Marketing Cloud Intelligence · Migration Service
MCI to Tableau Migration
MCI to Tableau migration is how marketing teams break out of a walled-garden analytics stack and connect their campaign data to the rest of the business — finance, CRM, operations — in one governed intelligence layer.
The Reality
Still on MCI? Here's what it's costing you.
If any of these sound familiar, it's time to talk about an MCI to Tableau migration.
Campaign data can't connect to your Snowflake or Databricks warehouse natively.
Blending marketing data with finance or CRM requires manual exports.
Visualisation options don't match what stakeholders actually need.
Adding a new data source means a platform reconfiguration, not a pipeline task.
Performance at enterprise scale is slower than your team can work with.
The Salesforce roadmap is pointing toward Tableau — your stack should too.
The Comparison
MCI vs Tableau — side by side
Not a knock on MCI — it was built for a specific job. But if that job has grown, here's where the gap shows up.
MCI / Datorama
- Purpose-built for marketing data only
- Limited cross-functional data blending
- Proprietary connector ecosystem
- Visualisation options are constrained
- Slower performance at enterprise scale
- Difficult to integrate non-Salesforce data
Tableau
- Connects any data — marketing, finance, ops
- Native Snowflake, Databricks & Data Cloud support
- 200+ live connectors out of the box
- Best-in-class visualisation & interactivity
- AI-powered insights via Tableau Pulse
- Full Salesforce ecosystem integration
How We Work
8–12 weeks from audit to cutover
A proven four-phase delivery model refined across 150+ media and marketing projects.
Audit & Inventory
Audit & inventory of all MCI data streams, connectors, models, and dashboards.
Data Model Rebuild
Data model rebuild in Snowflake or Databricks with governed taxonomy and KPI logic.
Tableau Build & UAT
Tableau dashboard build, Pulse AI setup, and stakeholder UAT.
Cutover & Training
Cutover, parallel validation, team training, and MCI decommission.
Not ready to move off MCI yet? We can help you unlock more from your existing setup — connecting every marketing touchpoint into a single, governed intelligence layer before you make the switch. Explore our MCI services here
What Moves
Three things that live in MCI and need to move
Most MCI environments contain the same three categories of assets. Each one needs a different approach — and a different level of care.
Data Streams & Connectors
Pipelines pulling from Google Ads, Meta, TikTok, DV360, and other ad platforms.
- Rebuilt or re-pointed to your new ingestion layer
- Fivetran or dbt for automated pipeline setup
- 20+ ad platform connectors supported
- No more manual exports or fragile API bridges
Data Models & Harmonisation Logic
Your taxonomy rules, spend normalisation, and KPI definitions — the hardest thing to migrate and the most valuable.
- Rebuilt with proper governance in Snowflake or Databricks
- KPI definitions formalised in dbt
- Cross-channel taxonomy standardised
- Migration is an upgrade, not a copy-paste
Dashboards & Reports
The surface layer stakeholders see every day. Rebuilt natively in Tableau — no direct export path exists.
- Highest-traffic dashboards prioritised first
- Tableau Pulse set up for AI-generated insights
- Designed for self-serve — fewer one-off requests
- Parallel validation before MCI is switched off
Outcomes
Key results
Why Us
Why Decision Foundry
We know what's inside your MCI environment
We've audited dozens of MCI environments across agencies and enterprise brands. We know where the complexity hides — taxonomy debt, orphaned connectors, calculated fields nobody documented.
We don't just move things — we improve them
Every MCI to Tableau migration we run is an opportunity to rebuild data models properly. Teams arrive at Tableau with better governance than they had in MCI, not just the same setup in a new tool.
Parallel validation is non-negotiable for us
We run MCI and Tableau side by side for 2–3 weeks before cutover. Numbers have to match. Stakeholder trust depends on it — and we won't flip the switch until it does.
Tableau Premier Partner
We hold Premier Partner status with Tableau — the highest accreditation level. Every dashboard we build follows Tableau best practices for performance, accessibility, and self-serve design.
Salesforce Select Partner
As a Salesforce Select Partner, we connect Tableau directly into your Data Cloud, Marketing Cloud, and CRM environments — so migration opens up the full Salesforce intelligence layer.
We train your team, not just your tool
Post-migration, your analysts need to be fluent in Tableau. Every engagement includes hands-on training, a 30-day hypercare period, and documentation your team can actually use.
Certifications & Accreditations
Industries
Industries we've done this in
Ready to move off MCI?
Book a 30-minute call. We'll map your current environment, tell you what's worth migrating, and give you a clear picture of what the move looks like — timeline, effort, and what you get on the other side.