Augment your customer relationships
Seamlessly facilitate customer journeys while maximizing every dollar
Marketing Cloud Engagement enables businesses to create personalized interactions with customers across channels. By unifying data, leveraging AI, and optimizing content delivery, it strengthens relationships, enhances experiences, and drives growth. Whether through email, social media, or web interactions, it ensures every touchpoint resonates with the audience. Our team of Salesforce certified experts will help you check every box.
Our Services
Decision Foundry assesses your business priorities to tailor the implementation for your specific needs. Whether it's quick wins or long-term personalized customer journeys, our team guides you every step of the way.
We help you deploy the right campaigns at the right time with the right offerings, ensuring effective customer engagement.
Decision Foundry utilizes APIs, data strategy, and dashboard builds to provide usable marketing insights. Our scalable data solutions reduce preparation and maintenance efforts, allowing you to focus on value-driven actions.
Common Questions
Marketing Cloud Engagement (often called "Marketing Cloud" by long-time Salesforce users) is the platform marketers use to design and execute cross-channel customer journeys — email, SMS, push, in-app, and ad audiences. It includes Journey Builder for orchestration, Email Studio for email production, Automation Studio for batch flows, and Einstein AI for send-time optimisation and engagement scoring.
Discovery and journey mapping; instance configuration (Business Units, Data Extensions, Send Classifications); Journey Builder design and automation; Email Studio templates and deliverability engineering; Audience Builder and segmentation; AMPscript and SSJS development for advanced personalisation; Einstein AI activation; integration with Data Cloud, Sales Cloud, and MCI; and adoption support post-launch.
They're complementary. Account Engagement is the B2B sibling (formerly Pardot). MCE is the B2C and multi-channel orchestration engine. Marketing Cloud Intelligence (MCI / Datorama) is the analytics layer that measures all of them. Marketing Intelligence (MI) is the new Data-Cloud-native analytics SKU. Most enterprises run MCE for execution and MCI or MI for measurement.
A focused single-BU rollout (Email Studio + 2–3 journeys + basic data integration) runs 12–16 weeks. A multi-BU enterprise rollout with complex audience modelling, Data Cloud integration, and AI activation runs 5–8 months. Costs scale with edition (Pro, Corporate, Enterprise), Business Unit count, and integration depth. Every engagement starts with a discovery call.
This is one of our most common engagements. Marketing Cloud was probably implemented years ago for a use case that's evolved — journeys that don't trigger correctly, deliverability that degraded, dashboards no one trusts. Our FDE engineers embed inside your marketing ops, observe what's being sent and why, and rebuild the configuration around your current motion. Most rebuilds restore proper functionality in 6–10 weeks.
Multiple Salesforce Marketing Champions on staff. 85+ Salesforce certifications across the Marketing Cloud family. We deliver MCE integrated with Data Cloud, MCI, and Sales Cloud from day one — the rare consultancy with deep expertise across all four pieces. 700+ projects delivered, including MCE rollouts in pharma, financial services, retail, and media.
What Our Clients Say
“We hired Decision Foundry to help us configure SFMC, integrate it with SFDC and build out some automations, a journey template, and some email templates. The results were high quality and project management was competent and effective. Positive impacts of this project have been an increase in email marketing performance due to improved data quality, segmentation, and engagement.”