Marketing Cloud Intelligence · Migration Service
Stop paying for an all-in-one platform that locks you in. Build a custom data setup that actually fits how you work.
Decision Foundry replaces MCI's bundled platform with a modular stack agencies actually own — Supermetrics for ingestion, S3 for staging, dbt for transformation, Snowflake for storage, and your choice of BI tool on top.
The Reality
What we hear from agency teams considering a move off MCI:
“MCI devours your budget and half the features don't even apply to your clients.”
“You're basically paying for connectors we never use, and we still can't change how the data model is structured.”
“Every time a new ad platform launches, we're just sitting there waiting on MCI's roadmap.”
“Clients want data handed off in different formats, MCI was never built for that.”
What We Do
MCI bundles four to five tools into one platform: data ingestion, staging, ETL and unification, blending, and visualisation. That bundling sounds convenient. In practice, it means paying for constraints you didn't ask for.
Decision Foundry helps agencies replace that single locked-in platform with a custom data setup using Supermetrics as the ingestion layer alongside purpose-built tools for each stage of the pipeline.
A typical replacement architecture
Pulls data from paid, organic, and owned channels via API into your pipeline.
Stages raw data before transformation.
Cleans, joins, and models the data.
Houses transformed, client-ready data.
Your reporting layer — pick what your clients already use.
Swap any layer when something better comes along. The stack is yours, not ours.
Services We Provide
From the initial audit through ongoing support — every layer of the migration covered by experts who've done it before.
Review your current setup, data model, and cost structure to identify what can be replicated or improved.
Map out the right stack for your client portfolio.
Connector configuration, source mapping, scheduling, and API management.
dbt modelling, field alignment, cross-channel joins.
Schema design, cost controls, client data separation.
Rebuild existing dashboards in your preferred BI tool.
So your team isn't maintaining infrastructure it didn't build.
Talk to our experts today if you're considering migration from MCI to more robust platforms.
Contact UsWhy Us
We've migrated agencies managing multi-client, multi-channel reporting at real scale. One thing that surfaces consistently mid-migration: client data separation is almost always messier than it looked in MCI — schemas that seemed clean turn out to have cross-client field collisions MCI was quietly papering over. Catching that before the Snowflake build saves weeks.
You need clean separation between client data, reporting that flexes for different stakeholders, and a pipeline that absorbs a new client without being rebuilt from scratch. We design for that from day one.
Supermetrics is the right ingestion layer for most agencies. But if your source list or volume points elsewhere, we'll tell you that too. We recommend what fits your situation, not what's easiest for us.
You end up owning the stack — no vendor lock-in, no platform dictating your data model. Ownership means your team needs to know what they're running, so we build the documentation and training to make that realistic.
The Process
Five phases from audit to handoff — every phase with clear deliverables and no surprises.
We audit your MCI configuration — sources, data model, live reports, client structure — and design the replacement stack layer by layer. These run together because what we find in the audit usually changes the design.
Connectors for every source you need, schedules configured, data routed into staging. Surfaces the awkward sources where MCI had a custom workaround that isn't documented anywhere.
dbt models that replicate your existing data-integration logic — and fix whatever wasn't working properly in MCI. There's usually something.
Snowflake schemas designed around your client structure, with compute-cost controls built in before you go live — not retrofitted later.
Existing reports rebuilt in your chosen BI tool. We match what your clients already rely on, then improve from there. Your team gets full documentation, training, and a defined support arrangement.
Who This Is Built For
Running paid media, SEO, or cross-channel reporting for multiple clients — particularly those on MCI or similar platforms who've hit a cost or flexibility ceiling.
Who's spent the last year building workarounds instead of building capability. The platform limits what you can do, and you know it.
Watching the MCI bill climb with every new client onboarded — and the unit economics no longer make sense.
Fielding custom reporting requests that MCI simply won't accommodate.
Ready to own your stack?
We'll audit your MCI environment, design the right replacement stack for your client mix, and run the migration end-to-end. Talk to us about your setup.
Contact UsCommon Questions
It depends on your number of data sources, dashboards, and historical data. Most agencies compare a one-time migration cost against MCI's ongoing subscription and connector fees. We start with an audit so you can see the numbers before making a decision.
No. We recreate your dashboards in your chosen BI tool and migrate your historical data into Snowflake. Nothing goes live until it's been tested and validated.
Every setup is different, but the process typically includes discovery, data ingestion, warehouse setup, modelling, and dashboard migration. After reviewing your MCI environment, we'll provide a realistic timeline.
For many agencies, yes — it's a proven way to collect data from marketing platforms. If a different solution is a better fit for your sources or volume, we'll recommend that instead. See Alternatives to MCI for the broader menu of options we evaluate against.
Yes. We provide documentation, training, and support so your team can confidently manage the platform. The goal is to give you ownership without leaving you on your own.