Case Study · Banking Firm
Digital Bank Achieves 91% Faster Reporting
From fragmented campaign data to a unified foundation for faster, more reliable marketing decisions.
About the Client
Enterprise-scale, performance-driven digital banking
A digital-first financial services organization operating at enterprise scale with high-volume, multi-channel marketing. Runs performance-driven campaigns across email, SMS, and push within Salesforce Marketing Cloud. Required a scalable, unified data foundation to support faster decisioning and continued growth.
The Challenge
Fragmented data. Slow insights. Missed opportunities.
The client’s marketing analytics environment was fragmented and manually intensive — limiting both speed and strategic decision making:
- No unified view of performance across email, SMS, and push channels
- High analyst dependency: manual CSV joins introduced delays and errors
- Incomplete attribution due to inconsistent journey tracking
- Scalability limits beyond ~2M rows, constraining growth
The result: slow insights, low confidence in data, and missed optimization opportunities.
Real-time channel analytics across email, SMS, and push.
Who Needed This Solved
Five stakeholder groups. One unified need.
Every team had a different angle on the same problem — and each one was blocked by it.
CMO / Business Stakeholder
A single source of truth for marketing performance so that strategic decisions and budget allocation are reliable.
Marketing Operations Manager
A unified view across email, SMS, and push channels so that campaign performance can be monitored consistently.
Automation Lead
End-to-end workflow automation (ingestion → transformation → reporting) to eliminate manual intervention.
Data Engineer
A scalable, standardized data architecture so that large volumes of marketing data can be integrated efficiently.
Analytics Team
Elimination of manual data preparation so they can focus on insights and optimization rather than spreadsheets.
Our Approach
A 4-layer unified intelligence architecture
Decision Foundry architected and deployed a scalable, automated intelligence layer using Salesforce Marketing Cloud Intelligence (Datorama) — creating a foundation aligned with Salesforce Data Cloud and AI-driven personalization initiatives.
01 · Ingest
Real-time ingestion from Salesforce Marketing Cloud Data Extensions via native APIs with zero manual intervention.
02 · Harmonize
Fusion Keys, parent-child structures, and harmonized timestamps create a single source of truth across channels.
03 · Integrate
Email, SMS, and push unified into a single messaging model using TotalConnect and LiteConnect frameworks.
04 · Automate
Orchestrated workflows automated ingestion, transformation, and dashboard refresh — eliminating all manual effort.
End-to-end data pipeline — from SFMC sources through MCI harmonization to automated reporting.
What Was Delivered
Five capabilities. One connected intelligence layer.
A modular but unified delivery — each capability built to stand alone, yet designed to compound when assembled.
Unified Data Foundation
Real-time ingestion from SFMC Data Extensions via native APIs — no custom middleware, no batch delays.
Standardized Data Model
Fusion Keys, parent-child structures, and harmonized timestamps — one schema across all channels.
Cross-Channel Intelligence
Email, SMS, and push integrated into a unified messaging model using TotalConnect and LiteConnect.
End-to-End Automation
Orchestrated workflows eliminated manual effort across ingestion, transformation, and dashboard refresh.
Future-Ready Architecture
Salesforce-native design ensures seamless extensibility into Data Cloud and AI-driven personalization.
Multi-touch attribution model — mapping customer journeys from awareness to conversion across every channel.
The Impact
From fragmented reporting to near real-time marketing intelligence.
91%
Faster Data Refresh
From 24+ hours to under 2 hours — enabling real-time campaign monitoring.
10×
Data Scalability
From <2M rows to 20M+ processed seamlessly — removing growth constraints.
95%+
Attribution Accuracy
Reliable cross-channel journey insights and improved spend confidence.
100%
Automated Reporting
Zero manual data prep — analysts freed to focus on insights.
Ready to get results like these?
Join the organizations that have transformed their marketing analytics with Decision Foundry. Let’s build your unified intelligence layer — in 30 minutes, we’ll show you exactly how.