May 17, 2022 | Article
Marketing Cloud Intelligence Managed Services
As your business grows and your understanding of your data increases you may require more out of your Marketing Cloud Intelligence (formerly Datorama) platform.
May 15, 2022 | Article
Adverity vs Datorama: Which is Right for You?
Adverity vs Datorama? To help, we built this side-by-side comparison of Marketing Cloud Intelligence (formerly Datorama) versus Adverity. We assess the different aspects of these offerings includin...
May 13, 2022 | Article
Data Empathy: The Marketing Dashboard Imperative
Until primary metrics are understood, tracked, socialized, and improved, marketers will not achieve data empathy.
May 06, 2022 | Article
Datorama Webinar: Designing with Data
With Datorama, users can manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences unlike any other.
May 03, 2022 | Article
Signature Visualizations from Decision Foundry
At Decision Foundry, we add your branding style and approved imagery to create an inspiring and relatable visualization.
Datorama Data Canvas: Building Custom Datorama Dashboards
The purpose of this document is to outline the process and systems we’ve defined to create a modern data product or application within Datorama.
April 22, 2022 | Article
Datorama Implementation Audit: Fine-tune Your Implementation
You’ve made a smart investment in Datorama, now known as Marketing Cloud Intelligence. Whether you’ve been using the platform and connecting data sources for six months or six years, there is alway...
April 20, 2022 | Press & Media
Decision Foundry Launches First Salesforce Marketplace App
The app, called Benchmarking Power, gives marketers the ability to dynamically calculate benchmarks against KPIs.
April 14, 2022 | Case Study
Automotive Marketing Intelligence with Datorama
Another outstanding Automotive Datorama dashboard example. Decision Foundry brought its full suite of visual effects to deliver a stunning, branded mobile and desktop data experience.
April 05, 2022 | Press & Media
Decision Foundry Officially Launches
Decision Foundry provides expanded Salesforce Marketing Cloud implementation services including Analytics Cloud, Customer Data Platform, and Datorama
March 24, 2022 | Article
Datorama Implementation: Getting Started with Datorama
If you have recently acquired a license, but are relatively unfamiliar with Datorama, many first adopters consider our Quick Start implementation services.
March 24, 2022 | Case Study
Precision Performance Management With Datorama
This Media Agency implementation integrated numerous disparate data sources and streams to collate the right information and present a harmonized source through a customized, signature dashboard.
January 31, 2022 | Case Study
Crypto Payment Provider Elevates People-based Analytics with Datorama
A cloud wallet solution and payment gateway provide, that supports millions of users and merchants in 200+ countries, leveraged Datorama to unify its customer analytics.
January 24, 2022 | Article
How PepsiCo Creates Snackable Insights to Optimize Marketing Outcomes
In this Datorama Webinar, you’ll find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels...
January 23, 2022 | Press & Media
Nabler Announces Decision Foundry
Decision Foundry will focus on providing expanded Marketing Cloud implementation services including Analytics Cloud, CDP, and Datorama.
January 09, 2022 | Article
Datorama Limitless Conference: Agile Marketing Intelligence
Datorama Limitless is the Datorama event to meet some of the most innovative, data-driven trailblazers from around the globe including London, New York, Tokyo, and Sydney.
November 24, 2021 | Article
Tableau KPI Dashboard: Track Metrics with the Right KPIs
Tableau is one of the powerful and fastest growing data visualization tools used in the BI industry. With the advance intelligence features, it creates data than can be easily interpretated by prof...
November 09, 2021 | Article
The Modern Agency: A Datorama Webinar
Consumer privacy concerns and data protection laws have the marketing industry facing imminent, immense change. While the digital-first customer focus remains, legislation and the AdTech industry s...
November 02, 2021 | Article
Datorama Implementation Support
Datorama provides exceptional data management capabilities for marketers looking to implement, onboard, visualize, and manage their data.
September 28, 2021 | Article
Datorama Cost: A Pricing Guide to Purchasing Datorama
Datorama is a Marketing Intelligence technology with exceptional data management capabilities that can fit any sized organization or industry. Affordably priced, flexible and scalable. Here's a gui...
September 21, 2021 | Article
Navigation Features in Tableau Desktop
The Tableau Navigation features offer users the ability to seamlessly move from one dashboard to another dashboard, sheet, or story — all within one workbook. In this article, we will show you thre...
September 14, 2021 | Article
Design Better Dashboards Layouts with Tableau
Tableau is a data visualization platform that focuses on Business Intelligence (BI), the analysis of business information.
September 13, 2021 | Article
Datorama Connectors: Connect, Collect, and Unify Your Data Sources
Marketing data is continuously changing with emerging channels, partners and technologies. Every marketer’s mandate is to measure the success of their campaigns against measured KPIs, spend and def...
September 01, 2021 | Article
Tableau Data Source Connections: Eight Ways to Bring Your Data to Tableau
Thanks to its interactivity and ease of dashboard building, Tableau has become one of the leading business intelligence and data exploration tools on the market.
August 12, 2021 | Case Study
PepsiCo Datorama Case Study: Custom, Augmented Media Insights
Using a custom-built Insights Engine, we reimagined PepsiCo's franchise- and brand-level media performance data in Datorama. Check out the animated case study.
August 05, 2021 | Case Study
Datorama Dashboards: Building a Better Data Foundation
A B2B Datorama Dashboard example highlighting the use of a B2C Case Study using Salesforce Marketing Cloud, Search, Social, and Sales data created by Decision Foundry.
August 04, 2021 | Article
Datorama Dashboards: Marketing Intelligence Powered by AI
Today, marketers are advanced and technical matchmakers, connecting target consumers with products and solutions that best meet their needs. Marketers must coordinate consumer segments with the con...
August 03, 2021 | Article
Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster
As a leading marketing intelligence platform leader, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry's most extensive library of mar...
August 02, 2021 | Article
Datorama Total Connect: The Perfect Tool for Managing Imperfect Data
Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates and analyze data from third-party data platforms, such as Facebook, Marketing Cloud, AdWor...
Datorama Harmonization: Code-less, Unified Campaign Reporting
A few years ago, Datorama announced two game changing features to help marketers bring data preparation, analysis, and visualization, to the next level.
July 30, 2021 | Article
Tableau Hacks: Plot Different Date Ranges on The Same Axis
Tableau is a powerful platform. But, have you wanted to search for a specific date range but didn’t know where to start?
July 03, 2021 | Case Study
Gaming Case Study: Meets Marketing Intelligence
Read the case study about how Datorama dashboards came help gaming and entertainment clients.
June 23, 2021 | Case Study
Datorama Dashboard: Pharma Co Visualizes Critical Prescribing Behavior
The client selected Decision Foundry to help integrate and visualize cross channel marketing performance across its core products and business units
June 22, 2021 | Article
Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce
Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data -- this is ...
May 31, 2021 | Article
Salesforce Selects Four Marketing Champions from Nabler
On May 27, Salesforce announced their long-awaited picks for the 2021 Salesforce Marketing Champions. Nabler, an AMER- and APAC-certified Datorama Salesforce partner, had four team members selected...
May 11, 2021 | Case Study
Do-It-All Mobile Device Maker Choose Datorama
A Datorama case study for mobile device provider created by Decision Foundry, a certified Datorama integration partner.
April 06, 2021 | Article
Nabler Featured by Datorama in AI & Technology Magazines
Since 2014, Nabler, in partnership with Datorama, has been building automated global reporting platforms for the largest media holding companies in the world.
March 31, 2021 | Article
Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges
Decision Foundry is typically hired to solve edge use cases for advertisers and agencies, but we have a particular affinity for Publishers.
March 07, 2021 | Article
What Is Datorama?
Datorama Salesforce is a data platform used to onboard and visualize marketing data. It is easy enough for non-analysts to use, but powerful and familiar enough to aid Business Analysts and Data Sc...
March 01, 2021 | Article
Decision Foundry: A Datorama Salesforce Certified Partner
Partnering with Datorama provides a wealth of opportunities to grow your business and develop your expertise within Salesforce's data ecosystem.
October 08, 2020 | Article
Tableau Conference 2020: Changes That Will Matter to Tableau's End-user
The Tableau Conference has gone 100% virtual and 100% free this year. 7 October 2020, was the first day of the Conference.
September 30, 2020 | Article
Datorama Webinar on Data Storytelling
Ross Jenkins, Decision Foundry US CEO, and 2021 Salesforce Marketing Champion was invited to speak at a Datorama webinar (sponsored by Salesforce) on the topic of Data Designing using Datorama.
June 06, 2020 | Article
10 Real-world Examples of BI tools In Action
Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data, Business Intelligence (BI) opens up a world of opportunities.
May 17, 2020 | Article
How to Capitalize On Customer Reviews
In the customer-centric world, cultivating a steady stream of positive customer reviews is a safe way to set your business apart from competitors.
BI Trends That CMOs Are Following In 2020
In 2013 award-winning marketing guru Dan Zarrella, who is also a multiple-author and inventor of revolutionary online apps, told Forbes ‘it’s a scary thing’ how many marketers don’t use data analyt...
AI in BI: The Next Frontier in the Field of Augmented Analytics
There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unclear is specifically how that data is being retrieved, analyzed and ul...
Klipfolio vs Tableau- Which data visualization tool is right for you?
Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a meaningful way to get deeper insights. An expressive visualization ca...
May 14, 2020 | Article
Digging into Tweets: Mining Twitter Comments and Gauging Influence
There has emerged a trend where the two giants of the social media sphere have been typecast (at least in the mind) into different silos.
May 12, 2020 | Article
Tableau Prep: A New Era
Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in Tableau visualization.
May 05, 2020 | Article
Datorama: Create Custom Visuals Using Rich Text
The Rich Text or custom widget comes with an interesting list of ‘out of the box’ features. It makes your dashboard dashboards more interactive and AI driven, enabling you to explore many possibili...
May 04, 2020 | Article
Building Better Dashboards in Datorama
Organizing exhaustive marketing data from disparate sources into a centralized view has posed a serious operational problem for marketers everywhere.
May 01, 2020 | Article
Datorama for Media Agencies: Solving Media Analytics and Automated Reporting
Clients approach media agencies for expertise in media strategy, execution and their ability to produce media analytics and media planning insights.
April 29, 2020 | Article
Creating Interactive Marketing Dashboards
Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services you offer create awareness and consideration.
April 28, 2020 | Article
AI-Powered Dashboards Track and Optimize Marketing Campaigns
The dashboard is nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industry observer said, “Using a dashboard is like viewing your business throug...
April 26, 2020 | Article
Tableau: How to Create Crosstab Database Union
You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep.
April 25, 2020 | Article
Media Cost Center Datorama: Optimize Marketing Media
Datorama's Media Transparency Center, formerly called Media Cost Center tracks expenses, puts total costs in your control, and contributes to your company’s profitability.
April 22, 2020 | Article
Datorama And Data Harmonization
Datorama data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your customers and campaigns.
April 20, 2020 | Article
Datorama: Omni-Channel Marketing Integration
Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different campaigns that show you what’s working for you and what’s not.
April 01, 2020 | Article
Business Intelligence is Evolving, Are You Ready?
Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the best business decisions.
March 29, 2020 | Article
Does Your Data Analytics Need Advanced Dashboards?
Make more sense of the incredible amount of data your organisation generates through visually appealing advanced dashboards for insightful business analytics.
March 25, 2020 | Article
Tableau: Extend Functional Possibilities with Dashboard Extensions
Dashboard extensions help you understand the sweet and sour spots of your dashboard, enabling data interaction and integration with related applications directly in Tableau.
March 24, 2020 | Article
Tableau: Prepare Data Analysis with Tableau Prep
Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Prep.
March 14, 2020 | Article
Tableau: Data Visualization Made Easy
Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions.
March 12, 2020 | Article
Essential BI Truths from Coaches and Experts
Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and give you a winning edge over your competition.
March 10, 2020 | Article
Alteryx Analytics for Big Data
Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers.
March 08, 2020 | Article
How to Create a Standard Alteryx Macro
Macro is a collection of tools that are grouped together as a single tool and that can be used as an input tool or data preparation tool in a workflow. Any workflow can be turned into macro just by...
July 25, 2016 | Article
5 Practical Applications of Text Mining for eCommerce
Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gigantic troves of information lying at your disposal is now considered ...
February 18, 2016 | Article
Text Mining: Unravel the Potential of Business Data
Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured and semi-structured data sets that are getting generated at the speed of...
January 20, 2016 | Article
10 Benefits of Visitor Behavior Analysis for SaaS Companies
There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well, nothing much to write about this lonely and caped segment.
December 21, 2015 | Article
Customer Sentiment Analysis: A Crucial Need in eCommerce Data Initiatives
Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.
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