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Successful loyalty programs blend art and science. Loyalty Cloud combines a single source of customer data with intelligent capabilities to help you craft programs that resonate across industries. Run loyalty programs that track customer activities from purchasing habits to referrals, create personalized experiences, and utilize actionable insights from Tableau CRM. Configure programs with clicks instead of code, design B2B and B2C initiatives, and maximize customer engagement through dynamic promotions and rewards management.
Flexible Program Architecture
Design and launch customized B2B and B2C loyalty programs tailored to your industry. Our team helps you configure the right mix of tiers, currencies, and benefits while using Salesforce’s powerful infrastructure for rapid deployment and scalable growth.
Integrated Benefits Ecosystem
Expand your program’s impact through intelligent partner integration. We’ll help you implement a diverse range of benefits that extend beyond traditional points, connecting your loyalty platform with customer service options, partner rewards, and personalized promotions across all channels.
Dynamic Engagement Engine
Create sophisticated promotional strategies that drive program loyalty. Our team will help you design and deploy targeted promotions, implement voucher systems, and craft time-based campaigns that automatically adapt to member segments and behaviors.
360-Degree Member Intelligence
Unify your customer data for smarter loyalty decisions. We’ll integrate Loyalty Management with your broader tech stack, enabling real-time insights through Tableau CRM dashboards that track program ROI, member behavior, and promotion effectiveness across all touchpoints.
How does Loyalty Management support different business models?
Loyalty Management is a versatile, cross-industry solution that supports both B2B and B2C loyalty programs. It helps organizations create intelligent programs to track customer activities, manage members, and design personalized engagement strategies across multiple industries.
What features are included in Loyalty Management?
The platform offers capabilities including member tracking, points and voucher management, promotion creation, and partner network building. You can configure loyalty programs with clicks, track member activities, offer games as rewards, and provide members with a dedicated portal to view their benefits and progress.
Can Loyalty Management integrate with other systems?
Yes, Loyalty Management provides developer resources to integrate with external systems like point of sales, reservations, booking, billing, and operations. It offers direct integrations with Marketing Cloud and Service Cloud, allowing businesses to share member insights and create a unified customer experience.
What engagement tools does Loyalty Management provide?
The platform includes member engagement widgets, a dedicated member portal, and mobile SDK for iOS and Android. Businesses can create custom widgets, let members track their loyalty benefits, and provide personalized offers and experiences across multiple channels.
What are the main types of tiers and benefits in Loyalty Management?
The platform enables you to create customizable tier groups with multiple membership levels (like Silver, Gold, Platinum) based on qualifying points. Each tier can have unique benefits and privileges, which are categorized by benefit type and assigned different priorities to create compelling member experiences.
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