Data Services / Marketing Cloud Intelligence Upgrades
Decision Foundry is the most experienced Marketing Cloud Intelligence partner—period. We don’t just implement. We design. We train. We build dashboards that actually get used.
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Dashboards and automated reports are great, but they don’t necessarily provide better insights or promote better decision making. Technology only takes us so far. You need a partner with a teachable framework that changes the way you think, manage and ultimately, use your data.
Our MCI Work
We deliver signature work designed to visualize business impact. For over a decade, we’ve studied commercial applications and learned to enhance dashboards by manipulating the underlying HTML, CSS and JavaScript frameworks to deliver memorable, award-winning data experiences. Don’t take our word alone, see our customer testimonials.
Salesforce Einstein for AI powered insights or a custom, data model. It’s your choice. Gain flexibility by quickly combining marketing data from any source, database, or cloud-based platform.
Harmonize and unify campaign data within a centralized data model. Automatically classify information into tailored data models to evaluate what’s working and what’s not.
Custom, cross-platform automation of insights. Instantly share marketing data to turn insights into action via email, SMS, and Slack through Action Center.
Automate your dashboards and reports with the help of Data connectors or we can create something truly custom for you when the API just isn’t good enough.
Highly customizable, signature visualizations and dashboards using Custom Text Widgets. No other partner compares. See our short portfolio.
Deliver near-time reporting. Initiate automated, customized reports by connecting to IFFTTT, Slack, webhooks, and more.
As a preferred partner, we’ve been featured at Salesforce Dreamforce for years. We have provided short and long term implementation support for hundreds of clients including some of the most recognizable brands in the world. We have created custom, automated reports, custom APIs and dashboards, for advertisers, publishers and agencies, and re-imagined countless dashboards and custom widgets.
Want to see the difference, download 12 Tips for a Better Data Experience.
At Decision Foundry, we don’t build dashboards for show, we build dashboards that perform. With 130+ dedicated data pros behind you, we turn data chaos into clarity—and clarity into action. We help you reach the right customers, maximize your marketing dollars, and build dashboards that don’t just report—they help you decide.
Common Questions
Decision Foundry is one of Salesforce's most established MCI (formerly Datorama) implementation partners, with multiple Salesforce Marketing Champions on staff and award-winning deployments across media holding companies, pharma brands, and Fortune 500 enterprises. As a certified partner, we have direct access to Salesforce product teams, early access to MCI roadmap features, and depth of experience few SIs match.
Strategic implementation across MCI workspaces; data model design optimised for marketing use cases; Harmonization Center engineering (the part of MCI most teams struggle with); custom AI-powered insights via Cortex and Einstein; centralised data foundation; integration with 200+ source platforms (ad platforms, CRM, web analytics); dashboard development; and ongoing optimisation via our FDE Model.
Consulting is hands-on platform implementation — we build the workspace, integrate data, configure dashboards. Training teaches your team to do it themselves. Most enterprises combine the two — we implement the foundation, your team handles ongoing iteration. Our FDE Model blends both — embedded experts who deliver AND coach.
Yes, and this is one of our most common engagements. Common scenarios: data isn't harmonised cleanly so dashboards conflict; Harmonization Center is configured wrong; data rows are being consumed too fast (cost problem); workspaces aren't governed; or AI features aren't activated. We typically run a 2–4 week MCI audit and rebuild the configuration around real use cases.
With Decision Foundry, organisations typically achieve usable dashboards and automated insights within 8–12 weeks. A larger multi-business-unit rollout with custom harmonisation, attribution modelling, and external system integrations runs 4–6 months. Cost scales with workspace count, data row volume, and integration count. Discovery call first.
MCI is core to our practice. We've delivered MCI / Datorama implementations for some of the largest media holding companies and pharma brands in the world. Multiple Salesforce Marketing Champions on staff. We also run our own Mastering Datorama webinar series and training programs — deep expertise demonstrated, not just claimed.