Auto Dealership
Auto dealers are sitting on mountains of untapped data across DMS, CRM, and marketing platforms. We unify it all into a single intelligence layer that drives lead conversion, optimises inventory, and keeps customers coming back.
The Reality
Siloed Data. Missed Opportunities.
Dealerships aren't failing because they lack data. They're failing because the data is trapped in DMS silos, disconnected CRMs, and spreadsheet reports that arrive too late to act on. These problems compound — and they're costing you sales, service revenue, and customer loyalty.
Leads are wasted on low-intent prospects
Your BDC treats every lead the same. Without AI-powered scoring, high-intent buyers wait in queue behind tire-kickers — and by the time you call, they've gone to a competitor.
Inventory is a blind spot across rooftops
You don't have real-time visibility into what's sitting on each lot. Aging units pile up, popular models sell out, and pricing decisions are made on gut feel, not market data.
Service customers are quietly defecting
After the warranty expires, customers vanish. You have no predictive model to identify at-risk service customers or trigger retention outreach before they leave for an independent shop.
DMS data is siloed and inaccessible
Your DMS holds years of sales, service, and parts data — but it's locked in proprietary formats. Getting a simple cross-department report takes days of manual extraction.
No cross-dealership visibility for groups
If you operate multiple rooftops, you can't compare performance across stores. Each location runs its own reports, with different definitions and different timelines.
Manual reporting burns analyst hours
Your team spends more time pulling data into spreadsheets and formatting monthly reports than actually analysing performance or finding growth opportunities.
OEM compliance pressure is increasing
OEM program requirements are getting more complex. Without automated compliance tracking and reporting, you risk losing incentives and program eligibility.
Marketing spend has no clear attribution
You're spending on Google, social, third-party leads, and traditional media — but you can't tell which channels actually drive showroom visits and closed deals.
Our Expertise
End-to-End Dealership Intelligence
Lead Scoring & Sales Intelligence
AI-powered lead scoring that ranks every prospect by purchase intent, sales funnel analytics that expose bottlenecks, and BDC optimisation that turns more calls into appointments.
- AI-powered lead scoring by purchase intent
- Sales funnel analytics & bottleneck detection
- BDC performance optimisation
- Lead source ROI & attribution
Inventory & Pricing Analytics
NEWReal-time inventory visibility across every rooftop, dynamic pricing recommendations based on market demand, and days-on-lot optimisation that keeps capital turning.
- Real-time inventory visibility across rooftops
- Dynamic pricing recommendations
- Days-on-lot optimisation & aging alerts
- Market demand & competitive pricing analysis
Service Retention & Fixed Ops
Service appointment analytics that predict no-shows, customer lifecycle tracking that drives repeat visits, and warranty analytics that protect margins.
- Service appointment analytics & no-show prediction
- Customer lifecycle & repeat visit tracking
- Warranty analytics & claims optimisation
- Fixed ops revenue & gross profit dashboards
Dealer Performance & Group Analytics
Multi-rooftop dashboards that benchmark every store, group-level analytics for dealer principals, and OEM compliance reporting that keeps you in good standing.
- Multi-rooftop performance dashboards
- Store-to-store benchmarking & rankings
- OEM compliance & program tracking
- Group-level P&L & executive reporting
AI-Powered
AI Built for Auto Dealerships
Go beyond dashboards. Our AI models continuously score leads, optimise pricing, and predict service demand — turning your dealership data into decisions before your team even opens a report.
Predictive Lead Scoring
AI-Powered Intent Detection
An AI model that scores every inbound lead by purchase probability — factoring in browsing behaviour, trade-in signals, and engagement patterns — so your BDC focuses on the hottest prospects first.
- Real-time lead scoring from web & CRM signals
- Priority routing to top-performing sales reps
- Lead-to-close probability with confidence intervals
Dynamic Pricing Engine
Market-Driven Price Optimisation
An AI agent that monitors market listings, days-on-lot, and local demand signals to recommend optimal pricing — maximising gross profit while maintaining competitive turn rates.
- Competitive market pricing analysis
- Gross profit vs. turn rate optimisation
- Automated price adjustment recommendations
Service Appointment Prediction
Retention & Fixed Ops AI
A predictive model that identifies customers due for service, predicts no-show risk, and triggers personalised outreach — keeping your service bays full and retention rates high.
- Next-service prediction by vehicle & customer
- No-show risk scoring & overbooking optimisation
- Automated retention campaign triggers
Our Process
From Raw Data to Dealership Intelligence
A proven 5-step methodology that takes you from fragmented dealership data to unified, AI-powered analytics — with measurable results at every stage.
Discovery & Data Audit
We map your entire dealership data ecosystem — DMS, CRM, lead sources, service systems, and marketing platforms — to identify gaps, quality issues, and quick wins.
Data Unification
We connect and unify your data sources into a single, governed analytics layer — normalising taxonomy, resolving identity, and building the foundation for every downstream use case.
Analytics & Dashboard Build
We build role-specific dashboards for sales managers, service directors, and dealer principals — with lead scoring, inventory analytics, and service retention models baked in.
AI Model Deployment
We deploy predictive models for lead scoring, dynamic pricing, and service demand — each calibrated to your specific market, inventory mix, and customer base.
Optimise & Scale
We continuously monitor model accuracy, recalibrate against actuals, and evolve your analytics as your dealership group grows — adding rooftops, brands, and use cases over time.
Auto Tech Stack
Best-in-Class Automotive Tech Stack
We don't force you onto a single platform. We orchestrate the right combination of DMS, CRM, analytics, and data tools to build your unified dealership intelligence layer.
Salesforce Automotive Cloud
CDK Global
DealerSocket
Snowflake
Tableau
Power BI
Google Analytics
Databricks
+ native connectors to all major DMS & CRM platforms
How We Work
Choose Your Starting Point
Pick the engagement model that fits where you are. All engagements include a dedicated automotive analytics lead and a clear outcome definition.
Dealership Data Audit
Ideal for: Dealers needing clarity on their data landscape
A 2-week deep-dive into your dealership data ecosystem — DMS connectors, CRM data quality, lead source gaps, and reporting bottlenecks — with a prioritised remediation roadmap.
- DMS & CRM data source inventory
- Lead data quality & attribution assessment
- Reporting bottleneck identification
- Dashboard consolidation roadmap
- Quick-win recommendations
Unified Dealer Analytics Sprint
Ideal for: Dealer groups ready to consolidate and unify
A full analytics build — from DMS data ingestion and unification through to lead scoring, inventory dashboards, and service retention analytics — delivered in 8–12 weeks with a dedicated automotive analytics team.
- Everything in Dealership Data Audit
- Cross-rooftop data unification
- Lead scoring & sales performance dashboards
- Inventory & pricing analytics implementation
- Service retention model deployment
- Team training & knowledge transfer
Managed Analytics Service
Ideal for: Dealer groups that want ongoing expert analytics
We embed as your analytics Centre of Excellence — continuous optimisation, AI model management, dashboard evolution, and a dedicated automotive analytics partner on call.
- Ongoing dashboard management & evolution
- AI model monitoring & recalibration
- Monthly performance reviews & insights
- Dedicated automotive analytics lead
- Priority SLA support
Case Study
From Siloed Stores to One Unified Dashboard — and Measurable Conversions Lift
a multi-rooftop dealer group had no cross-store visibility. Each location ran its own DMS reports, lead scoring was non-existent, and service retention was below 60%. We unified their data, deployed AI lead scoring, and built group-wide dashboards — lifting lead conversion by 25% and service retention to 90%.
25%
Lead conversion lift
12→1
Unified dashboard
90%
Service retention
Lead conversion lift
Unified · AI-Scored · Automated
Real Results
What Dealerships Achieve With Us
1000+
Projects
600+
Customers
20+
Years of Enterprise Expertise
4.5
Customer Satisfaction Score
Connected Services
Services That Power Dealership Intelligence
Dealership intelligence doesn't exist in isolation. These foundational services underpin every automotive analytics and AI solution we deliver.
Data Activation
Unify, cleanse, and activate your dealership data across platforms — building the foundation every automotive analytics stack depends on.
Data EngineeringSalesforce Automotive Cloud
Connect Salesforce Automotive Cloud to your unified data layer — for cross-dealership analytics that actually work.
Technology ServicesDecision Intelligence
Build the data infrastructure that powers dealership intelligence — from ingestion pipelines and semantic layers to governed data products.
Data Dashboarding