Marketing Cloud Account Engagement | Professional Services
Enable marketers to understand which efforts drive revenue and how to better optimize their strategies
Marketing Cloud Account Engagement (formerly Pardot) serves as B2B marketing automation enabling alignment between marketing activities and sales objectives. Features include reporting, analytics, and lead prioritization to understand revenue drivers and optimize strategies.
Our Services
We help you make use of Account Engagement's AI lead scoring, engagement history insights, and real-time sales alerts to shorten your sales cycles. By harnessing these advanced features, we help you prioritize high-potential leads and respond swiftly to sales opportunities.
Maximizing Account Engagement's lead generation and automated journey functionality, we ensure smooth transitions and consistent engagement across all touchpoints, enhancing the overall customer experience.
Decision Foundry works with businesses to continually refine their strategies through Account Engagement's AI-powered attribution models and out-of-the-box analytics. We'll guide you through how to take advantage of the platform's native analytics, enabling you to make informed, data-driven decisions that create constant improvement in your engagement strategies.
Common Questions
Marketing Cloud Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation platform. It's designed for marketing teams selling to other businesses — lead nurturing, scoring and grading, account-based marketing (ABM), email automation, landing pages and forms, and tight integration with Sales Cloud for sales-and-marketing alignment. Distinct from Marketing Cloud Engagement, which is B2C-focused.
Discovery and B2B marketing process mapping; instance setup and configuration; lead scoring and grading model design; email nurture program build (drip campaigns, journeys, dynamic content); landing page and form templates; account-based marketing (ABM) flows for target-account programs; integration with Sales Cloud (Salesforce-Engage handoffs, opportunity attribution); reporting and B2B marketing analytics.
HubSpot is best-in-class for SMB inbound and ease of use. Marketo (now Adobe Marketo Engage) is enterprise but operates outside the Salesforce platform. Account Engagement's edge is native Salesforce integration — leads, contacts, accounts, opportunities all share one record with Sales Cloud, with no sync layer to maintain. For organisations on Sales Cloud who want their B2B marketing data and sales handoffs to "just work," Account Engagement is usually the lower-friction path.
A focused single-business-unit rollout (one nurture program, lead scoring, Sales Cloud handoff) runs 8–12 weeks. A multi-BU enterprise rollout with complex scoring models, ABM tooling, and multi-region compliance runs 4–6 months. Account Engagement editions (Growth, Plus, Advanced, Premium) determine which features are unlocked. Every engagement starts with a free discovery call and B2B funnel audit.
Not automatically. Migration makes sense if your sales motion is heavily Salesforce-native and the sync between current marketing automation and Sales Cloud is creating friction (lead routing breakdowns, attribution gaps, duplicate records). If your current platform is performing well and the integration with Sales Cloud is clean, staying may be the right call. We migrate both directions and will recommend honestly.
We're a Salesforce SELECT Partner with deep B2B marketing automation expertise — Account Engagement + Sales Cloud + Data Cloud integrated practice. 85+ Salesforce certifications, 700+ projects delivered. Our team includes Salesforce Marketing Champions and has shipped Account Engagement rollouts across software, professional services, manufacturing, and financial services.
What Our Clients Say
“The team was very accommodating and patient with us on every request we had or change needed during the process.”