Case Study · Food & Beverage
PepsiCo: Custom, Augmented Media Insights in Datorama
Using a custom-built Insights Engine, we reimagined PepsiCo’s franchise- and brand-level media performance data, surfacing augmented intelligence, an ML response model, and visually engaging dashboards inside Salesforce Marketing Cloud Intelligence (Datorama).
IndustryFood & Beverage
ClientPepsiCo
TechnologiesDatorama (MCI) · ML Response Model · Custom Insights Engine
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