Mastering Datorama

Ross Jenkins is a 23-year veteran in the Customer Analytics and Digital Marketing space. He's been named a Datorama Best Data Visualization Winner, a Salesforce Marketing Champion, and an IAB Data Rock Star. Ross is the CEO of Decision Foundry, a global Salesforce Implementation Partner. During his career, Ross has served as an Analytics Executive for several of the world's largest media holding companies. He's also a prolific writer and an accomplished international keynote speaker, including several Dreamforce and other Salesforce-related events.

Jomal Andrews is a Senior Solution Architect with 8 years of experience in building and maintaining multi-market Datorama implementations for some of the top media agencies and brands.

We answer the question, What is Datorama? During this session, Senior Technical Manager, Vimal Eapen conducts a formal platform walkthrough.

Marketing Cloud Intelligence (MCI), formerly known as Datorama is Salesforce's, cloud-based, data analytics platform for agencies, publishers, and advertisers. In this session, Senior Technical Manager and Principal Trainer, Vimal Eapen answers the fundamental question, What is Datorama?

Vimal covers the core components of Datorama's Connect and Mix, Analyze and Act, and Visualize tabs and explains the nuances of ingesting, harmonizing and visualizing data within a single, unified platform.

He goes on to provide a walkthrough of Intelligence's data model, native API and TotalConnect ingestion and mapping options. Finally, he reviews Salesforce's Marketplace which includes free and paid data apps.

In episode five of Mastering Datorama Fundamentals, Ross Jenkins and Vimal Eapen cover Harmonization focusing on patterns and harmonized dimensions, data classification, and data validation.

Marketing Cloud Intelligence (formerly known as Datorama) offers multiple tools for harmonizing your data. Because you can upload data from various sources, you need a way to merge the data and provide a complete view of your marketing activity. In most cases, no single data source holds all relevant data on a marketing event or campaign. The data is shared by multiple platforms that digital marketers use to do things like promoting the campaign on multiple channels. To analyze the full picture, we harmonize data from all sources into one.

The Harmonization Center is meant to streamline the entire process of creating meaningful dimensions from naming conventions patterns across all your marketing channels. Also allowing you to classify and validate your harmonized data all in one place.

Ross Jenkins is a 23-year veteran in the Customer Analytics and Digital Marketing space. He's been named a Datorama Best Data Visualization Winner, a Salesforce Marketing Champion, and an IAB Data Rock Star. Ross is the CEO of Decision Foundry, a Salesforce Implementation Partner. During his career, Ross has served as an Analytics Executive for several of the world's largest media holding companies. He's also a writer and an accomplished international keynote speaker, including at several Dreamforce and other Salesforce-related events.

Vimal Eapen is a Senior Technical Manager with over 8 years of Datorama experience in building and maintaining BI solutions for some of the top media agencies and brands. Vimal specializes in enabling the internal workforce with the required technical skill sets and also trains external stakeholders.

In episode four of Mastering Datorama Fundamentals, Ross Jenkins and Ankit Bhandari cover Data Visualization with a heavy focus on native and custom widgets.

Although the industry is focused on story and visualization, we argue that Information Design is too often overlooked. A good data story is not judged on its length, its complexity, or the use of advanced analytics. A good data story understands the audience, conveys a clear message, spurs action, and ultimately changes the way we do business. Unfortunately, 'Visualization' can get in the way of our narrative. We fail to tell the story and hide behind visuals. Fortunately, Marketing Cloud Intelligence offers clear credible solutions. In this session, Decision Foundry demonstrates what's possible.

Ankit Bhandari is a Senior Solution Architect with 5+ years of experience in building and maintaining multi-market Datorama implementations for some of the top media agencies and brands. Ankit has worked with Datorama since its earliest days and has been a part of its evolution ever since.

Episode 3 of Mastering Datorama Fundamentals covers Custom Classifications. Custom Classifications allow you to blend different data models and supplement your primary data with additional information. Ashish shows how to pivot the delivery data coming from multiple channels using overarching categories like Brand, Activity and Activity's description. These overarching categories are present in Campaign, Social Page Name and Email Subject's naming convention and Custom classification entities within each data model will be leveraged to establish a cross-channel link.

Ashish Nelson is a Technical Manager and a certified Datorama Solution Architect. He has more than six years of experience in building and maintaining multi-market Datorama implementations for various media agencies and brands.

Learn the art and science behind Data Blending. With data coming from so many sources, you need to blend or harmonize it to get the complete picture of your marketing activity. Without harmonized data, you'll end up analyzing each source individually and miss faster, more efficient insights.

Orchestrating data across channels and campaigns is equal parts science and art. With data coming from so many sources, you need to blend and harmonize to get your complete marketing activity picture. Without orchestration, you'd have to individually analyze each source and miss faster, more efficient insights. Enter Datorama Harmonization, one of the most powerful and often underutilized features of the platform.

In episode two, Decision Foundry CEO and Salesforce Marketing Champion Ross Jenkins and Group Technical Manager and Certified Datorama Solution Architect Lohith Paturu lead us through the importance of mastering Datorama Fundamentals while sharing best practices and tips for blending data sets

Building on the data set from Episode 1, we use these exciting features to blend and harmonize our data:

• Harmonization – Passive and Active Approaches
• Data Fusion
• Parent-Child Connection

Lohith Paturu is a five-year Datorama veteran, has worked within the platform since its earliest days, and has been a part of its evolution ever since. He's worked closely with large media agencies and Fortune 500 brands to create automated solutions. Lohith is a Datorama Solution Architect and has completed all the six levels of available certifications. His passion for excellence within Datorama, and his exposure to a wide variety of client use cases, gives him the unique ability to share his knowledge with other Datorama enthusiasts from novice to expert.

Want to learn how to use Datorama? The first step to quality solution building is sound data ingestion and onboarding. Join Lohith Paturu, Decision Foundry's Group Technical Manager and Certified Solution Architect, as he leads you through the importance of Data Onboarding Fundamentals.

Incorrect onboarding practices lead to aggregation issues, duplicate data points, inaccuracy, and ultimately, loss of stakeholder confidence. Technology has provided analysts with the necessary tools to increase the likelihood of proper data ingestion, but there are still universal principles that should be followed. When you onboard and prep your data correctly the first time, you can leverage your data to its fullest extent. Technology no matter how sophisticated should never trump data protocols. This is true of any business intelligence project and Datorama, now called Marketing Intelligence Cloud is no exception. In this session, we'll focus on Data Onboarding. No slides. No jargon. Just an old-fashioned walkthrough of the process using actual data within the platform.

In this first episode Ross Jenkins, Decision Foundry CEO, Salesforce Marketing Champion and Lohith Paturu, Group Technical Manager and Certified Datorama Solution Architect, lead us through the importance of mastering Datorama Fundamentals while sharing best practices and tips for onboarding data.

Learning Datorama can be challenging and depending on your use case, Datorama's defined architecture and data model has specific ways of onboarding data. In this live session, you'll learn how to:

• Prepare your data for Datorama onboarding
• Create a TotalConnect DataStream
• Validate your data

Mastering Datorama is episode one of a Datorama learning series covering basic and advanced topics.

Lohith Paturu is a five-year Datorama veteran, has worked within the platform since its earliest days, and has been a part of its evolution ever since. He's worked closely with large media agencies and Fortune 500 brands to create automated solutions. Lohith is a Datorama Solution Architect and has completed all the six levels of available certifications. His passion for excellence within Datorama, and his exposure to a wide variety of client use cases, gives him the unique ability to share his knowledge with other Datorama enthusiasts from novice to expert.