What is Salesforce Service Cloud?
Service Cloud is Salesforce's customer service platform — case management, knowledge base, omnichannel routing (email, chat, voice, SMS, social), agent productivity tools, and self-service portals. Built on the same platform as Sales and Marketing Cloud, it shares the customer record so service agents see the full relationship context. Increasingly it's where Einstein and Agentforce service agents run, deflecting Tier-1 work autonomously.