama Dashboard example highlighting the use of a B2C Case Study using Salesforce Marketing Cloud, Search, Social, and Sales data created by Decision Foundry.

August 04, 2021 | Article

Datorama Dashboards: Marketing Intelligence Powered by AI

Today, marketers are advanced and technical matchmakers, connecting target consumers with products and solutions that best meet their needs. Marketers must coordinate consumer segments with...

August 03, 2021 | Article

Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster

As a leading marketing intelligence platform leader, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry's most extensive librar...

August 02, 2021 | Article

Datorama Total Connect: The Perfect Tool for Managing Imperfect Data

Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates and analyze data from third-party data platforms, such as Facebook, Marketing Clou...

August 02, 2021 | Article

Datorama Harmonization: Code-less, Unified Campaign Reporting

A few years ago, Datorama announced two game changing features to help marketers bring data preparation, analysis, and visualization, to the next level.

July 30, 2021 | Article

Tableau Hacks: Plot Different Date Ranges on The Same Axis

Tableau is a powerful platform. But, have you wanted to search for a specific date range but didn’t know where to start?

July 03, 2021 | Case Study

Gaming Case Study: Gaming Meets Marketing Intelligence

Read the case study about how Datorama dashboards came help gaming and entertainment clients.

June 23, 2021 | Case Study

Datorama Dashboard: Pharma Co Visualizes Critical Prescribing Behavior

The client selected Decision Foundry to help integrate and visualize cross channel marketing performance across its core products and business units

June 22, 2021 | Article

Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce

Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data -- ...

May 31, 2021 | Article

Salesforce Selects Four Marketing Champions from Nabler, now Decision Foundry

On May 27, Salesforce announced their long-awaited picks for the 2021 Salesforce Marketing Champions. Nabler, now Decision Foundry, an AMER- and APAC-certified Datorama Salesforce partner, ...

May 11, 2021 | Case Study

Do-It-All Mobile Device Maker Choose Datorama

A Datorama case study for mobile device provider created by Decision Foundry, a certified Datorama integration partner.

April 06, 2021 | Article

Decision Foundry Featured by Datorama in AI & Technology Magazines

Since 2014, Decision Foundry, in partnership with Datorama, has been building automated global reporting platforms for the largest media holding companies in the world.

March 31, 2021 | Article

Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges

Decision Foundry is typically hired to solve edge use cases for advertisers and agencies, but we have a particular affinity for Publishers.

March 07, 2021 | Article

Salesforce's Platform for the Analytical Marketer

What is Datorama? A Salesforce-owned data platform targeting the Analytical Marketer. Often used to house, onboard, visualize and act on performance marketing data. It is easy enough for no...

March 01, 2021 | Article

Becoming A Certified Datorama Partner

Becoming a Datorama Certified Partner: Partnering with Datorama provides a wealth of opportunities to grow your business and develop your expertise within Salesforce's data ecosystem.

October 08, 2020 | Article

Tableau Conference 2020: Changes That Will Matter to Tableau's End-user

The Tableau Conference has gone 100% virtual and 100% free this year. 7 October 2020, was the first day of the Conference.

September 30, 2020 | Article

Datorama Webinar on Data Storytelling

Ross Jenkins, Decision Foundry US CEO, and 2021 Salesforce Marketing Champion was invited to speak at a Datorama webinar (sponsored by Salesforce) on the topic of Data Designing using Dator...

June 06, 2020 | Article

10 Real-world Examples of BI tools In Action

Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data, Business Intelligence (BI) opens up a world of opportunities.

May 17, 2020 | Article

How to Capitalize On Customer Reviews

In the customer-centric world, cultivating a steady stream of positive customer reviews is a safe way to set your business apart from competitors.

May 17, 2020 | Article

BI Trends That CMOs Are Following In 2020

In 2013 award-winning marketing guru Dan Zarrella, who is also a multiple-author and inventor of revolutionary online apps, told Forbes ‘it’s a scary thing’ how many marketers don’t use dat...

May 17, 2020 | Article

AI in BI: The Next Frontier in the Field of Augmented Analytics

There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unclear is specifically how that data is being retrieved, analyze...

May 17, 2020 | Article

Klipfolio vs Tableau: Which data visualization tool is right for you?

Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a meaningful way to get deeper insights. An expressive visualiz...

May 14, 2020 | Article

Digging into Tweets: Mining Twitter Comments and Gauging Influence

There has emerged a trend where the two giants of the social media sphere have been typecast (at least in the mind) into different silos.

May 12, 2020 | Article

Tableau Prep: A New Era

Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in Tableau visualization.

May 05, 2020 | Article

Datorama: Create Custom Visuals Using Rich Text

The Rich Text or custom widget comes with an interesting list of ‘out of the box’ features. It makes your dashboard dashboards more interactive and AI driven, enabling you to explore many p...

May 04, 2020 | Article

Building Better Dashboards in Datorama

Organizing exhaustive marketing data from disparate sources into a centralized view has posed a serious operational problem for marketers everywhere.

May 01, 2020 | Article

Datorama for Agencies: Solving Media Analytics and Automated Reporting

Clients approach media agencies for expertise in media strategy, execution and their ability to produce media analytics and media planning insights.

April 29, 2020 | Article

Creating An Interactive Datorama Dashboard

Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services you offer create awareness and consideration.

April 28, 2020 | Article

AI-Powered Dashboards Track and Optimize Marketing Campaigns

The dashboard is nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industry observer said, “Using a dashboard is like viewing your busines...

April 26, 2020 | Article

Tableau: How to Create Crosstab Database Union

You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep.

April 25, 2020 | Article

Media Cost Center Datorama: Optimize Marketing Media

Datorama's Media Transparency Center, formerly called Media Cost Center tracks expenses, puts total costs in your control, and contributes to your company’s profitability.

April 22, 2020 | Article

Datorama And Data Harmonization

Datorama data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your customers and campaigns.

April 20, 2020 | Article

Datorama: Omni-Channel Marketing Integration

Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different campaigns that show you what’s working for you and what’s not.

April 01, 2020 | Article

Business Intelligence is Evolving, Are You Ready?

Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the best business decisions.

March 29, 2020 | Article

Does Your Data Analytics Need Advanced Dashboards?

Make more sense of the incredible amount of data your organisation generates through visually appealing advanced dashboards for insightful business analytics.

March 25, 2020 | Article

Tableau: Extend Functional Possibilities with Dashboard Extensions

Dashboard extensions help you understand the sweet and sour spots of your dashboard, enabling data interaction and integration with related applications directly in Tableau.

March 24, 2020 | Article

Tableau: Prepare Data Analysis with Tableau Prep

Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Prep.

March 14, 2020 | Article

Tableau: Data Visualization Made Easy

Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions.

March 12, 2020 | Article

Essential BI Truths from Coaches and Experts

Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and give you a winning edge over your competition.

March 10, 2020 | Article

Alteryx Analytics for Big Data

Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers.

March 08, 2020 | Article

How to Create a Standard Alteryx Macro

Macro is a collection of tools that are grouped together as a single tool and that can be used as an input tool or data preparation tool in a workflow. Any workflow can be turned into macro...

July 25, 2016 | Article

5 Practical Applications of Text Mining for eCommerce

Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now con...

February 18, 2016 | Article

Text Mining: Unravel the Potential of Business Data

Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured and semi-structured data sets that are getting generated at the ...

January 20, 2016 | Article

10 Benefits of Visitor Behavior Analysis for SaaS Companies

There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.

December 21, 2015 | Article

Customer Sentiment Analysis: A Crucial Need in eCommerce Data Initiatives

Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.