Marketing Cloud Account Engagement | Professional Services

Align the Right Marketing Activities with Sales Goals

Enable marketers to understand which efforts drive revenue
and how to better optimize their strategies

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Marketing Data

Marketing automation at its finest

Your marketing platform is more than just a tool— it should be a driving force for B2B growth

Marketing Cloud Account Engagement (formerly known as Pardot) is a B2B marketing automation solution that aligns marketing activities with sales goals. It helps businesses sell more effectively and build long-term customer relationships. With features like reporting, analytics, and lead prioritization, it enables marketers to understand which efforts drive revenue and optimize their strategies. Master it with our team of Salesforce certified experts.

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Marketing Cloud Account Engagement Certified   How Decision Foundry can help

We excel in getting the most out of your Marketing Cloud Account Engagement platform


Accelerated Sales Cycles

We help you make use of Account Engagement’s AI lead scoring, engagement history insights, and real-time sales alerts to shorten your sales cycles. By harnessing these advanced features, we help you prioritize high-potential leads and respond swiftly to sales opportunities.


Seamless Customer Journeys

Maximizing Account Engagement’s lead generation and automated journey functionality, we ensure smooth transitions and consistent engagement across all touchpoints, enhancing the overall customer experience.


Constant Improvement

Decision Foundry works with businesses to continually refine their strategies through Account Engagement’s AI-powered attribution models and out-of-the-box analytics. We’ll guide you through how to take advantage of the platform’s native analytics, enabling you to make informed, data-driven decisions that create constant improvement in your engagement strategies.

Marketing Cloud Account Engagement Services FAQs

Marketing Cloud Account Engagement focuses on personalized, account-based marketing, tailoring interactions to specific accounts rather than individual leads. It emphasizes engagement across the entire account, making it distinct from traditional lead-centric approaches.

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  • Account-Centric Approach: Marketing Cloud Account Engagement enables personalized engagement with entire accounts, improving alignment between sales and marketing.
  • Enhanced Targeting: It allows precise targeting based on account attributes, behavior, and intent signals.
  • Improved ROI: By focusing efforts on high-value accounts, Marketing Cloud Account Engagement can yield better returns on marketing investments.
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  • Data Quality: Clean, accurate data is crucial for successful Marketing Cloud Account Engagement. Ensure your data is up-to-date and well-segmented.
  • Integration: Integrate Marketing Cloud Account Engagement with other systems (e.g., CRM) to synchronize account data.
  • Personalization: Identify targeted data to create personalized experiences for each account.

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  • Assess Current Processes: Understand existing marketing processes and identify areas for improvement.
  • Define Goals: Clearly define your Marketing Cloud Account Engagement objectives and success metrics.
  • Team Alignment: Ensure alignment between marketing, sales, and other relevant teams.
  • Technology Evaluation: Evaluate Marketing Cloud Account Engagement tools and choose the right solution for your needs.

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  • Pipeline Velocity: Measure how quickly leads progress through the pipeline.
  • Account Engagement Metrics: Monitor account-level engagement (e.g., interactions, content consumption).
  • Revenue Attribution: Attribute revenue to specific marketing efforts.
  • Customer Lifetime Value (CLV): Assess the long-term impact of Marketing Cloud Account Engagement on account value

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