Salesforce Marketing Cloud Services

Ignite Your Marketing Possibilities

Innovative approaches to Salesforce Marketing Cloud to maximize your marketing impact with the best experience possible

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We solve the key challenges of subpar Salesforce Marketing Cloud deployment

Deploying Marketing Cloud can be tricky

Implementing Salesforce Marketing Cloud in isolation results in a tangled web of fragmented systems, disjointed processes, and conflicting strategic visions.

Crafting an Optimal Vision for Your Goals

Before implementation, it’s crucial to have a clearly defined vision of your desired objectives. Without this, you risk subpar results and unsatisfactory outcomes.

Integration with Existing Systems

Integrating Salesforce Marketing Cloud with legacy systems can be complex and time-consuming. Organizations often have multiple data sources and devices that need to work seamlessly with the new software.

Campaign and Email Utilization

Efficiently using Salesforce Marketing Cloud for campaigns and email management requires understanding audience segmentation and content personalization. Businesses often face challenges in optimizing these features for impactful marketing.

Improvement and Performance Tracking

Continuously enhancing and tracking the effectiveness of campaigns is essential for successful Salesforce Marketing Cloud utilization. Businesses often struggle with refining strategies and measuring outcomes to drive ongoing improvement.

We make Salesforce work for you

We ensure successful Marketing Cloud implementation and realization of the strategic objectives

Decision Foundry helps you assess your business priorities to get the most out of the platform

Ditch one-size-fits-all marketing. We’ll help you create dynamic content, leverage AI-powered recommendations, and tailor customer journeys based on individual behavior. Every interaction becomes a personalized touchpoint, fostering deeper connections and driving real engagement.

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Marketing Cloud isn’t just a toolbox, it’s your secret weapon for crafting unforgettable customer journeys. We’ll help you orchestrate seamless experiences across multiple channels, anticipating your customers’ next moves with machine learning. This translates to more conversions and long-lasting relationships.

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Marketing Cloud puts your data to work. We’ll help you unlock valuable insights to optimize campaigns and make data-driven decisions with confidence. Imagine real-time data visualizations, curated reports, and interactive dashboards that tell a story. You’ll see what’s working and what’s not, allowing you to refine your approach on the fly.

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We’re more than consultants; we’re your marketing dream team. From initial planning and implementation to ongoing support, we’ll guide you every step of the way. This includes evaluating your business goals, customizing Marketing Cloud to your unique needs, and ensuring your team has the training to become Marketing Cloud pros.

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Our experts will ensure your Marketing Cloud platform adapts to your evolving needs. Whether you’re a scrappy startup or an established enterprise, we’ll help you scale your marketing efforts efficiently and achieve sustainable growth.

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Marketing cloud

Marketing Cloud Services FAQs

Marketing Cloud provides a range of services, including automated digital marketing, email service provider replacement, omni-channel communications, personalized 1-to-1 journeys, campaign services, digital customer experience, and data science.

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Salesforce Marketing Cloud Services customers have reported a 75% improvement in campaign deployment speed (source: Salesforce.com). To achieve this, work with a dedicated team of experts, including solution architects, technical architects, deployment specialists, and creative teams.

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Demand generation marketing aims to increase awareness, engage potential customers, and drive conversions. Here are steps to create a campaign using Salesforce Marketing Cloud:

  • Brand Awareness and Education: Make potential customers aware of your brand and unique offerings.
  • Lead Generation: Create curiosity and interest among potential leads.
  • Lead Nurturing: Encourage leads to engage further through content or gated assets.
  • Conversion: When nurtured, leads become customers.
  • Tracking and Data Analysis: Learn from conversions and refine your approach.

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  • Conversions Tracking: Use Conversions Tracking to monitor click-through data at a deeper level. By inserting tracking code into your website, you can optimize traffic rates and revenues for various campaigns. When subscribers visit landing pages via email links, you track their activity and pass data back to the application.
  • Personalization Engine: Leverage machine learning and AI to create personalized experiences across channels. Customize webpages, in-app experiences, product recommendations, and more, driving specific KPIs from acquisition to retention.
  • Integration with Sales and Service Cloud: Seamlessly integrate Marketing Cloud with other Salesforce products to enhance customer engagement and drive conversions.

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  • Omnichannel Marketing: Extend your reach across email, social media, mobile, and web. Ensure consistent, personalized experiences for your audience.
  • Journey Builder: Use Journey Builder to design and automate customer journeys across touchpoints. Connect interactions and offer a seamless experience.
  • Personalization: Utilize real-time user behavior and historical data to tailor experiences. Customize everything from webpages to content.
  • Campaign Creation: Follow step-by-step guides to create impactful campaigns using Salesforce Marketing Cloud.

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Case Studies

Partner with us to optimize your entire Salesforce ecosystem

Unlock the full value of your Salesforce investment

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Let’s discuss how we can help you augment your capabilities with Salesforce.

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