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Datorama Webinar:
Mastering Datorama Episode 3 – Custom Classifications

Thursday, October 20, 2022 | 11 AM EST

Mastering Datorama Fundamentals is part of a Datorama webinar series covering onboarding, integration, visualization, and Action Center.

Episode 3 of Mastering Datorama Fundamentals covers Custom Classifications. Custom Classifications allow you to blend different data models and supplement your primary data with additional information. Ashish shows how to pivot the delivery data coming from multiple channels using overarching categories like Brand, Activity and Activity’s description. These overarching categories are present in Campaign, Social Page Name and Email Subject’s naming convention and Custom classification entities within each data model will be leveraged to establish a cross-channel link.

Consider reviewing other Datorama webinars from our archives.

Helpful Post Webinar Resources:

Ross Jenkins is a 23-year veteran in the Customer Analytics and Digital Marketing space. He’s been named a Datorama Best Data Visualization Winner, a Salesforce Marketing Champion, and an IAB Data Rock Star. Ross is the CEO of Decision Foundry, a Salesforce Implementation Partner. During his career, Ross has served as an Analytics Executive for several of the world’s largest media holding companies. He’s also a writer and an accomplished international keynote speaker, including at several Dreamforce and other Salesforce-related events.

Ashish Nelson is a Technical Manager and a certified Datorama Solution Architect. He has more than six years of experience in building and maintaining multi-market Datorama implementations for various media agencies and brands.

LinkedIn Live: Mastering Datorama: Custom Classifications

Live Streamed: Thursday, October 10, 2022 | 11:00 AM EST

Hosted by: Ashish Nelson, Group Technical Manager and Certified Datorama Solution Architect

RESOURCES / Webinars

Datorama Webinar:
Mastering Datorama Episode 2 – Data Blending

Thursday, September 8, 2022

Learn the art and science behind Data Blending. With data coming from so many sources, you need to blend or harmonize it to get the complete picture of your marketing activity. Without harmonized data, you’ll end up analyzing each source individually and miss faster, more efficient insights.

Orchestrating data across channels and campaigns is equal parts science and art. With data coming from so many sources, you need to blend and harmonize to get your complete marketing activity picture. Without orchestration, you’d have to individually analyze each source and miss faster, more efficient insights. Enter Datorama Harmonization, one of the most powerful and often underutilized features of the platform.

In episode two, Decision Foundry CEO and Salesforce Marketing Champion Ross Jenkins and Group Technical Manager and Certified Datorama Solution Architect Lohith Paturu lead us through the importance of mastering Datorama Fundamentals while sharing best practices and tips for blending data sets

Building on the data set from Episode 1, we use these exciting features to blend and harmonize our data:

  • Harmonization – Passive and Active Approaches
  • Data Fusion
  • Parent-Child Connection

Helpful Post Webinar Resources:

Consider reviewing other Datorama webinars from our archives.

Lohith Paturu is a five-year Datorama veteran, has worked within the platform since its earliest days, and has been a part of its evolution ever since. He’s worked closely with large media agencies and Fortune 500 brands to create automated solutions. Lohith is a Datorama Solution Architect and has completed all the six levels of available certifications. His passion for excellence within Datorama, and his exposure to a wide variety of client use cases, gives him the unique ability to share his knowledge with other Datorama enthusiasts from novice to expert.

RESOURCES / Webinars

Datorama Webinar:
Mastering Datorama Episode 1 – Data Onboarding

Join us: Thursday, July 21, 2022 | 11:00 AM EST

Want to learn how to use Datorama? The first step to quality solution building is sound data ingestion and onboarding. Join Lohith Paturu, Decision Foundry’s Group Technical Manager and Certified Solution Architect, as he leads you through the importance of Data Onboarding Fundamentals.

Datorama Webinar

Incorrect onboarding practices lead to aggregation issues, duplicate data points, inaccuracy, and ultimately, loss of stakeholder confidence. Technology has provided analysts with the necessary tools to increase the likelihood of proper data ingestion, but there are still universal principles that should be followed. When you onboard and prep your data correctly the first time, you can leverage your data to its fullest extent. Technology no matter how sophisticated should never trump data protocols. This is true of any business intelligence project and Datorama, now called Marketing Intelligence Cloud is no exception. In this session, we’ll focus on Data Onboarding. No slides. No jargon. Just an old-fashioned walkthrough of the process using actual data within the platform.

In this first episode Ross Jenkins, Decision Foundry CEO, Salesforce Marketing Champion and Lohith Paturu, Group Technical Manager and Certified Datorama Solution Architect, lead us through the importance of mastering Datorama Fundamentals while sharing best practices and tips for onboarding data.

Learning Datorama can be challenging and depending on your use case, Datorama’s defined architecture and data model has specific ways of onboarding data. In this live session, you’ll learn how to:

  • Prepare your data for Datorama onboarding
  • Create a TotalConnect DataStream
  • Validate your data

Helpful Post Webinar Resources:

Datorama Webinar: Mastering Datorama Fundamentals – Data Onboarding

This event occurred on: Thursday, July 21, 2022 | 11:00 AM EST

Mastering Datorama is episode one of a Datorama learning series covering basic and advanced topics. Consider reviewing other Datorama webinars from our archives.

Ross Jenkins is the CEO of Decision Foundry, a Salesforce Implementation Partner. During his career, Ross has served as an Analytics Executive for several of the world’s largest media holding companies. He’s also a writer and an accomplished international keynote speaker, including at several Dreamforce and other Salesforce-related events.

Lohith Paturu is a five-year Datorama veteran, has worked within the platform since its earliest days, and has been a part of its evolution ever since. He’s worked closely with large media agencies and Fortune 500 brands to create automated solutions. Lohith is a Datorama Solution Architect and has completed all the six levels of available certifications. His passion for excellence within Datorama, and his exposure to a wide variety of client use cases, gives him the unique ability to share his knowledge with other Datorama enthusiasts from novice to expert.