Salesforce Marketing Cloud

Stop blasting generic campaigns. We architect, build, and optimise Salesforce Marketing Cloud — with Journey Builder, Einstein AI, and cross-channel personalisation — so every message drives engagement and revenue.

Journey orchestration, email automation & AI personalisation
certified Salesforce experts across every cloud
End-to-end: from strategy to managed marketing service

Contact Us

Or reach us directly at: sales@decisionfoundry.com

The Reality

Generic Marketing Is Why Engagement Rates Keep Falling

Your team isn't failing because they lack creativity. They're failing because the marketing infrastructure underneath them was never designed for personalisation at scale. These problems compound — and they're costing you revenue every single day.

1

Customers receiving generic, one-size-fits-all messages

Your subscribers get the same email regardless of behaviour, preferences, or lifecycle stage — and they're tuning out.

2

Marketing and sales teams working from different data

Marketing sees one version of the customer, sales sees another. Leads fall through the cracks and attribution is guesswork.

3

No visibility into which campaigns actually drive revenue

You can track opens and clicks, but you can't connect campaign activity to pipeline, revenue, or customer lifetime value.

4

Manual campaign execution consuming the entire team's bandwidth

Every campaign requires manual list pulls, template builds, and QA — leaving no time for strategy or optimisation.

5

Email deliverability issues killing engagement rates

Messages are landing in spam, bounce rates are climbing, and your sender reputation is deteriorating with every send.

6

Fragmented customer data across ESP, CRM, and analytics tools

Subscriber data lives in 5 different systems with no single source of truth — making personalisation impossible.

7

B2B leads going cold because nurture sequences don't exist

Leads are captured but never nurtured. There's no automated follow-up, no scoring, and no handoff to sales.

8

Marketing ROI impossible to prove to leadership

You know marketing works, but you can't quantify it. Budget conversations become opinion-based instead of data-driven.

Our Expertise

Four Ways We Power Your Marketing Cloud

Journey Orchestration & Automation

Design and deploy multi-channel, multi-step customer journeys triggered by behaviour, events, and data changes — delivering the right message at the right moment.

  • Journey Builder strategy & implementation
  • Trigger-based automation workflows
  • Multi-channel journey design (email, SMS, push)
  • A/B testing & journey optimisation

Email Studio & Deliverability

Build enterprise-grade email programs with dynamic content, personalisation, and industry-leading deliverability — at scale.

  • Email template design & Content Builder
  • Dynamic content & AMPscript/SSJS
  • IP warming & deliverability optimisation
  • Compliance (CAN-SPAM, GDPR, CASL)

Marketing Intelligence & Analytics

NEW

Unify campaign performance data across every channel with Marketing Cloud Intelligence (formerly Datorama) for real-time ROI visibility.

  • Cross-channel attribution modelling
  • Unified marketing dashboards
  • Campaign performance analytics
  • Budget allocation & ROI optimisation

Personalisation & Account Engagement

Deliver real-time web personalisation and B2B lead nurturing with Marketing Cloud Personalisation and Account Engagement (Pardot).

  • Real-time web & app personalisation
  • B2B lead scoring & grading
  • Nurture campaign design & automation
  • Sales-marketing alignment & handoff

Marketing Cloud + AI

Einstein AI: The Intelligence Behind Every Message

Marketing Cloud isn't just an email platform — it's an AI-powered engagement engine. From send-time optimisation and engagement scoring to predictive content and Agentforce campaign generation, we activate the AI features that turn data into revenue.

Explore AI Capabilities

Einstein Send Time Optimisation

AI determines the optimal send time for each individual subscriber, maximising open rates and engagement.

Einstein Engagement Scoring

Machine learning scores every contact's likelihood to open, click, or unsubscribe — so you target the right audience.

Predictive Content Selection

AI automatically selects the best-performing content for each subscriber based on historical engagement patterns.

Agentforce Campaign Designer

Salesforce's newest AI agent builds entire multi-channel campaigns from a single brief — generating emails, landing pages, and audience segments.

Salesforce Ecosystem

Marketing Cloud Connects to Your Entire Salesforce Stack

Marketing Cloud doesn't operate in isolation. We integrate it with your CRM, data platform, analytics, and commerce systems — so every customer touchpoint is connected and personalised.

Sales CloudData CloudService CloudCommerce CloudAgentforceTableauGoogle AnalyticsSocial StudioAdvertising StudioCMS ConnectSlackCDP Connectors

+ native connectors to marketing data sources via Marketing Cloud Connect

Our Process

From Generic Campaigns to Personalised Journeys in Weeks

01
Weeks 1–2

Audit & Strategy

Analyse your current marketing stack, data model, and campaign performance to define the Marketing Cloud roadmap.

02
Weeks 2–4

Architecture & Data Model

Design the data extension schema, subscriber model, and integration architecture for scalable personalisation.

03
Weeks 4–10

Build & Automate

Implement journeys, email templates, automation rules, and Einstein AI — configured to your brand and business rules.

04
Weeks 10–14

Migration & Integration

Migrate from legacy ESPs, connect CRM and analytics systems, and warm IPs for optimal deliverability.

05
Ongoing

Launch & Optimise

Go live with training, A/B testing frameworks, and ongoing optimisation to continuously improve engagement and ROI.

Case Study

Global Media Brand

Fortune 500 Media Company Achieves Measurable ROI in Year One With Marketing Cloud

A Fortune 500 media company with subscribers across multiple brands. We consolidated legacy ESPs into Marketing Cloud, built automated journey frameworks, and implemented cross-brand personalisation — driving a 45% increase in email engagement and 300% ROI.

300%

ROI in year one

45%

Higher engagement

4→1

Unified platform

15M+

Subscribers managed

Read the full case study
300%

ROI in year one

Unified · Personalised · Automated

Case Study

Building your marketing stack from zero? See how Decision Foundry delivered SFMC journeys, audience automation, and 7-source MCI analytics for a tech company.

Read the Case Study

How We Work

Engagement Options

Pick the model that fits where you are. All engagements include a dedicated Marketing Cloud lead and a clear outcome definition.

2–4 Weeks

Marketing Cloud Assessment

Ideal for: Teams evaluating Marketing Cloud or needing a strategic roadmap

Comprehensive audit of your current marketing stack, data architecture review, and Marketing Cloud roadmap with ROI projections.

  • Current ESP & marketing stack audit
  • Data architecture & subscriber model review
  • Marketing Cloud roadmap & recommendations
  • ROI projection & business case
  • Migration complexity assessment
Most Popular
10–16 Weeks

Full Implementation

Ideal for: Organisations ready to build or migrate to Marketing Cloud

End-to-end Marketing Cloud build including journey design, email templates, data model, Einstein AI, integrations, and go-live support.

  • Everything in Assessment
  • Journey Builder strategy & implementation
  • Email templates & Content Builder setup
  • Data extension schema & integrations
  • Einstein AI configuration
  • Go-live support & team training
Ongoing

Managed Marketing Service

Ideal for: Teams that need expert-managed marketing operations

Continuous campaign execution, deliverability monitoring, journey optimisation, and platform administration — so your team focuses on strategy.

  • Campaign execution & management
  • Deliverability monitoring & optimisation
  • Journey performance optimisation
  • Platform administration & support
  • Priority SLA & dedicated strategist

Common Questions

Salesforce Marketing Cloud FAQs

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is the platform marketers use to design, automate, and measure customer journeys at scale. It spans email (Email Studio), SMS, push, journey orchestration (Journey Builder), audience targeting (Audience Builder), and increasingly AI-driven send-time optimisation and engagement scoring via Einstein. It's distinct from Marketing Cloud Account Engagement (formerly Pardot, B2B-focused) and Marketing Cloud Intelligence (the analytics layer).

What does Decision Foundry's Marketing Cloud service include?

Four core workstreams: journey orchestration and automation (Journey Builder, Automation Studio); Email Studio + deliverability engineering (sender reputation, IP warming, BIMI); marketing intelligence and analytics (often via integration with MCI); and personalisation + Account Engagement integration. Plus AI activation — Einstein Send Time Optimisation, Engagement Scoring, and Copy Insights.

How does Marketing Cloud differ from HubSpot, Klaviyo, or Adobe Campaign?

HubSpot is strong on SMB inbound and simple automation; Klaviyo is purpose-built for ecommerce email; Adobe Campaign is enterprise but more orchestration-heavy. Salesforce Marketing Cloud's edge is its native integration with the Salesforce platform — CRM data, Data Cloud profiles, Sales Cloud opportunities, and Service Cloud cases all flow into Journey Builder out of the box. For organisations standardising on Salesforce, MC is the natural choice.

How long does a Marketing Cloud implementation take?

A focused single-business-unit rollout (Email Studio + basic journeys + 2–3 data integrations) runs 12–16 weeks. A multi-BU enterprise rollout with complex audience modelling, Data Cloud integration, and AI activation runs 5–8 months. Every engagement starts with a discovery call where we audit your current marketing stack and scope timeline to your specific environment.

We already have Marketing Cloud but adoption is low — can you fix that?

This is one of our most common engagements. Marketing Cloud was probably implemented years ago for a use case that's evolved — journeys that don't trigger correctly, deliverability that degraded, dashboards no one trusts. Our FDE engineers embed inside your marketing ops, observe what's actually being sent and why, and rebuild the configuration around your current motion. No rip-and-replace.

Why Decision Foundry for Marketing Cloud?

We're a Salesforce SELECT Partner with deep Marketing Cloud + MCI + Data Cloud expertise — the rare combination that connects what gets sent (Marketing Cloud) to who it's sent to (Data Cloud) to how performance is measured (MCI). 85+ Salesforce certifications, 700+ projects delivered. Several of our consultants are Salesforce Marketing Champions, and we've delivered Marketing Cloud rollouts in pharma, financial services, retail, and media — high-data-complexity environments where simple email tools break down.