What are industry intelligence services?
Industry intelligence services combine market benchmarking, competitor insights, and predictive analytics to give your business external context — not just internal data. Decision Foundry's service blends industry data feeds, competitor analysis, market trend modelling, and benchmark dashboards into a single intelligence layer that informs strategic decisions.
What does Decision Foundry's industry intelligence include?
Three workstreams. (1) Market benchmarking — how your KPIs compare to industry peers (where data is available). (2) Competitor insights — competitive positioning, share-of-voice, share-of-search, pricing intelligence. (3) Predictive analytics — forecast models that incorporate external market signals, not just internal data. Plus delivery via dashboards your strategy team can actually use.
Where does the external data come from?
Multiple sources depending on industry. Common patterns: SimilarWeb / SEMrush / Ahrefs for digital share-of-voice; industry-specific syndicated data (IQVIA for pharma, NielsenIQ for CPG, J.D. Power for automotive); custom web scraping for competitor pricing / product / messaging; AI-driven sentiment and news intelligence; macroeconomic indicators. We design the data sources around your specific intelligence needs.
How is this different from a one-off market research report?
Industry intelligence is continuous, not point-in-time. A market research report ages quickly; industry intelligence updates as new data arrives, surfaces alerts when patterns change, and integrates with your internal dashboards. The goal is sustained competitive awareness, not a one-time report that sits on a shelf.
How long does industry intelligence deployment take?
A focused engagement (one industry intelligence dashboard, 2–3 external data sources) typically runs 6–10 weeks. Enterprise rollouts (multi-industry, multi-region, multiple data sources, AI sentiment layer) run 3–5 months. Cost scales with data-source licensing, dashboard count, and team coverage.
Why Decision Foundry for industry intelligence?
Cross-industry delivery experience (media, healthcare, retail, financial services, automotive, education) means we know which data sources are useful by industry and which aren't. Plus our analytics platform credentials (Tableau, MCI, Snowflake, Databricks) mean the intelligence dashboards integrate with your internal data — a unified view, not two parallel reporting systems.