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Services
Data, Salesforce, AI, and platform expertise
Salesforce Consulting
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Salesforce Data 360
- Salesforce Service Cloud
- Salesforce Commerce Cloud
- Salesforce Experience Cloud
- Salesforce CRM
- Salesforce CPQ
- Salesforce Loyalty Management
- Salesforce Order Management
- Salesforce Headless 360
- Agentforce
- Agentforce Accelerator
- Agentforce for Sales
- Marketing Cloud Engagement
- Marketing Cloud Account Engagement
- Marketing Cloud Personalization
- World Tour DC
Data Platforms
- Cloud Platforms (Azure, GCP, AWS)
- Snowflake
- Databricks
- Power BI
- Tableau
- Tableau Service
- Tableau Training
- Tableau Dashboard Templates
- Mastering Tableau
- MCI
- Mastering MCI
- Certified MCI Training
- MCI to Tableau Migration
- Alternatives to Salesforce MCI
- MCI Migration Services
- MCI to Supermetrics Migration
- Supermetrics Implementation Services
- MCI to Adverity Migration
- MCI to NinjaCat Migration
- NinjaCat Implementation Services
- MCI to MI Migration
- Datorama Dashboard Templates
- Mastering Datorama
- Certified Datorama Training
- Marketing Intelligence
- Azure Cloud Migration
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About Decision Foundry
Resources
Articles, case studies, webinars, and tools
Case Studies
27 client success stories
- Retail Case Study: Unlocking Customer Value with Analytics
- Marketing Firm Case Study : Salesforce Unified Campaigns
- Industrial Distributor Case Study: MCAE Revenue Engine
- PepsiCo: Custom Augmented Media Insights in Datorama
- Marketing Intelligence in the Music Industry
- Science of Performance Marketing
- Transforming Data Operations for a Pharma Company
- A Multi-Platform Healthcare Case Study
- NBA Franchise: Global Fan Engagement with Marketing Cloud
- Retail Case Study: From Spreadsheets to Tableau Adoption
- Professional Services Case Study: Analytics with MCI
- Media Agency Case Study: Marketing Reporting with MCI
- Designing Data Experiences
- Datorama Dashboard: Pharma Co Visualizes Critical Prescribing Behavior
- Global Entertainment Company Transforms Data into Insights
- Enhancing Customer Insights for a Leading Sports Brand
- Standardizing, Optimizing and Automating Reports
- Driving Results with Data Cloud
- Manufacturing Case Study : Salesforce CPQ & MuleSoft
- Technology Case Study: SFMC and MCI Marketing Engine
- Digital Bank Case Study: 91% Faster Reporting with MCI
- Datorama Dashboards: Building a Better Data Foundation
- Precision Performance Management With Datorama
- Power BI Model for Complete Pipeline Visibility
- Optimizing Snowflake Performance for E-Commerce
- Connected Healthcare Experiences
- Transforming Data Architecture for Enhanced Business Performance
Articles (275)
Every published article on Decision Foundry, organized by topic
Salesforce (103)
- 6 Data Driven Design Principles
- Adverity vs Datorama: Which is Right for You?
- AI-Driven E-Commerce: Enhancing Customer Journeys with Salesforce Commerce Cloud
- AI-Powered Dashboards Track and Optimize Marketing Campaigns
- Becoming A Certified Datorama Partner
- Beginner's Guide to Customer Relationship Management
- Benchmarking Analysis
- Bridging the Gap: Translating Business Needs into Technical Solutions
- Building Better Dashboards in Datorama
- Certified Datorama Implementation Specialist
- Certified Datorama Managed Services
- CMO Use Case: Maximizing Impact with Data Cloud
- Cohort Analysis in Datorama
- Creating An Interactive Datorama Dashboard
- CRM Examples & Solutions: Choosing Your Ideal Platform
- Customer Insights: Salesforce Identity Resolution with Data Cloud
- Data Cloud Crash Course
- Data Productivity with Marketing Cloud Intelligence and Data Cloud
- Datorama (MCI) vs Salesforce Marketing Intelligence (MI)
- Datorama And Data Harmonization
- Datorama Custom Classifications
- Datorama Custom Visuals: Custom Map Visuals
- Datorama Dashboards - 4 Tips for Avoiding Sluggishness and Lag
- Datorama Dashboards: Intelligence Powered by AI
- Datorama Data Canvas: Building Custom Dashboards
- Datorama Data Connectors: Connect, Integrate, and Unify Your Data
- Datorama Data Lakes: Flexible Granularity at Scale
- Datorama for Agencies: Solving Media Analytics and Automated Reporting
- Datorama Harmonization: Code-less, Unified Campaign Reporting
- Datorama Implementation Audit: Fine-tune Your Implementation
- Datorama Implementation: Build Confidently with Datorama
- Datorama Limitless Conference: Agile Marketing Intelligence
- Datorama Pricing Guide and Purchase Consideration Checklist
- Datorama Reporting Tips: Empty Parent Hack in Parent-Child Connections
- Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster
- Datorama Reporting: Using Drill Downs and Data Exploration
- Datorama Reports for Marketing Cloud
- Datorama Salesforce: Custom Date Interactive Filters and Time-Comparison Bar Widgets
- Datorama Total Connect: The Perfect Tool for Managing Imperfect Data
- Datorama Training and Certification Help
- Datorama Versus Supermetrics
- Datorama Visualization Tricks: Measure Planned Versus Actuals with Pacing Charts
- Datorama Webinar on Data Storytelling
- Datorama Webinar: Datorama Harmonization Center
- Datorama Webinar: Designing with Data in Datorama
- Datorama Webinar: What is Datorama?
- Datorama: Blending Data with the Harmonization Center
- Datorama: Create Custom Visuals Using Rich Text
- Datorama: Omni-Channel Marketing Integration
- Datorama: Salesforce's Platform for the Analytical Marketer
- Decision Foundry Featured by Datorama in AI & Technology Magazines
- Designing a CRM Experience That Works
- Exploring CRM Software Features & Benefits
- Find & Replace entities in MCI: An often-overlooked time saving feature!
- Getting Datorama Security Right with Single Sign-On
- How Marketing Cloud Intelligence Solves Data Chaos: The Marketer’s Decision Engine
- How Salesforce Is Becoming an Autonomous Revenue Engine
- How Salesforce Loyalty Management and Commerce Cloud Work Together with AI
- How to Connect Datorama & Tableau
- How to Get Leadership Alignment on Salesforce Data Cloud
- How To Transfer Datorama Templates Between Accounts
- Marketing Cloud Intelligence Dashboard Best Practices
- Marketing Cloud Intelligence For Agencies and Advertisers
- Marketing Cloud Intelligence for Smarter Campaigns and Better Data Management
- Marketing Cloud Intelligence Help Because Data Drama Isn’t a Strategy
- Marketing Cloud Intelligence Help for Beginners
- Marketing Cloud Next vs. Marketing Cloud Engagement: Choosing the Right Platform for Your Business
- Marketing Intelligence Showdown: Salesforce MI vs Marketing Cloud Intelligence (MCI)
- Mastering Datorama Episode 1: Data Onboarding
- Mastering Datorama Episode 2: Blending Data Sets
- Mastering Datorama Episode 3: Custom Classifications
- Mastering Datorama Episode 4: Data Visualization
- Mastering Datorama Episode 7: Media Transparency Center
- Media Cost Center Datorama: Linking Media Plan Data with Delivery
- Media Cost Center Datorama: Optimize Marketing Media
- MuleSoft: An Enterprise Integration Platform
- Out-Perform Your Competition with High-Performance Marketing Teams
- Realizing the Full Advantage of Your CRM for Business Success
- Salesforce Data Cloud - The Transit Hub for Your Data
- Salesforce Data Cloud: Your Data Brewery
- Salesforce Datorama Makes Sense of Complex Data
- Salesforce Marketing Intelligence: A Guide to Agentic Marketing Analytics
- Salesforce Selects Four Marketing Champions from Nabler, now Decision Foundry
- Salesforce Service Cloud - A Detailed Overview
- Signature Datorama Dashboards and Visualizations
- Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce
- SOQL connector to pull data from Salesforce database into Datorama
- Spend Your Budget on Marketing Cloud
- Strategic Evolutions: Moving Beyond Datorama
- The Data Model - The Intelligence Behind Datorama
- The Marketing Cloud Intelligence Starter Kit: For Marketing Leaders Who Are Done Guessing
- The Role of CRM Activities in Customer Relationship Building
- The True Customer: Beyond Labels to Lasting Connections
- To Pardot or To Marketing Cloud, that is the Question?
- Unlocking the CRM Process: Your Complete Overview
- Unlocking the Future of Insights with Salesforce Marketing Cloud Intelligence
- Unmasking Hidden Data Flaws
- Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges
- Using Vlookup to avoid having redundant data in Datorama
- What Can Salesforce Marketing Cloud (SFMC) Do for You?
- What Does Datorama Do?
- Why Dashboards Fail: The Missing Marketing Imperative
- Why Salesforce Marketing Intelligence Matters More Than Ever
Ai Services (1)
BI Consulting (21)
- 10 Benefits of Visitor Behavior Analysis for SaaS Companies
- 10 Real-world Examples of BI tools In Action
- 5 Practical Applications of Text Mining for eCommerce
- Advancing Your BI Strategy through Performance Benchmarks
- AI in BI: The Next Frontier in the Field of Augmented Analytics
- Alteryx Analytics for Big Data
- BI Trends That CMOs Are Following In 2020
- Business Intelligence is Evolving, Are You Ready?
- Customer Sentiment Analysis: A Crucial Need in eCommerce Data Initiatives
- Data warehousing, data preparation and collaboration using Snowflake, DBT and GIT
- Digging into Tweets: Mining Twitter Comments and Gauging Influence
- Does Your Data Analytics Need Advanced Dashboards?
- Essential BI Truths from Coaches and Experts
- How Decision Foundry Uses Wireframes to Deliver Better Data Experiences
- How to Capitalize On Customer Reviews
- How to Create a Standard Alteryx Macro
- Text Mining: Unravel the Potential of Business Data
- The Evolution of Business Intelligence with Big Data
- The Transformative Potential of Generative AI in Business Intelligence
- Top Business Intelligence Trends - Key Insights
- What You Need to Know About BI Solutions
Customer Service (6)
Marketing Data (15)
- Account-Based Marketing Essentials
- CDP Breakdown: Navigating the World of Customer Data
- Dive into Salesforce Marketing Cloud
- Everything You Need to Know about B2B Marketing
- Marketing Analytics Tools: Essential Platforms and Strategies
- Marketing Dashboard Mastery: Examples & Expert Tips
- Marketing Data Essentials for Growth
- Marketing ROI Strategies for Success
- Measuring What Matters: A Guide to Advertising Analytics
- New to Marketing Cloud? Here's What You Need to Know
- Overcoming Marketing Analytics Challenges
- The New Era of Analytics: Decision Foundry's Memosight GA Agent
- The Transition of Marketing Analytics in 2026
- Understanding Marketing KPIs - An Extensive Compilation
- Unveiling Email Metrics: A Guide to Tracking Success
Tableau (43)
- Bring Your A Game: Tableau Implementation For Your Business
- Conquer Data Angst, Boost Ad ROI with Omni-channel Attribution
- CRM Analytics Snapshotting: Find Trends and Patterns in your Data
- CRM Analytics: End-to-End Solution
- Custom Tableau Dashboard: How to Build a Data UX Dashboard
- Data Guide
- Data Meets App Design: The New Frontier of Tableau Dashboards
- Datorama, Tableau, and CRM Analytics: Which is Right for You?
- Design Better Dashboard Layouts with Tableau
- Dynamic Zone Visibility In Tableau
- Enhancing Tableau Dashboards with Embedded Music and Video Links
- Enhancing User Experience in Tableau: Streamlined Data Download with App-Like Features
- Expert Insights: What Is Tableau Data Management?
- Harnessing the Potential of Tableau Dashboard Design
- Klipfolio vs Tableau: Which data visualization tool is right for you?
- Mastering Data Analysis Techniques with Tableau
- Navigation Features in Tableau Desktop
- New App Launch: Dynamic Sunburst Chart on Tableau Exchange
- Optimizing Tableau Data Visualization with ETL Processes
- Revolutionizing Data Visualization: Exploring Tableau GPT and Tableau Pulse
- Spend Your Budget on Tableau: A Comprehensive Investment Guide
- Tableau Competitors : Top 5 Analytics & Business Intelligence Platforms
- Tableau Conference 2020: Changes That Will Matter to Tableau's End-user
- Tableau Consulting: Your Tour Guide to Data Excellence
- Tableau Data Source Connections: Eight Ways to Bring Your Data to Tableau
- Tableau Hacks: Plot Different Date Ranges on The Same Axis
- Tableau KPI Dashboard: Track Metrics with the Right KPIs
- Tableau Prep: A New Era
- Tableau Support Services and Solutions
- Tableau Training Essentials: Dominate the BI Landscape
- Tableau Versus Power BI: A Comprehensive Comparison
- Tableau vs. Looker
- Tableau vs. Power BI
- Tableau Webinar Episode 1 - Mastering Tableau: Extensions and Data UX
- Tableau: Data Visualization Made Easy
- Tableau: Extend Functional Possibilities with Dashboard Extensions
- Tableau: How to Create Crosstab Database Union
- Tableau: Prepare Data Analysis with Tableau Prep
- Transform Your Company with Tableau Performance Optimization
- Ultimate BI Rule Book for Improving Data UX & User Adoption
- User Guides for Tableau
- What is Tableau Prep Conductor?
- Why You Need a Business Intelligence QA Framework
BI (9)
- An In-Depth Look at Business Analytics Tools
- Beginner's Guide - Getting Started with Business Analytics
- Business Analytics for Revenue Growth - Proven Strategies to Boost Profits
- Embrace Innovation: Business Intelligence Examples
- Exploring the Power of Business Intelligence Dashboards
- How to Get the Most Out of BI Reporting
- Mastering Power BI for Advanced Data Visualization
- Self-Service BI Tools for Informed Decision Making
- Understanding Business Analytics vs Business Intelligence
Data & Analytics (30)
- 6 Data Governance Tools for Salesforce Users
- 7 Essential Data Governance Best Practices For Salesforce Users
- Avoid These Bad Data Visualization Examples
- Best Data Visualization Tools in 2026
- Cool Data Visualizations: Change Your Data Game
- Crafting a Data Governance Strategy for Salesforce Success
- Crafting an Effective Data Management Policy
- Data Analysis Terms for Beginners
- Data Integration Approaches: Enhancing Workflow Optimization
- Data Integration Providers: A Comprehensive Guide
- Data Integration: Streamline Your Processes Today
- Data Lake vs Data Warehouse: Which is Right for You?
- Data Protection Principles and Practices
- Data Security Management: The Key to Protecting Your Business
- Data Visualization Examples: Inspiring Design Showcase
- Data Visualization Explained: How It Works and Its Impact
- Data Visualization Tools Comparison Guide
- Data Warehouse Fundamentals Explained
- Developing an Effective Data Analytics Strategy Roadmap
- Dive Into Data Lakes - A Comprehensive Guide
- Harness the Power of AI Data Visualization Tools for Success
- Insider's Look: Data Security and Privacy Fundamentals
- Mastering the Data Integration Process: Best Practices
- Samples Data Sets - A Comprehensive Guide for Beginners
- Simplifying Data Management - Strategies & Solutions
- Streamline Your Operations with Data Management Solutions
- The Salesforce Data Security Guide
- Types of Data Analysis: A Comprehensive Overview
- US Data Protection Laws: Everything You Need to Know
- Why a Tech Audit is Essential for Realizing True Benefits
Data Management (3)
General (35)
- 3 Data Design Principles
- Adopting a Product-Oriented Mindset
- Agentforce in Action: The Agent Use Case Library
- Are You Ready for a Salesforce Agent? 5 Essential Questions to Answer
- CEO Ross Jenkins Speaks at Dreamforce 2022
- Charting the Future: The Triad of Strategy, Metrics, and Ownership
- Comparing Agentforce Quick-Start Programs
- Conducting Harmony in Financial Management with Salesforce Data Cloud
- Data - Cloudy with a chance of ROI
- Data Visualization vs. Information Design
- Decision Foundry's Commitment to Net Zero
- Designing Dashboards that Stick: A Guide to Design and Practical Harmony
- Embracing Sustainability in Modern Software and Services Businesses
- How DataUx™ Impacts Dashboard Engagement
- How do I showcase our Holiday reporting metrics?
- How We Used Semrush to Build Brand in 90 Days
- Is Attribution still dead?
- Mastering the Business of Intelligence
- NPS or CSAT
- Salesforce CPQ: Streamlining Configure, Price, Quote Processes
- Snowflake Cortex AI: Transforming How We Interact with Snowflake Data
- Snowflake MCP: Bridging External AI with Cortex Intelligence
- Ten Mistakes That Completely Kill Dashboard Adoption
- The Business Case for DEI
- The CEO's Dilemma
- The Essential Guide to Salesforce Audits: Maintaining Your Org's Health
- The Internet of Medical Things: Closing the Gap with Real-Time Analytics
- The New Modern Mailroom for Your Organization
- The Value of Effective Data Communication
- Understanding the anatomy and proper construction of tables
- Visualize Your Data with Marketing Cloud Intelligence
- Why Do Marketing Dashboards Quickly Collect Dust?
- Why Unified Patient Data is The Foundation for Healthcare AI
- You Don’t Have a Data Strategy. You Have a Comfort Strategy.
- Your Survival Guide to Salesforce Dreamforce 2024
Rev Ops (2)
Sales Data (7)
- 5 Sales Enablement Mistakes You're Making (And How to Fix Them)
- How to Develop a Sales Pipeline Strategy
- Sales Data Analytics Unleashed
- The Ultimate Guide to Choosing Lead Management Software
- Top Sales Tools to Boost Your Performance
- Understanding Sales Data: Types, Uses, and Analysis
- Understanding the Power of Sales Data