Marketing Insights (MemoSight 2.0)
MemoSight 2.0 – Marketing Insights is an intelligent analytics enhancement that brings personalized AI-driven recommendations directly into the Salesforce Marketing Cloud Intelligence (Datorama) platform. Users can select their roles, define the business questions they want answered, and instantly receive tailored insights and actions powered by OpenAI's GPT models and AWS Lambda.
Marketing teams spend hours interpreting dashboards and data streams. MemoSight 2.0 eliminates that friction by automatically understanding context, role, and intent — then generating targeted answers and optimization recommendations.
From campaign performance reviews to ROI predictions, it empowers marketing leaders to focus on strategy, not spreadsheets.
Insights are automatically customized to user roles and responsibilities.
Ask business questions in natural language and get AI-generated responses.
Actionable advice on spend allocation, campaign improvement, and performance trends.
Embedded directly inside Salesforce Marketing Cloud Intelligence dashboards.
Real-time data processing for faster, scalable performance.
Access high-level summaries and recommendations instantly within your dashboards.
Get startedCommon Questions
MemoSight 2.0 is Decision Foundry's AI-powered marketing insights agent. It's a generative AI layer that sits on top of Datorama / Marketing Cloud Intelligence and surfaces personalised, role-based recommendations — what changed since yesterday, what to act on, what to investigate — in plain language. Built for marketers who don't want to dig through dashboards to find what matters.
Three things. (1) Role-based personalised insights — a CMO sees portfolio-level shifts, a campaign manager sees campaign-level anomalies, a media buyer sees creative performance changes. (2) Conversational data queries — ask in plain English ("why did paid social CTR drop last week?") and get a defensible answer with source data. (3) Smart recommendations — pre-emptive nudges when MemoSight detects an unusual pattern.
Datorama's native AI features (Einstein for MCI) are excellent for in-platform anomaly detection but require you to be inside Datorama to consume them. Tableau Pulse delivers similar AI insights inside Tableau. MemoSight's edge is delivery — insights pushed via email, Slack, or Teams in language tailored to the recipient's role, without making them open the dashboard. Adoption is the real metric, and MemoSight wins on that.
MemoSight deploys via AWS Lambda alongside your existing Datorama / MCI workspace. We connect to your data via standard Salesforce APIs, configure the role personalisation model based on your team structure, and deliver insights through your preferred channel (email, Slack, Teams, SMS, or in-app). Implementation typically takes 4–8 weeks. Most clients pilot with one team before rolling out organisation-wide.
MemoSight is a Decision Foundry product — built by us, hosted by us, licensed directly from us. It augments Salesforce / Datorama / MCI rather than replacing any of them. You keep your Salesforce contract; MemoSight rides on top to make the insights actually consumable for non-analyst users.
We've delivered more MCI / Datorama implementations than most Salesforce SIs — meaning MemoSight was built by people who already understand the deep idiosyncrasies of marketing performance data and what makes insights truly useful for marketers. Multiple Salesforce Marketing Champions on staff, plus DF's broader expertise in agentic AI applications.
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In terms of communication, timeline management and collaboration with internal stakeholders, the Decision Foundry team exceeded expectations, resulting in the project being executed flawlessly across the board.