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Salesforce Datorama Makes Sense of Complex Data

November 17, 2023

What is Datorama used for? Datorama stands out for its robust data connectors, ease of data retrieval, and cost-effective solutions for medium to large enterprises. It offers diverse functionalities, including building a single source of truth at an enterprise scale, and native integrations with other Salesforce Cloud platforms.

Salesforce Datorama is a software as a service platform – now known as Marketing Cloud Intelligence – it serves as a crucial tool for businesses in managing and unifying data of all types and sizes. Datorama enables the integration of diverse marketing sources into a single data model, facilitating the visualization of this data into native dashboards or exporting structured data for ingestion into 3rd party platforms.

Data Connectivity and Unification

Salesforce Datorama addresses a significant marketing challenge by automating the connection and unification of data across multiple platforms. This results in a single data source that enables accurate and timely analysis, providing users with critical marketing intelligence. It is particularly adept at bringing together marketing data from various channels, campaigns, and platforms, thereby unlocking insights and enabling actions on all marketing activities. This capability allows customers, including brands and agencies, to comprehend the effectiveness of their marketing investments and optimize them in real-time.

New to Datorama? Learn the fundamentals of data onboarding and integration

What is Datorama Used For?

  • Centralizing Data Management: It allows for the aggregation of data from disparate marketing sources, simplifying data management and analysis.
  • Enhancing Decision Making and Team Collaboration: By providing a comprehensive view of marketing data, it aids in making informed decisions based on real-time insights.
  • Performance Optimization: Businesses can track KPIs (Key Performance Indicators) and ROI (Return on Investment) more effectively, leading to optimized marketing strategies and budgets.
  • Efficient, Automated Reporting: The ability to integrate various data sources into a single platform makes reporting more efficient and dependable.
Datorama is most helpful to mid to large advertisers and agencies that want the data flexibility of SaaS (Software as a Service), but the option to customize reporting solutions across an enterprise. It can be used as a single platform to manage all of your data or as an add-on to larger tech stack initiatives.

Who Uses Datorama?

  • Marketing Professionals and Teams: They benefit from streamlined data analysis and reporting capabilities, which are crucial for developing and adjusting marketing strategies.
  • Businesses and Brands: For businesses seeking to understand and improve their marketing performance, Datorama provides essential tools for data-driven decision-making.
  • Agencies: Marketing and advertising agencies utilize Datorama to better serve their clients by offering data-backed insights and strategies.
  • Publishers: Datorama helps publishers with yield and revenue management issues and facilitating insertion order reconciliation challenges between first- and third-party delivery systems.

Considering a Purchase?


Datorama (Marketing Cloud Intelligence) is a versatile and powerful tool that changes how businesses approach and analyze data. This makes it an indispensable asset for anyone involved in data analysis, managing performance, or tracking growth strategies. [not so sure how this last statement sounds.

About Decision Foundry

Decision Foundry is a Salesforce, independent software vendor, managed services provider, and a certified award-winning Salesforce Marketing Cloud integration partner. Decision Foundry closes the gap between data accessibility, platform adoption and business impact. Our consulting services include the integration of Data Cloud, Account, Engagement, Personalization, Tableau, and Intelligence.