Datorama Webinar: What is Datorama?
August 10, 2023 | Article
Mastering Datorama Fundamentals answers the question, "What is Datorama?" During this session, our Senior Technical Manager, Vimal Eapen conducts a formal walkthrough.
Data Productivity with Marketing Cloud Intelligence and Data Cloud
August 07, 2023 | Article
Salesforce provided two exceptional data platforms. Which use cases are addressed by each and how can we generate the most value from these technologies?
Datorama Webinar: Datorama Harmonization Center
June 19, 2023 | Article
Mastering Datorama returns with episode 5. During this session, we'll showcase live use cases of Harmonization Center.
SOQL connector to pull data from Salesforce database into Datorama
May 16, 2023 | Article
A summary and step by step guide for using the SOQL connector and Datorama (now known as Marketing Cloud Intelligence)
Find & Replace entities in MCI – An often-overlooked time saving feature!
May 10, 2023 | Article
Check out this can't miss utility buried under Datorama's Dimensions and Measurements management section.
Benchmarking Analysis
May 05, 2023 | Article
Performance reports depict an advertiser’s media performance across various channels. But a Benchmark Analysis adds value to advertisers wishing to gauge their performance against other industry co...
Cohort Analysis in Datorama
May 02, 2023 | Article
Cohort analysis has been around for decades. The technique breaks data into groups, or "cohorts" that share common characteristics over a defined time period. We give you the steps for accomplishin...
Mastering Datorama Episode 4: Data Visualization
March 10, 2023 | Article
In this session, we explore how Datorama helps build effective data narratives through visualization.
Getting Datorama Security Right with Single Sign-On
February 16, 2023 | Article
Whether you’re storing 10,000 campaign records within Datorama or servicing multiple agencies and brands across the globe, the security of your data is critical. Single-sign-on and MFA are critical.
Out-Perform Your Competition with High-Performance Marketing Teams
January 17, 2023 | Article
Marketing teams are under tremendous pressure to prove favorable results. SFMC's marketing management system helps marketers improve ROI.
Using Vlookup to avoid having redundant data in Datorama
Here, we will consider an example where DCM (DoubleClick Campaign Manager) data is received from 2 sources.
The Science of Performance Marketing
January 13, 2023 | Case Study
See how DF supported a technology provider wanting to showcase shopper marketing insights for many of the world's most prominent retailers.
Designing Data Experiences
Read the challenge of how DF helped a large audience management provider make performance reporting an integral part of daily decision making.
Marketing Cloud Intelligence for Beginners
December 06, 2022 | Article
New to Marketing Cloud Intelligence? Where do you start, and what are the crucial points to keep in mind while developing a solution on this platform?
Marketing Cloud Intelligence For Agencies
December 01, 2022 | Article
When selecting the right platform to manage Performance Marketing reports, Marketing Cloud Intelligence shines in specific areas; integration, automation, reporting, billing, and delivery.
6 Data Driven Design Principles
October 22, 2022 | Article
An encore of our top-rated Dreamforce 2022 presentation. See Ross's walkthrough of approaches, challenges and solutions as presented at Dreamforce.
Datorama Versus Supermetrics
October 07, 2022 | Article
Both Datorama and Supermetrics offer excellent solutions for marketers, with different strengths. Let’s dive into a brief comparison between these two tools.
Mastering Datorama Episode 3: Custom Classifications
September 30, 2022 | Article
Join Ashish Nelson as he demonstrates how custom classification in Datorama can blend datasets from different marketing channels like Paid Search, Social and Email marketing.
How To Transfer Datorama Templates Between Accounts
September 26, 2022 | Article
Through the Datorama Dashboard Page, templates can be replicated across from one account to another.
How to Connect Datorama & Tableau
September 14, 2022 | Article
Examine the benefits of integrating two powerful data exploring tools: Marketing Cloud Intelligence (formerly Datorama) and Tableau, and the steps needed to integrate these tools.
Datorama Custom Visuals: Custom Map Visuals
August 31, 2022 | Article
A client needed Datorama Custom Visual Map that went further than the Canadian province level. Through some clever workarounds, Decision Foundry met this challenge.
What Does Datorama Do?
August 29, 2022 | Article
Datorama connects and unifies your data across multiple platforms into a single data source for accurate analysis.
Datorama Custom Classifications
August 23, 2022 | Article
Custom Classifications are overarching, cross-channel entities available across all data models in Marketing Cloud Intelligence (MCI), formerly known as Datorama. It allows you to blend different d...
Datorama Reports for Marketing Cloud
August 15, 2022 | Article
Datorama Reports for Marketing Cloud allow you to dig deeper into your data with predefined dashboards, pivot tables, and scheduled reports.
Mastering Datorama Episode 2: Blending Data Sets
August 02, 2022 | Article
With data coming from so many sources, you need a way to blend it together and get the complete picture of your marketing activity.
Datorama Dashboards - 4 Tips for Avoiding Dashboard Lag
July 29, 2022 | Article
Speed is the key. Unfortunately, a common problem that data analysts face is slow, lagging dashboards. As your stakeholders wait for charts and widgets to load their impatience grows.
The Data Model - The Intelligence Behind Datorama
July 20, 2022 | Article
What makes Datorama, now known as Marketing Cloud Intelligence, such a smart, flexible SaaS marketing data platform? Its data model.
Media Cost Center Datorama: Linking Media Plan Data with Delivery
July 11, 2022 | Article
Media Cost Center uses your Media Plan details to calculate the final costs for the delivered inventory from DSPs and Ad Servers.
Mastering Datorama Episode 1: Data Onboarding
July 06, 2022 | Article
Learning Datorama. The first step to quality solution building is sound data ingestion and onboarding. Missing this critical development phase can prove very costly.
Datorama Reporting Tips: Empty Parent Hack in Parent-Child Connections
June 30, 2022 | Article
The Parent-Child Connection is a nifty feature in Datorama to normalize data from two or more data streams that share a common entity key.
Datorama Visualization Tricks: Measure Planned Versus Actuals with Pacing Charts
June 28, 2022 | Article
Datorama's Pacing Charts are a great way to track how much a client’s planned spend tracks to the actuals. In this article, we explain how to effectively implement these widgets and customize them ...
Datorama, Tableau, and CRM Analytics: Which is Right for You?
June 24, 2022 | Article
What are the strengths, weakness, and differences between Datorama (now known as Marketing Cloud Intelligence), Tableau, and CRM Analytics?
Datorama Salesforce: Custom Date Interactive Filters and Time-Comparison Bar Widgets
June 22, 2022 | Article
In Datorama, a time comparison widget shows the previous value and percentage growth or decline in a specified KPI.
Datorama Reporting: Using Drill Downs and Data Exploration
June 17, 2022 | Article
With drill downs, users can instantly visualize granular levels of data within a widget and without moving into a different page or section.
Datorama Data Lakes: Flexible Granularity at Scale
June 08, 2022 | Article
With the release of Datorama's newest feature, Data Lakes, users can easily onboard billions of data rows to the platform.
Datorama: Blending Data with the Harmonization Center
The Datorama Harmonization Center allows users to blend, enrich, and validate their data across different channels — all in one place.
Certified Datorama Managed Services
May 17, 2022 | Article
As your business grows and your understanding of your data increases you may require more out of your Marketing Cloud Intelligence (formerly Datorama) platform.
Adverity vs Datorama: Which is Right for You?
May 15, 2022 | Article
Adverity vs Datorama? To help, we built this side-by-side comparison of Marketing Cloud Intelligence (formerly Datorama) versus Adverity. We assess the different aspects of these offerings includin...
Why Dashboards Fail: The Missing Marketing Imperative
May 13, 2022 | Article
Until primary metrics are understood, tracked, socialized, and improved, marketers will never achieve data empathy and clients will fail to adopt the data products we've created for them.
Datorama Webinar: Designing with Data
May 06, 2022 | Article
In this webinar, we explain how Datorama users can manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences.
Signature Datorama Dashboards and Visualizations
May 03, 2022 | Article
At Decision Foundry, we add your branding style and approved imagery to create an inspiring and relatable visualization.
Datorama Data Canvas: Building Custom Dashboards
The purpose of this aticle is to outline the process, tools and systems we’ve defined to create modern data products and applications within Datorama.
Datorama Implementation Audit: Fine-tune Your Implementation
April 22, 2022 | Article
You’ve made a smart investment in Datorama, now known as Marketing Cloud Intelligence. Whether you’ve been using the platform and connecting data sources for six months or six years, there is alway...
Automotive Marketing Intelligence with Datorama
April 14, 2022 | Case Study
Another outstanding Automotive Datorama dashboard example. Decision Foundry brought its full suite of visual effects to deliver a stunning, branded mobile and desktop data experience.
Datorama Implementation: Build Confidently with Datorama
March 24, 2022 | Article
If you have recently acquired a license, but are relatively unfamiliar with Datorama, many first adopters consider our Quick Start implementation services.
Precision Performance Management With Datorama
March 24, 2022 | Case Study
This Media Agency implementation integrated numerous disparate data sources and streams to collate the right information and present a harmonized source through a customized, signature dashboard.
Crypto Payment Provider Elevates People-based Analytics with Datorama
January 31, 2022 | Case Study
A cloud wallet solution and payment gateway provide, that supports millions of users and merchants in 200+ countries, leveraged Datorama to unify its customer analytics.
How PepsiCo Creates Snackable Insights to Optimize Marketing Outcomes
January 24, 2022 | Article
In this Datorama Webinar, you’ll find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels...
Datorama Limitless Conference: Agile Marketing Intelligence
January 09, 2022 | Article
Datorama Limitless is the Datorama event to meet some of the most innovative, data-driven trailblazers from around the globe including London, New York, Tokyo, and Sydney.
Certified Datorama Implementation Support
November 02, 2021 | Article
Datorama provides exceptional data management capabilities for marketers looking to implement, onboard, visualize, and manage their data. Decision Foundry provides tier-one implementation support.
Datorama Pricing Guide and Purchase Consideration Checklist
September 28, 2021 | Article
Datorama is a marketing data platform with exceptional data management capabilities that can fit any sized organization or industry. Affordably priced, flexible and scalable. Here's a guide to aid ...
Datorama Data Connectors: Connect, Integrate, and Unify Your Data
September 13, 2021 | Article
Marketing data is continuously changing with emerging channels, partners and technologies. Every marketer’s mandate is to measure the success of their campaigns against measured KPIs, spend and def...
PepsiCo Datorama Case Study: Custom, Augmented Media Insights
August 12, 2021 | Case Study
Using a custom-built Insights Engine, we reimagined PepsiCo's franchise- and brand-level media performance data in Datorama. Check out the animated case study.
Datorama Dashboards: Building a Better Data Foundation
August 05, 2021 | Case Study
A B2B Datorama Dashboard example highlighting the use of a B2C Case Study using Salesforce Marketing Cloud, Search, Social, and Sales data created by Decision Foundry.
Datorama Dashboards: Marketing Intelligence Powered by AI
August 04, 2021 | Article
Today, marketers are advanced and technical matchmakers, connecting target consumers with products and solutions that best meet their needs. Marketers must coordinate consumer segments with the con...
Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster
August 03, 2021 | Article
As a leading marketing intelligence platform leader, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry's most extensive library of mar...
Datorama Total Connect: The Perfect Tool for Managing Imperfect Data
August 02, 2021 | Article
Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates and analyze data from third-party data platforms, such as Facebook, Marketing Cloud, AdWor...
Datorama Harmonization: Code-less, Unified Campaign Reporting
A few years ago, Datorama announced two game changing features to help marketers bring data preparation, analysis, and visualization, to the next level.
Gaming Case Study: Gaming Meets Marketing Intelligence
July 03, 2021 | Case Study
Read the case study about how Datorama dashboards came help gaming and entertainment clients.
Datorama Dashboard: Pharma Co Visualizes Critical Prescribing Behavior
June 23, 2021 | Case Study
The client selected Decision Foundry to help integrate and visualize cross channel marketing performance across its core products and business units
Slack and Salesforce Datorama: Modern Communication Tools for the Data-Driven Workforce
June 22, 2021 | Article
Adoption and usage are an enemy of enterprise-wide data platforms. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data -- this is ...
Salesforce Selects Four Marketing Champions from Nabler, now Decision Foundry
May 31, 2021 | Article
On May 27, Salesforce announced their long-awaited picks for the 2021 Salesforce Marketing Champions. Nabler, now Decision Foundry, an AMER- and APAC-certified Datorama Salesforce partner, had four...
Do-It-All Mobile Device Maker Choose Datorama
May 11, 2021 | Case Study
A Datorama case study for mobile device provider created by Decision Foundry, a certified Datorama integration partner.
Decision Foundry Featured by Datorama in AI & Technology Magazines
April 06, 2021 | Article
Since 2014, Decision Foundry, in partnership with Datorama, has been building automated global reporting platforms for the largest media holding companies in the world.
Using Datorama TotalConnect to Solve SpotXs Integration & Automated Dashboard Challenges
March 31, 2021 | Article
Decision Foundry is typically hired to solve edge use cases for advertisers and agencies, but we have a particular affinity for Publishers.
Salesforce's Platform for the Analytical Marketer
March 07, 2021 | Article
What is Datorama? A Salesforce-owned data platform targeting the Analytical Marketer. Often used to house, onboard, visualize and act on performance marketing data. It is easy enough for non-analys...
Becoming A Certified Datorama Partner
March 01, 2021 | Article
Becoming a Datorama Certified Partner: Partnering with Datorama provides a wealth of opportunities to grow your business and develop your expertise within Salesforce's data ecosystem.
Datorama Webinar on Data Storytelling
September 30, 2020 | Article
Ross Jenkins, Decision Foundry US CEO, and 2021 Salesforce Marketing Champion was invited to speak at a Datorama webinar (sponsored by Salesforce) on the topic of Data Designing using Datorama.
Datorama: Create Custom Visuals Using Rich Text
May 05, 2020 | Article
The Rich Text or custom widget comes with an interesting list of ‘out of the box’ features. It makes your dashboard dashboards more interactive and AI driven, enabling you to explore many possibili...
Building Better Dashboards in Datorama
May 04, 2020 | Article
Organizing exhaustive marketing data from disparate sources into a centralized view has posed a serious operational problem for marketers everywhere.
Datorama for Agencies: Solving Media Analytics and Automated Reporting
May 01, 2020 | Article
Clients approach media agencies for expertise in media strategy, execution and their ability to produce media analytics and media planning insights.
Creating An Interactive Datorama Dashboard
April 29, 2020 | Article
Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services you offer create awareness and consideration.
AI-Powered Dashboards Track and Optimize Marketing Campaigns
April 28, 2020 | Article
The dashboard is nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industry observer said, “Using a dashboard is like viewing your business throug...
Media Cost Center Datorama: Optimize Marketing Media
April 25, 2020 | Article
Datorama's Media Transparency Center, formerly called Media Cost Center tracks expenses, puts total costs in your control, and contributes to your company’s profitability.
Datorama And Data Harmonization
April 22, 2020 | Article
Datorama data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your customers and campaigns.
Datorama: Omni-Channel Marketing Integration
April 20, 2020 | Article
Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different campaigns that show you what’s working for you and what’s not.
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