AI-Powered Agency Intelligence
Plug in intelligent Agents that optimize spend.
Rising client expectations, performance-driven contracts — marketing agencies today must deliver measurable growth. While creativity may be an agency sweet spot, data fluency and tech execution may not always be. Decision Foundry helps marketing and advertising agencies unlock the full potential of their client and marketing data through AI-powered analytics, automation and insight activation.
Agency Challenges
Campaign, CRM and media platform data often live in silos — making it difficult to get a unified, client-level view.
Attribution remains inconsistent, preventing accurate ROI and performance benchmarking.
Reporting, tagging and data integration depends on repetitive manual tasks that limit scale.
Agencies need to offer strategic insights, not just execution to retain clients and grow accounts.
Inefficient data workflows reduce productivity and eat into profitability.
Our Approach
Establish a governed, marketing-ready data environment. From campaign taxonomy, tag governance to cloud data architecture, we help agencies ensure compliance and scalability.
Eliminate data silos. Merge marketing, CRM and media data into a single source of truth. Enable consistent reporting, identity resolution and audience understanding across all channels.
Turn unified data into action with dashboards, predictive analytics, and marketing measurement. Enable faster, more informed client decisions and improved ROI visibility.
Leverage customer data insights within Salesforce. Integrate marketing, sales, and service data to drive smarter cross-channel strategies.
Intelligent Automation
Transforms dashboards into storytelling tools that explain performance trends and anomalies.
Dynamically reallocates budgets across channels to maximize ROI.
Predicts optimal media mix and future performance scenarios.
Automates campaign tagging and naming conventions for accurate analytics.
Instantly generates polished, standardized case studies from project data.
Empowers sales teams with real-time solution and pricing insights for faster proposals.
Modernizes agency tech stacks into AI-ready cloud environments for scalability and cost efficiency.
Who This is For
Build a scalable, AI-enabled data operation that enhances service value and drives recurring revenue.
Deliver richer insights, more accurate ROI models, and faster campaign optimization.
Spend less time on manual reporting and more time delivering strategic, measurable outcomes to clients.
Case Studies
Healthcare · Media Agency
See how we unified 9-source healthcare campaign data for a specialist media agency — harmonised dimensions, executive and campaign dashboards, and seven healthcare-specific filters in one MCI workspace.
Read the Case Study
Marketing Firm · Salesforce Multi-Cloud
See how Decision Foundry unified a multi-client marketing firm on Salesforce — standardising campaign setup, vendor coordination, and program-level reporting across Sales Cloud, MCI, and Experience Cloud.
Read the Case StudyCommon Questions
Three foundational workstreams (data foundation, data unification, data activation & advanced analytics) plus specialised work in campaign analytics, marketing mix modelling, attribution & measurement, audience intelligence, and AI-powered media optimisation via our MIX.IQ and CampTop tools. We work with media holding companies, independent agencies, and brands' in-house media teams.
Five. (1) Fragmented client data across platforms making cross-client benchmarking impossible. (2) Limited measurement precision — knowing campaign-level cost but not incremental impact. (3) Manual workflows for reporting that should be automated. (4) Rising client expectations vs ability to deliver them. (5) Shrinking margins demanding operational efficiency. Each maps to a structured engagement type.
We deploy true measurement, not just reporting. Marketing mix modelling, incrementality testing, multi-touch attribution, and unified measurement (combining MMM + MTA + experimental design). Most agency analytics teams stop at reporting — clicks, impressions, attribution credit. We go a layer deeper into "what's actually driving incremental revenue" — which is what brand clients increasingly demand.
Yes — this is one of our most common engagement patterns. We typically build a holdco-level data foundation (Snowflake or Databricks) with agency-level data isolation, plus shared analytics tooling (Tableau / MCI). Each agency keeps independent client relationships and reporting; the group gets cross-agency benchmarking and shared infrastructure cost.
A focused engagement (one workload — e.g., MMM build or attribution rebuild) typically runs 3–5 months. Enterprise programs (holdco data foundation + measurement + AI media optimisation) run 6–12 months. We typically open with a 2–4 week assessment of current measurement vs target measurement capability.
Deep media-specific credentials — Salesforce Marketing Champions, MCI / Datorama expertise (the platform that runs marketing analytics for many of the largest media holdcos), Tableau Zen Masters, plus proprietary AI tools (MIX.IQ for media mix optimisation, CampTag for campaign taxonomy). Media is one of our deepest industry verticals.