August 3, 2021
Datorama Reporting: Integrate, Prepare, and Export Your Marketing Data Faster
Datorama (now Salesforce Marketing Cloud Intelligence) transforms marketing data reporting into visual communication by onboarding, integrating, visualizing, and automating data across your entire technology stack. With one of the industry's most extensive and reliable libraries of marketing API connectors and AI capabilities, it empowers marketers to unify their data without extra cost.
Datorama Salesforce Data Integration
Datorama unifies data from disparate sources into a single database, covering social, search, display, video, programmatic, web analytics, CRM, email, and more. Machine learning assists with scheduled updates via email and SFTP, making data integration seamless and automated.
Data Preparation in Datorama Salesforce
Data Preparation incudes collecting, cleaning, and consolidating data into a centralized place for reporting, analytics, and strategic insight. This is a crucial step in analytics and reporting because of the variety of different marketing data sources often required.
Datorama Salesforce Methods of Data Export
Datorama offers multiple export formats including .csv, .tbwa, .pdf, .zip, and GPG/PGP encrypted files. The Query API provides programmatic access to stored data, while Data Pipelines enables exporting directly to databases, reports, or Tableau. Advanced Export features customizable layouts saved as templates, and scheduled reports come at no additional cost.
How Datorama + Tableau Integration Helps
As members of the Salesforce family, Datorama and Tableau natively connect to each other, enabling unlimited data exploration. This integration combines marketing data with enterprise business intelligence, providing a comprehensive view of performance across all channels and business functions.
FAQs
Frequently Asked Questions
Datorama integrates with social media, search, display, video, programmatic, web analytics, CRM, email, and many more platforms through its extensive library of marketing API connectors.
Datorama uses AI and dynamic modeling to automatically standardize data from multiple sources into one common taxonomy, reducing the manual effort typically required for data preparation.
Yes, Datorama and Tableau natively connect as part of the Salesforce ecosystem. Data Pipelines enables direct export to Tableau for deeper business intelligence analysis.
Get Expert Datorama Support
Our team can help you integrate, prepare, and export your marketing data faster with Datorama and the Salesforce ecosystem.
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