Marketing Intelligence:
Under the Hood

Marketing Intelligence Potentially Changes Everything.

Is Salesforce’s new Marketing Intelligence platform ready for prime time?

In Episode Two, we sat down with Vimal Eapen—a 12-year Datorama veteran and Senior Technical Manager at Decision Foundry—to get under the hood and find out.

After a walkthrough of the Marketing Intelligence demo, one thing is clear:

This is not just a facelift. It’s a rebuild.

Here’s what we uncovered:

• MI isn’t just a rebrand — it’s a complete rewiring. Deep integration with Data Cloud and Tableau Next reshapes everything.
• Customization? Limited, at least for now.
• Visualization? You’ll need to be comfortable with Tableau Next.
• Data ingestion? If you don’t know Data Cloud yet, you’re about to.

For legacy Datorama users:

Your skills still matter—but survival means leveling up. Quickly.

And a word to Salesforce:

• Bring back the Media Transparency Center (MTC).
• Expand the data models.
• Put control back in the hands of the analysts who built this community.

About the Speakers

Vimal Eapen is a 12-year Datorama veteran and a recognized subject matter expert in agency-focused projects. As a Senior Technical Manager at Decision Foundry, he specializes in designing high-impact BI solutions.