Consumer privacy concerns and data protection laws have the marketing industry facing imminent, immense change. While the digital-first customer focus remains, legislation and the AdTech industry shifts will force an evolution in the agency service model. Meaningful customer experiences are imperative for the modern agency, and it is up to the marketer to craft those those.
Decision Foundry SVP, Larry Cohen, and Johanna Holmberg and Max Knutsson, from Datorama, a Salesforce Company, focused on the “The Modern Agency.” During the discussion, you’ll learn from the experts about how Datorama, together with Decision Foundry, helps agencies focus on operational excellence and the value of actionable insights for their customers.
On November 18th at 9 a.m. EST, learn how Decision Foundry and Datorama addresses the below challenges and enables change for agencies
- Cookieless Future: Rapid changes in the agency and Ad Tech industry
- Operational Excellence: Building an organization maturity path to drive efficiency and growth
- Marketing Intelligence: New opportunities to monetize Marketing Intelligence
- Elevate Experience: Differentiation and client perceived value through Elevated Experiences
About Decision Foundry
Decision Foundry is a top-tier Salesforce integration partner supporting Datorama, CDP, Tableau, Tableau CRM, and Marketing Cloud, proper. Our global team includes some of the industry’s leading practitioners in data analytics and visual communication. As Salesforce consultants, we help make sense of your data by connecting scattered data points while blending and visualizing performance marketing data. We organize marketing data across our clients’ entire tech stack — from delivery to IO management to billing and reconciliation to automated insights and sales lift.