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Read moreData Science Agent · MIX-IQ (MMM Agent)
AI That Optimizes Marketing Mix Decisions with Scientific Precision
MIX-IQ is a Marketing Mix Modeling (MMM) AI agent designed to help agencies and enterprises uncover what truly drives their marketing performance. Built as a data science–powered agent, MIX-IQ continuously analyzes spend, channels, and returns to deliver actionable recommendations — helping decision-makers allocate budgets smarter and maximize ROI.
Turn Marketing Data Into Predictive Intelligence
In complex marketing ecosystems, understanding the impact of each channel is a challenge. MIX-IQ simplifies this by automating the heavy lifting of MMM — combining statistical rigor with AI adaptability. It doesn’t just describe what happened; it predicts what will happen if you shift budgets, test new channels, or adjust campaign intensity. From scenario simulations to real-time performance updates, MIX-IQ empowers marketing teams with the foresight to act confidently.
Capabilities
What We Deliver
AI-Driven MMM Modeling
Advanced machine learning models that identify optimal channel investments.
Scenario Simulation Engine
Test “what-if” strategies across channels, budgets, and timelines.
Automated Data Processing
Ingests media, spend, and performance data from multiple sources.
Dynamic Recommendations
Real-time optimization insights for planners and strategists.
Dashboard Integration
Visualizes ROI forecasts and marginal contribution trends interactively.
Built For
Why It Matters
For Agencies
Deliver data-backed media recommendations to clients with confidence.
For Enterprises
Align marketing investment with measurable business outcomes.
For Analysts
Eliminate manual modeling cycles with automated AI-driven analysis.
Insights & Resources
Insights and Resources
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Read moreCommon Questions
MIX.IQ FAQs
What is MIX.IQ?
MIX.IQ is Decision Foundry's AI-powered media mix modeling (MMM) platform — designed to deliver continuous, dynamic MMM rather than the traditional once-a-year consultant-driven exercise. It combines AI-driven MMM modeling, scenario simulation, automated data processing, dynamic recommendations, and dashboard integration into a self-serve platform for agencies and in-house marketing teams.
How is MIX.IQ different from traditional MMM consulting?
Traditional MMM is a quarterly or annual project — econometricians spend 3–6 months on a model, deliver a report, and the model decays from day one. MIX.IQ runs continuously — models retrain as new data arrives, scenario simulations are self-serve, and recommendations update dynamically. Same statistical rigour, but as a living platform rather than a moment-in-time deliverable.
What does MIX.IQ include?
Six capabilities. (1) AI-driven MMM modeling — Bayesian and ML-based attribution. (2) Scenario simulation engine — "what if we shifted 20% of CTV budget to YouTube?" (3) Automated data processing — connect your media data once, the platform handles refresh. (4) Dynamic recommendations on budget allocation. (5) Dashboard integration with Tableau / MCI / Power BI. (6) Purpose-built for both agencies and in-house teams.
How does MIX.IQ integrate with our existing analytics stack?
Connects to common media platforms (Google, Meta, TikTok, DV360, The Trade Desk, Amazon, Walmart Connect, etc.) plus your CRM / commerce / first-party data sources. Outputs flow into dashboards via Tableau / MCI / Power BI connectors. We also integrate with attribution platforms (multi-touch + MMM unified measurement) for cross-validation.
How long does MIX.IQ deployment take, and what does it cost?
A focused MIX.IQ deployment (one brand or one agency client, 12–18 months of historical data, 5–10 channels) typically takes 6–8 weeks to baseline model live. Enterprise rollouts (multi-brand, multi-region, full agency portfolio) run 3–5 months. Pricing is annual SaaS scaled to brand count and data complexity.
Why MIX.IQ vs other MMM platforms?
MIX.IQ is built by Decision Foundry — the partner that runs marketing analytics for some of the largest media holding companies and brand advertisers in the world. Built-in integration with MCI / Datorama (which most other MMM platforms lack), agency-ready architecture (multi-tenant by design), and consulting backstop from MMM-econometric specialists.
MIX-IQ (MMM Agent) transforms complex marketing mix analysis into a living, learning intelligence layer — one that predicts, advises, and optimizes in real time. It’s how modern data science meets actionable marketing intelligence.