Gaming Case Study
Gaming Meets Marketing Intelligence
Video gaming publishing titan required data management and reporting automation support to deliver a highly customized marketing data application.
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Our Client
An iconic American video game publisher of some of the most popular titles in gaming history that boasts billions of dollars in annual revenue.
The Challenge
DF was given a 10-week deadline as the client wanted the new system in place before the holiday season that started in 12 weeks. We had to document institutional knowledge that didn’t exist anywhere but in the mind of an analyst, streamline reporting from proprietary systems and licensed data tools, and deliver the needed data in a concise manner while expanding the results to more than just automated reporting efficiencies and standard data tables.
Our Strategy
We started by creating an interface that was far more user-friendly than the legacy one. We integrated their data streams and set them to refresh faster. Project management was reworked to provide transparency and shared accountability. The intent was to provide a single system that would be adopted easily by employees.
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Our Solution
Our talented analytical designers onboarded data sets across a dozen media platforms, harmonizing the data sets across three levels: Strategy, Regions and Tactics. We used sketches, wireframes and interactive storyboards to bring their concepts to life while creating a branded experience specifically meant to match the feel of this iconic gaming company.
The Results
Decision Foundry crafts beautiful, scalable, mission-critical data applications in Datorama, like no one else does.
We fused the required data sources across file formats and naming conventions to transform the brand’s data assets, all while exploiting parent-child relationships, data classifications, reporting hierarchies, and data pattern recognition. We built custom calculations, aligned critical KPIs, developed gap to goal frameworks and created dynamic benchmarks across partner strategies, regions, tactics and campaigns. In addition, we made the entire system mobile-ready so as to make remote monitoring possible.
What Decision Foundry will do for you
Decision Foundry has what you need to excel in your marketing endeavors and results. We will help you reach more customers, get more for your money, and get a clearer focus on your marketing intelligence. Decision Foundry makes it easy to set up, customizes tools to access and sort your data streams, and helps you acquire the best picture possible for your success.
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