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Becoming A Certified Datorama Partner

By Ross Jenkins, CEO and Salesforce Marketing Champion. Revised December 19, 2023 at 6:35AM EST

Decision Foundry is a top-tier, Certified Datorama Partner in the Americas and Asia Pacific. We have over 130 employees, 25 of which are certified Datorama professionals. We have four Salesforce Marketing Champions with expertise in Intelligence, Sales, Engagement, Journey and Interaction. We are certified Managed Service Partners (MSP) and a Datorama ISV of distinction. We offer Datorama training and Tableau data exploration to non-partners. Find us on the Salesforce App Exchange or take advantage of our free, monthly educational series, Mastering Datorama Fundamentals.

What does it mean to become a Datorama Certified Partner?

Partnering with Salesforce Datorama provides a wealth of opportunities to grow your business and develop your expertise within Salesforce’s data ecosystem. Becoming an Integration Partner or Managed Service Provider also means taking considerable responsibility for understanding client data, available platforms, onboarding, and driving incremental sales. Certified implementation partners can focus across any number of verticals, drive ACV by upselling peripherals like media cost center, Data Lakes or even developing custom data connectors for enterprises, agencies, and publisher business models.

Datorama Certification: What does it take to achieve it?

Datorama Certification is a challenging training process in which every official implementation partner must demonstrate mastery of data concepts to implement Datorama. To certify, partners must first understand Datorama features and capabilities starting with the identification of different entities and associated attributes. Next, they must build an effective Datorama Data Model and understand advanced Datorama harmonization features. These Harmonization components include understanding parent-child data relationships, data fusion, and custom classification using pattern recognition. A final project is delivered using fully functioning Datorama dashboards highlighting many of the topics previously outlined. Additionally, candidates should be able to demonstrate proficiencies in the use of Media Cost Center, formerly known as Media Transparency Center and utilizing CRM Data within Datorama. This content is subject to change, but at the time of this writing, there were 3 steps to achieving certification, all of which can now be completed, online.

You must first complete three online training modules, including Admin training demonstrating platform expertise; basic, intermediate and advance. You should expect to spend 40+ hours to complete this part of the certification. Next, there’s a virtual Bootcamp course which includes an assortment of training videos, hands-on exercises, and a prerequisite exam. You should expect to spend about 45 hours to complete this leg of the certification. Finally, there’s a 3-hour online exam that includes a mix of theoretical and hands-on platform exercises. Answers are in multiple-choice and exam retakes are permitted. Finally, there are new forms of accredited Professional exams currently in beta, so reach out to Datorama for changes within the program. If you aren’t a recognized implementation provider, you will not be supported commercially and you can’t take advantage of Salesforce’s broad network of opportunities.

Where do I register to become a Datorama Partner?

Datorama Certified implementation partners require at least one certified Solutions Architect, soon to be designated simply as a Salesforce Accredited Datorama Associate. The requirement for an additional Datorama certified Project Manager to achieve partner status has been removed. Decision Foundry has several technical accredited professionals certified in every region we operate. You can become a Datorama partner by contacting Salesforce, directly. 

What is a Datorama Solutions Architect?

Solution Architects are responsible for the technical and business delivery design of the Datorama platform. He or she focuses on understanding and explaining the pros, cons, and best practices of data implementation methods within Datorama. They bring extensive experience in data modeling, ETL, and SQL, as well as a broader experience with business intelligence implementations.

What is a Datorama Project Manager?

Project Managers bring significant experience in enterprise software project delivery from discovery to post-deployment. The PMs ensure on-time delivery, communicate with technical leads, interface with clients, and verify those core requirements are met.

For Project Managers, the Datorama certification process requires online training with three modules, a self-paced webinar, and a set of deliverables for final evaluation.

Which Salesforce training modules count towards Datorama Partner Certification?

When thinking about the qualifications required for becoming a Datorama Certified Partner, consider the following chart.

Certified Partner Qualifications List

How do I become a Datorama Accredited Professional?

For previous and potential accredited partners, the Accredited Professional program has become the new standard and there are implications that will impact your status as a certified implementation partner in 2022. With the new title, comes a new Datorama Accredited Professional exam which will shortly replace the existing Datorama Associate exam as well as the legacy Datorama Solution Architect credentials previously accepted to achieve partner status.

What will happen to the existing Datorama Associate accreditation?

According to Salesforce, Partners will no longer be able to register for this exam and the Datorama Associate accreditation will be valid only until December of 2022 for those who have previously achieved this distinction. After December of 2022, the Datorama Associate will no longer be recognized for partner accreditation.

What will happen to the legacy Datorama Solution Architect credential?

According to Salesforce, given the age of this credential and because it does not count towards Trailblazer points or Navigator status, partners are highly encouraged to pass the new Datorama Accredited Professional exam.

Is there a Datorama Data Architect Exam?

The designation of certified Data Architect does not exist for Datorama. In the immediate future, partners are required to achieve distinguished status by passing the Datorama Accredited Professional Exam, only.

Datorama will continue to recognize the Datorama Solution Architect credential until Jan 31, 2022, at which point, Datorama will retire this credential in lieu of the Datorama Accredited Professionals certification previously referenced.

Is there Datorama Certification Help for Non-Partners?

It’s true that the certification programs are only offered to partners, but a non-partner can take the Datorama Associate exam, too. However, online training materials are only shared with partners and some fees may be applied to partners and non-partners, alike.

In an effort to prepare non-partners wishing to gain a level of mastery in Datorama development, we have created a certification readiness and training program that can be used to prepare non-partners for formal testing. This training program was created to support clients who want to confidently maintain and build upon their use of Salesforce Datorama.

Are there Datorama Certification Costs?

Yes, there are modest cost implications to becoming a Datorama Accredited Professional, but the value far outstrips the initial investment. At the time of this writing (12/7/2021), partners and non-partners should expect to pay $150 for an initial test and $75 for an exam retake. Check with your account manager as vouchers may be available for partners, only.

Are there Datorama Certification Training Programs?

If you aren’t a partner, you won’t receive any training support. However, we provide basic to advanced use cases that you’ll require to help you prepare for certification exams, including our two, and four-day digital boot camps. Some of the training topics include capturing data requirements, tools to aid in project discovery, data management principles, designing data narratives, developing custom visuals, and conducting proper user research to build valuable decision frameworks. In addition, our two-day digital camps help you better understand Datorama functionality, ingestion methods, administration, parent-child relationships, and harmonization. Learn more about our Datorama training and implementation services and feel free to take advantage of our free, monthly educational series, Mastering Datorama Fundamentals.

Learn about the Datorama certification process by visiting the Salesforce partner community hub and in the future, consider enrolling in one of Decision Foundry’s training programs.




Certification Services