CampTag makes UTM building and campaign naming a breeze by managing your naming conventions and UTM tagging — so every brand, channel, and agency speaks the same language.
CampTag is a campaign taxonomy platform built for enterprise marketing teams who've outgrown their naming spreadsheets. It standardises how your campaigns are named and how UTM parameters are constructed — across every channel, brand, and agency you work with. The result is clean, consistent campaign data that flows correctly into your analytics, attribution models, and dashboards.
As marketing teams expand across channels, brands, and agencies, naming conventions tend to fragment — leading to messy reports, broken attribution, and unreliable insights. CampTag replaces spreadsheets and ad-hoc practices with a governed system that keeps your taxonomy rules consistent at scale, so every campaign is created with accuracy and clarity from the start.
Stop patching together inconsistent campaign names and tracking codes. CampTag enforces uniformity across every campaign — so every UTM parameter is structured, every name is consistent, and your data is finally reliable enough to trust.
Go beyond the five default UTM parameters. Create unlimited custom dimensions to capture richer signal about your customers and add them to your URLs and campaign names.
Maintain the data integrity of your campaign names and URLs by defining constraints. Restrict which dimension values can combine and block invalid entries before they ever reach a dashboard.
Separate your campaign taxonomy and brands using Workspaces. Grant users access to specific workspaces to keep teams and business units cleanly partitioned.
Speed up your workflow with CampTag's Bulk Create feature. Automatically generate hundreds of standardised names and UTMs in just a few clicks.
Detailed changelogs and three different user roles enable you to control and monitor access to your marketing taxonomy at every level.
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CampTag enhanced the accuracy and efficiency of our media naming process by enabling us to manage a unified taxonomy across all our brands and teams, which gave us more confidence in our campaign data and analytics.
Senior Manager
Top beverage company in the world
Build your taxonomy once, then enforce it everywhere — every team, every brand, every campaign.
Integrations with Adobe Analytics and other platforms ensure seamless campaign data capture downstream.
Use traditional UTM parameters, or extend tracking with unlimited custom dimensions tailored to your business.
Better naming and tracking means better attribution — and better answers when leadership asks what's working.
Replace conventional, error-prone shared sheets with a governed system the whole org can depend on.
Cleaner inputs mean sharper outputs — gain the insights you need to make better business decisions.
Bring Analytics and AdOps teams onto the same source of truth — fewer handoff errors, faster launches.
Rules and constraints catch mistakes before they hit production, so your reporting stays trustworthy by default.
Explore our latest writing on UTM parameters, campaign naming, and the strategic role of marketing taxonomy.
Common Questions
CampTag is Decision Foundry's purpose-built campaign taxonomy management tool — designed to enforce consistent UTM tracking and naming conventions across marketing teams. It standardises URL tracking codes, supports custom dimensions, enforces rules and constraints, runs in shared workspaces with bulk-creation and history tracking, and integrates with downstream analytics platforms (Datorama / MCI, Adobe Analytics, GA4, custom data warehouses).
Inconsistent UTM tagging is the silent killer of marketing measurement. A campaign tagged "spring2025-eml-promo" in one workspace and "Spring 2025 Email Promo" in another can't be aggregated. CampTag forces consistency by giving marketers a guided builder that won't let bad tags ship — solving the root cause of broken attribution, not just patching the downstream dashboards.
Spreadsheets enforce nothing — they're advisory. CampTag enforces — the tool literally won't generate a non-compliant URL. It also runs rules, supports custom dimensions per workspace, audits history, and exports to your downstream analytics platform. Most enterprise marketing teams that have tried the spreadsheet approach end up at CampTag (or a competitor) within 12–18 months.
Tightly. CampTag was built by the same team that runs MCI / Datorama implementations at enterprise scale. UTM taxonomy maps directly into MCI custom classifications, so what marketers tag in CampTag flows into MCI dashboards without manual reconciliation. We also integrate with Adobe Analytics, GA4, and custom warehouse-backed BI stacks.
A focused deployment (50–100 marketers, 5–10 brands, 1–2 active campaigns concurrent) typically takes 4–6 weeks including taxonomy design, rule configuration, training, and downstream integration. Pricing is annual SaaS based on user count and workspace count. Contact us for an evaluation — pricing depends on scale.
CampTag is purpose-built for enterprise marketing measurement — designed by Decision Foundry's MCI / Datorama practice. Most generic taxonomy tools focus on UTM building; CampTag focuses on downstream measurement integrity. Also: native integration with MCI / Datorama / Tableau / Adobe Analytics is built-in rather than retrofitted. Plus we run campaign taxonomy consulting alongside the tool.
Replace your campaign-naming spreadsheet with a system designed to scale. Book a 30-minute demo to see CampTag in action, or sign up to start your free trial.
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