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6 Data Driven Design Principles

By Ross Jenkins, created on October 31, 2022 at 9:48 AM EDT

Dreamforce, the world’s largest software conference, returned to the San Francisco Bay Area this September, and Decision Foundry CEO Ross Jenkins was honored to be among the prestigious speakers. During the conference, he shared his thoughts on how to build measurably better data experiences including practical tips, principles, and examples. He discussed a structured and teachable approach for communicating data insights through a combination of The Principles of Data-Driven Design.

Ross walked through some of the finer points of Marketing Cloud Intelligence, formerly Datorama, and Tableau including how to manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences. Grab the presentation slides to learn a human-centric approach to develop better data experiences.

Want to know more about improving your data experiences? Watch our entire Mastering Datorama series.

Further Readings related to his discussion

About Ross

Ross is the CEO of Decision Foundry and a 23-year veteran in the Customer Analytics and Digital Marketing space. He’s been named a Datorama Best Data Visualization Winner, a Salesforce Marketing Champion, and an IAB Data Rock Star.

During his career, Ross has served as an Analytics Executive for several of the world’s largest media holding companies. He’s also a writer and an accomplished international keynote speaker.




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