Salesforce Marketing Intelligence | Implementation Services
Bringing together third-party insights and first-party activation.
You don't need more dashboards.
You need decisions that move the business.
Decision Foundry® turns Salesforce's marketing analytics platform into a system you trust not just another tool on the shelf. Our certified experts help unify your data, optimize campaign performance, and activate insights that actually drive action across every channel.
It's not about more data or building better dashboards. It's about driving growth.
Turn Your 'Intelligence' Into a Decision Engine
We streamline complex data streams into a single, decision-ready environment using Marketing Intelligence. One platform. One source of truth.
We don’t “plug and pray.” We deliver structured, customized implementations that fit your business model and media mix—from day one to post deployment.
Get beyond static reports. Marketing Intelligence gives you cross-channel clarity and real-time visibility into what’s working—and what’s wasting budget.
Get beyond static reports. Marketing Intelligence gives you cross-channel clarity and real-time visibility into what’s working—and what’s wasting budget.
Your teams don’t have months to wait. We deploy Salesforce Marketing Intelligence with a bias for speed, clarity, and measurable ROI—so you can act fast.
Customized implementation plans
Pre-built data connectors and taxonomy libraries
Harmonized data streams across campaigns, platforms, and geos
Business critical views of your data that drive decisions
Adoption strategy to ensure ongoing platform value
“Our Marketing Intelligence dashboards are now seamlessly running with nearly 300 data streams connected. We can finally see performance in real-time—and act on it.”
Common Questions
Marketing Intelligence (MI) is Salesforce's new Data-Cloud-native analytics platform for marketing — the strategic successor (positioning-wise) to Marketing Cloud Intelligence for organisations going all-in on Data Cloud + Tableau Next + Agentforce. MI sits on top of unified customer data, automates insights via Agentic AI, and surfaces performance intelligence inside the Salesforce platform with no separate data layer to maintain.
Unified data foundation (typically Data Cloud + Marketing Cloud + ad-platform connectors); strategic implementation with phased adoption planning; campaign optimisation models; governance-ready data pipelines; AI agent integration for autonomous optimisation; executive dashboards in Tableau Next; and accelerated time-to-value via reusable models from our other deployments.
MI is built natively on Data Cloud and integrates with Tableau Next and Agentforce — designed for the Agentic AI era. MCI (Datorama) is the original Salesforce marketing analytics platform — independent runtime, hundreds of pre-built connectors, deep Harmonization Center, proven at scale across thousands of deployments. They're not direct replacements; MI is the strategic future-state for organisations on Data Cloud, MCI is the proven choice for organisations needing depth and breadth of connectors.
With Decision Foundry, most clients go live within 8–12 weeks, depending on data complexity. Expect to pay about $10,000 monthly for a yearly license covering Data Cloud and Tableau Next, though pricing is negotiable — speak with your Salesforce Account Executive for details. Implementation effort sits on top of license. Larger multi-BU rollouts run 4–6 months.
CRM (Salesforce and non-Salesforce), AdTech (Google, Meta, LinkedIn, TikTok, programmatic), email and journey platforms, social, web analytics, and offline data. Because MI is built on Data Cloud, it inherits Data Cloud's connector ecosystem and zero-copy federation with Snowflake, Databricks, BigQuery, and Redshift. We design integration architectures based on which sources you have and how often they need to update.
We're one of the few firms with deep expertise across both MI (Data Cloud + Tableau Next + Agentforce) AND MCI (Datorama) — so we can guide the right choice for your situation rather than pushing one over the other. Multiple Salesforce Marketing Champions, deep Data Cloud and Tableau certifications, and hands-on training programs for both platforms.
Integration with Salesforce Data Cloud
Custom widgets for natural language insights
Executive-ready reporting templates
AI-powered anomaly detection and optimization alerts