Articles

6 Data Driven Design Principles

October 22, 2022 | Article

An encore of our top-rated Dreamforce 2022 presentation. See Ross's walkthrough of approaches, challenges and solutions as presented at Dreamforce.

How Decision Foundry Uses Wireframes to Deliver Better Data Experiences

September 28, 2022 | Article

Learn How Decision Foundry uses Moqups to communicate between stakeholders, build consensus, and de-risk development processes.

How to Connect Datorama & Tableau

September 14, 2022 | Article

Examine the benefits of integrating two powerful data exploring tools: Marketing Cloud Intelligence (formerly Datorama) and Tableau, and the steps needed to integrate these tools.

Datorama Custom Visuals: Custom Map Visuals

August 31, 2022 | Article

A client needed Datorama Custom Visual Map that went further than the Canadian province level. Through some clever workarounds, Decision Foundry met this challenge.

New App Launch: Dynamic Sunburst Chart on Tableau Exchange

August 02, 2022 | Article

Tableau App: Dynamic Sunburst Charts visualize hierarchical data and provide quick summaries for quick insight viewing.

Datorama Visualization Tricks: Measure Planned Versus Actuals with Pacing Charts

June 28, 2022 | Article

Datorama's Pacing Charts are a great way to track how much a client’s planned spend tracks to the actuals. In this article, we explain how to effectively implement these widgets and customize them ...

Datorama Salesforce: Custom Date Interactive Filters and Time-Comparison Bar Widgets

June 22, 2022 | Article

In Datorama, a time comparison widget shows the previous value and percentage growth or decline in a specified KPI.

Datorama Reporting: Using Drill Downs and Data Exploration

June 17, 2022 | Article

With drill downs, users can instantly visualize granular levels of data within a widget and without moving into a different page or section.

Why Dashboards Fail: The Missing Marketing Imperative

May 13, 2022 | Article

Until primary metrics are understood, tracked, socialized, and improved, marketers will never achieve data empathy and clients will fail to adopt the data products we've created for them.

Datorama Webinar: Designing with Data

May 06, 2022 | Article

In this webinar, we explain how Datorama users can manipulate HTML, CSS, and JavaScript, to create truly memorable data experiences.

Signature Datorama Dashboards and Visualizations

May 03, 2022 | Article

At Decision Foundry, we add your branding style and approved imagery to create an inspiring and relatable visualization.

Datorama Data Canvas: Building Custom Dashboards

May 03, 2022 | Article

The purpose of this aticle is to outline the process, tools and systems we’ve defined to create modern data products and applications within Datorama.

How PepsiCo Creates Snackable Insights to Optimize Marketing Outcomes

January 24, 2022 | Article

In this Datorama Webinar, you’ll find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels...

Datorama Reporting: Integrate, Prepare, and Export Datorama Data Faster

August 03, 2021 | Article

As a leading marketing intelligence platform leader, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry's most extensive library of mar...

Creating An Interactive Datorama Dashboard

April 29, 2020 | Article

Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services you offer create awareness and consideration.

Tableau: Prepare Data Analysis with Tableau Prep

March 24, 2020 | Article

Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Prep.

Tableau: Data Visualization Made Easy

March 14, 2020 | Article

Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions.