The Marketer’s Decision Engine:
How MCI Solves Data Chaos

In today’s data-saturated marketing landscape, teams drown in spreadsheets but starve for actionable insights. The Marketer’s Decision Engine reveals how Salesforce Marketing Cloud Intelligence (MCI)—paired with Decision Foundry’s award-winning dashboard designs—transforms fragmented data into a unified decision-making powerhouse.

This whitepaper exposes the root causes of marketing data failures: siloed systems, “zombie dashboards,” and vanity metrics. It then showcases how MCI unifies cross-channel data, automates reporting, and leverages AI to predict outcomes—cutting decision cycles by up to 70%. Real-world case studies (like a media company reducing reporting time from 40 hours to 4) prove its impact.

Key takeaways:

• Why traditional dashboards fail and how MCI’s real-time insights drive action.
• Decision Foundry’s proven framework for designing dashboards that stick, with role-specific views.
• A 90-day adoption plan to audit data, deploy high-impact dashboards, and train teams.

For marketers ready to replace guesswork with confidence, this guide is the roadmap to faster, smarter decisions and measurable ROI.

Featuring exclusive templates, Gartner-cited stats, and a link to your MCI Starter Kit.