CampTag for Campaign Taxonomy
CampTag makes UTM building and campaign naming a breeze by managing your naming conventions and UTM tagging — so every brand, channel, and agency speaks the same language.
What is CampTag?
CampTag is a campaign taxonomy platform built for enterprise marketing teams who've outgrown their naming spreadsheets. It standardises how your campaigns are named and how UTM parameters are constructed — across every channel, brand, and agency you work with. The result is clean, consistent campaign data that flows correctly into your analytics, attribution models, and dashboards.
Campaign taxonomy that scales with your marketing.
As marketing teams expand across channels, brands, and agencies, naming conventions tend to fragment — leading to messy reports, broken attribution, and unreliable insights. CampTag replaces spreadsheets and ad-hoc practices with a governed system that keeps your taxonomy rules consistent at scale, so every campaign is created with accuracy and clarity from the start.
Standard URL Tracking Codes
Stop patching together inconsistent campaign names and tracking codes. CampTag enforces uniformity across every campaign — so every UTM parameter is structured, every name is consistent, and your data is finally reliable enough to trust.
Custom Dimensions
Go beyond the five default UTM parameters. Create unlimited custom dimensions to capture richer signal about your customers and add them to your URLs and campaign names.
Rules & Constraints
Maintain the data integrity of your campaign names and URLs by defining constraints. Restrict which dimension values can combine and block invalid entries before they ever reach a dashboard.
Manage multiple naming conventions, brands, and teams.
Workspaces
Separate your campaign taxonomy and brands using Workspaces. Grant users access to specific workspaces to keep teams and business units cleanly partitioned.
Bulk Create
Speed up your workflow with CampTag's Bulk Create feature. Automatically generate hundreds of standardised names and UTMs in just a few clicks.
History Tracking
Detailed changelogs and three different user roles enable you to control and monitor access to your marketing taxonomy at every level.
Trusted by enterprise marketing teams.
“
CampTag enhanced the accuracy and efficiency of our media naming process by enabling us to manage a unified taxonomy across all our brands and teams, which gave us more confidence in our campaign data and analytics.
Senior Manager
Top beverage company in the world
8 reasons to choose CampTag for your marketing campaign taxonomy.
Standardize in a few clicks
Build your taxonomy once, then enforce it everywhere — every team, every brand, every campaign.
Stack-friendly integrations
Integrations with Adobe Analytics and other platforms ensure seamless campaign data capture downstream.
UTMs + custom dimensions
Use traditional UTM parameters, or extend tracking with unlimited custom dimensions tailored to your business.
Richer attribution
Better naming and tracking means better attribution — and better answers when leadership asks what's working.
Goodbye, messy spreadsheets
Replace conventional, error-prone shared sheets with a governed system the whole org can depend on.
Super-charge analytics
Cleaner inputs mean sharper outputs — gain the insights you need to make better business decisions.
Cross-team collaboration
Bring Analytics and AdOps teams onto the same source of truth — fewer handoff errors, faster launches.
Fewer tracking errors
Rules and constraints catch mistakes before they hit production, so your reporting stays trustworthy by default.
Related Articles
Explore our latest writing on UTM parameters, campaign naming, and the strategic role of marketing taxonomy.
Ready to try CampTag?
Replace your campaign-naming spreadsheet with a system designed to scale. Book a 30-minute demo to see CampTag in action, or sign up to start your free trial.
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