With Datorama training, marketers and analysts gain a solid foundation in navigating complex data environments. This knowledge is critical for those looking to enhance efficiency and intelligence from their marketing data. In this episode, we cover one of the most challenging and least understood features of Datorama, Media Transparency Center.
About Datorama Media Transparency Center
Media Transparency Center (MTC) is crafted to effectively optimize your media budgets and campaigns. Being a core component of the Datorama workspace, MTC can instantly tap into all relevant historical budgeting data, and past performance to guide future decisions.
Mastering Datorama Fundamentals
In episode 7 of Mastering Datorama Fundamentals, we’ll learn about the inner workings of Datorama’s Media Transparency Centre (MTC), but to fully grasp MTC, it’s essential to first comprehend its two foundational data elements: Media Plan and the delivery data.
We’ll learn about the creation of a Media Plan, Datorama’s expectations for a Buy Data stream, the mapping process, and strategies to merge Planning data with Delivery data.
By the end of our discussion, you’ll learn how Datorama manages:
- How MTC operates
- The benefits of MTC
- Common pitfalls observed over time.
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Why does this matter?
Learning Datorama can be challenging due to the limited availability of resources. Discussions on hands-on experience in core and advanced use cases are infrequent, and insights from practitioners are rare. Continue your learning journey on Salesforce Trailblazer, register for continued Datorama training or follow Datorama Experts
About the Speakers
Ross Jenkins is a 23-year veteran in the Customer Analytics and Digital Marketing space. He’s been named a Datorama Best Data Visualization Winner, a Salesforce Marketing Champion, and an IAB Data Rock Star. Ross is the CEO of Decision Foundry, a global, Salesforce Implementation Partner. During his career, Ross has served as an Analytics Executive for several of the world’s largest media holding companies. He’s also a prolific writer and an accomplished international keynote speaker, including several Dreamforce and other Salesforce-related events.
Jomal Andrews is a Senior Solution Architect with 8 years of experience in building and maintaining multi-market Datorama implementations for some of the top media agencies and brands.
About Decision Foundry
Decision Foundry is a Salesforce, independent software vendor, managed services provider, and a certified award-winning Salesforce Marketing Cloud integration partner. Decision Foundry closes the gap between data accessibility, platform adoption and business impact. Our consulting services include the integration of Data Cloud, Account, Engagement, Personalization, Tableau, and Intelligence.