Decision Foundry X Salesforce Marketing Cloud Intelligence
Unify cross-channel marketing data with Salesforce Marketing Cloud Intelligence.
Smart marketing starts with data insights. Decision Foundry enables marketing leaders move beyond reports to operational intelligence using Salesforce Marketing Cloud Intelligence (MCI).
No more disconnected data across media platforms and delays in decision making.
Converge data from campaigns, web and social into a single view with clear customer insights that drive action.
Realize the full potential of MCI with Decision Foundry's agile, outcome-driven implementation approach. Our service partnerships span across the full MCI lifecycle: from strategy and architecture to adoption, and uncovering advanced intelligence.
We help you bring every marketing touchpoint — paid, owned, earned and CRM — into a single data and decision-ready environment. This means harmonized campaign data, consistent KPIs, and a single source of truth for reporting and optimization. Marketing teams trust what they see, and act on it with confidence.
Stop wasting time on manual data prep. Our data experts configure MCI using Einstein AI and Agentforce to automate ingestion, normalization and enrichment. Detect anomalies, enrich datasets, and receive AI recommendations for optimization. Free up your team to focus on strategy and performance.
We tailor MCI to your business model, attribution approach and operating goals. The result: faster time to value, higher adoption and dashboards that reflect how your teams actually make decisions.
Move from time-lagged reports to always-on intelligence. Use automated dashboards, AI-summarized insights and alerts to surface trends, anomalies and opportunities as they emerge.
Enable built-in multi-touch attribution, unified spend reporting and end-to-end visibility that ties marketing activity to business outcomes. Optimize budgets and improve ROI with confidence.
When native connectors aren’t enough, we extend MCI with custom pipelines and enriched datasets — ensuring your intelligence reflects the full marketing ecosystem, not partial views.
We run end-to-end MCI to Tableau migrations — connectors, data models, and dashboards — with parallel validation before cutover. Numbers match on Day 1.
Modern marketing stacks are faster, cheaper, and more flexible than MCI. We'll show you which one fits yours.
Translate data insights directly into measurable marketing impact.
A unified, trusted foundation for decision-making within Salesforce
Optimize campaigns while they are in motion. Surface trends, risks and opportunities as they appear.
Activate intelligence natively within Salesforce workflows. Elevate marketing performance continuously.
Case Study
Professional Services
See how Decision Foundry rebuilt the MCI workspace for a high-volume professional services firm — stabilising every failing stream, connecting 12 sources, and restoring full-funnel attribution.
Read Case Study
Make Marketing Cloud Intelligence transformative for your team. Implement or enhance it with clarity, governance and purpose.
Schedule a consultation with a MCI consultant at Decision Foundry.
Salesforce-certified consultants with deep implementation experience.
Built for governance, scale and speed.
Common Questions
Marketing Cloud Intelligence (MCI), formerly known as Datorama, is Salesforce's marketing analytics platform. It unifies and analyses marketing performance data across channels, campaigns, and systems — pulling together ad-platform data, CRM data, web analytics, and offline sources into a single source of truth, then surfacing dashboards, alerts, and AI-driven insights.
Six capability areas: unified data and governance; automation and AI integration; strategic implementation and adoption; real-time insights and automation; attribution and dashboard design; and custom integrations + data enrichment. We're known for our Harmonization Center expertise — the part of MCI most teams struggle to use well.
MCI excels at real-time, marketing-specific intelligence — its data model is purpose-built for media performance, with hundreds of pre-built connectors to ad platforms. Tableau and Power BI are general-purpose BI tools, stronger for deeper exploration and cross-domain analytics. Many of our clients run both: MCI as the marketing source of truth, Tableau or Power BI for executive cross-functional analytics. We help you architect both into one strategy.
With Decision Foundry, organisations typically achieve usable dashboards and automated insights within 8–12 weeks. A larger multi-business-unit rollout with custom harmonisation, attribution modelling, and external system integrations runs 4–6 months. Pricing scales with workspace count, data row volume, and number of integrations. We'll give you a real-numbers estimate within a week of a free discovery call.
Absolutely. MCI ships with 200+ pre-built connectors covering Google Analytics, Meta, LinkedIn, TikTok, programmatic platforms, email tools, CRMs, and offline data sources. For systems without a native connector, we build custom data streams via the TotalConnect framework. Most of our MCI deployments connect 15–30 distinct sources, often including non-Salesforce CRMs, ERPs, and BI warehouses.
MCI is our specialty — we've delivered more MCI / Datorama implementations than most Salesforce SIs in the world, including for some of the largest media holding companies and pharma brands. Multiple Salesforce Marketing Champions on staff, deep Harmonization Center expertise, and our own Mastering Datorama training program. When clients have struggled with MCI elsewhere, they come to us.