RESOURCES / Webinars

The Modern Agency:
A Datorama Webinar

November 09, 2021

Consumer privacy concerns and data protection laws have the marketing industry facing imminent, immense change. While the digital-first customer focus remains, legislation and the AdTech industry shifts will force an evolution in the agency service model. Meaningful customer experiences are imperative for the modern agency, and it is up to the marketer to craft those those.

Decision Foundry SVP, Larry Cohen, and Johanna Holmberg and Nathan Barling, from Datorama, a Salesforce Company, focused on the “The Modern Agency.” During the discussion, you’ll learn from the experts about how Datorama, together with Decision Foundry, helps agencies focus on operational excellence and the value of actionable insights for their customers.

On November 18th at 9 a.m. EST, learn how Decision Foundry and Datorama addresses the below challenges and enables change for agencies

  • Cookieless Future: Rapid changes in the agency and Ad Tech industry
  • Operational Excellence: Building an organization maturity path to drive efficiency and growth
  • Marketing Intelligence: New opportunities to monetize Marketing Intelligence
  • Elevate Experience: Differentiation and client perceived value through Elevated Experiences

About Decision Foundry

Decision Foundry is a Salesforce, independent software vendor, managed services provider, and a certified award-winning Salesforce Marketing Cloud integration partner. Decision Foundry closes the gap between data accessibility, platform adoption and business impact. Our consulting services include the integration of Data Cloud, Account, Engagement, Personalization, Tableau, and Intelligence.




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