How Marketing Cloud Intelligence Solves Data Chaos:
The Marketer’s Decision Engine

In today’s data-saturated marketing landscape, teams drown in spreadsheets but starve for actionable insights. The Marketer’s Decision Engine reveals how Salesforce Marketing Cloud Intelligence (MCI)—paired with Decision Foundry’s award-winning dashboard designs—transforms fragmented data into a unified decision-making powerhouse.

This whitepaper exposes the root causes of marketing data failures: siloed systems, “zombie dashboards,” and vanity metrics. It then showcases how MCI unifies cross-channel data, automates reporting, and leverages AI to predict outcomes—cutting decision cycles by up to 70%. Real-world case studies (like a media company reducing reporting time from 40 hours to 4) prove its impact.

Key takeaways:

• Why traditional dashboards fail and how MCI’s real-time insights drive action.
• Decision Foundry’s proven framework for designing dashboards that stick, with role-specific views.
• A 90-day adoption plan to audit data, deploy high-impact dashboards, and train teams.

For marketers ready to replace guesswork with confidence, this guide is the roadmap to faster, smarter decisions and measurable ROI.

Featuring exclusive templates, Gartner-cited stats, and a link to your MCI Starter Kit.

About Decision Foundry

Decision Foundry is a Salesforce, independent software vendor, managed services provider, and a certified award-winning Salesforce Marketing Cloud integration partner. Decision Foundry closes the gap between data accessibility, platform adoption and business impact. Our consulting services include the integration of Data Cloud, Account, Engagement, Personalization, Tableau, and Intelligence.