Marketing Cloud Intelligence · Migration Service
Moving from Marketing Cloud Intelligence does not mean rebuilding your marketing reporting from scratch.
Your MCI environment already contains valuable data, reporting logic, business rules, and historical information. Decision Foundry helps you transition this foundation to Funnel.io while maintaining the reporting structure your teams rely on.
Teams may look for a more cost-effective way to manage their marketing data.
Growing data requirements can make it harder to organize and manage usage across MCI workspaces.
Teams may need to bring data from sources such as Meta and Google Ads etc into one environment.
Teams need to understand what data they already use and how it should be recreated in Funnel.io.
Funnel.io may need to work alongside tools such as BigQuery or Looker Studio to support the team's reporting needs.
A successful migration starts by understanding what your MCI environment is actually doing.
We review the data points, sources, metrics, and reporting requirements within your existing MCI environment. This helps determine what needs to be recreated in Funnel.io and what can be simplified.
We map the relevant MCI data points to their equivalent structure in Funnel.io. The goal is to establish a clear connection between what your team uses today and what the new environment needs to deliver.
We configure the required Funnel.io connectors for your marketing platforms. This can include campaign data from sources such as Meta and Google Ads, depending on your reporting requirements.
Funnel.io handles the marketing data layer, but your teams may still need a reporting or visualization layer. We can connect Funnel.io with platforms such as BigQuery, Snowflake, Looker Studio, Power BI, or Tableau to support broader analysis and reporting.
Before the new setup becomes your working environment, we check the data against the existing MCI structure and investigate differences in metrics, dimensions, and outputs.
We help your team understand the new setup, data flows, and reporting environment so they can work with and extend the migration after launch.
Make the transition to Funnel.io with a setup built around your existing marketing data and reporting needs.
Move campaign data from multiple platforms into a structured environment while reducing manual data preparation and reporting work.
Migrate existing marketing datasets and reporting requirements into a consistent environment for dashboards, BI tools, and analysis.
Move toward a more centralized view of campaign performance across channels while preserving important reporting requirements.
Connect migrated marketing data with the wider data architecture and existing reporting environment for better accessibility.
Funnel.io can bring data from paid media, social, search, analytics, and other marketing platforms into a connected reporting structure.
The setup can be aligned with your existing technology stack, reporting needs, and data infrastructure.
Marketing Platforms
Funnel.io
Data / BI Layer
Centralized Reporting
We review your current MCI setup, data sources, reporting needs, and key data points.
We identify what needs to move, what needs to be recreated, and how Funnel.io will fit into your existing data environment.
We configure Funnel.io, connect the required marketing sources, and establish the flow of data into your reporting environment.
We compare the new setup with your existing MCI data to check accuracy, consistency, and completeness.
Once the setup is ready, we help your teams move to the new workflow and understand the new environment.
We refine the setup based on your reporting needs and support future data sources or changes.
With 20+ years of experience across data and analytics, we understand the broader requirements behind a successful migration.
Our expertise across Data Platforms, Data Engineering, and BI helps connect your migrated marketing data with existing systems.
Migrated data is checked against your existing MCI records to verify key metrics and reporting outputs.
From onboarding to post-migration support, we help your teams transition smoothly to the new Funnel.io environment.
Migrate campaign and media performance data across clients, channels, and platforms into a more structured reporting environment.
Move paid media and digital marketing data from MCI into a more flexible environment for cross-channel reporting and analysis.
Migrate campaign data across channels while maintaining consistent marketing reporting and performance visibility.
Move marketing data into structured environments that align with existing governance and reporting requirements.
Migrate campaign data across brands, locations, and advertising platforms while maintaining consistent reporting requirements.
Move your marketing data to Funnel.io with a clear migration plan built around your existing setup.
Talk to Our TeamCommon Questions
Timeline varies based on the complexity of your environment. Simpler migrations may take four to six weeks, while larger deployments with extensive connectors or historical data requirements may take eight to fourteen weeks. We provide a realistic estimate after reviewing your environment.
If historical data is available in your source platforms or MCI, we can migrate it based on the agreed lookback period. The transferred data is cross-referenced against your existing MCI records before completion.
We review your existing reports and recreate them in Funnel.io or your connected BI layer. The migration starts with your existing reporting requirements rather than building everything from scratch.
We identify connector gaps during the initial audit. If a source is not natively supported, we evaluate options such as a custom connector, alternative data delivery method, or third-party solution.
Yes. Funnel.io can run alongside MCI during the validation period. Your team can continue using MCI until the new environment has been tested, validated, and approved for transition.