Quality Data, Superior Results:
TotalConnect for Marketing Success

Imagine crafting targeted marketing campaigns without a complete picture of your audience. Scattered data across various platforms like Sprout Social, HubSpot, Pardot, or DV360 creates this very scenario. This data fragmentation makes it nearly impossible to gain the granular detail needed for effective marketing strategies.

Here’s where Marketing Cloud Intelligence’s TotalConnect, a powerful data integration tool, comes in. Unlike traditional approaches, TotalConnect empowers you to unify even flawed marketing data. Incomplete APIs and missing metrics no longer have to be a roadblock. TotalConnect streamlines the process, ensuring all your marketing data finds a home within Marketing Cloud Intelligence, creating a unified foundation for data-driven marketing success.

The Price of Disconnected Data

Fragmented data, scattered across various platforms, creates a significant obstacle for marketers striving for optimal campaign performance. Without a unified customer view, identifying high-value audience segments and personalizing messages becomes a significant hurdle. Furthermore, measuring campaign success across various channels and pinpointing areas for improvement requires a holistic data view – something fragmented data simply can’t provide.

This data disconnect comes at a steep price. A study by IBM’s Big Data & Analytics Hub found that poor data quality costs US businesses an estimated $3.1 trillion annually. This highlights the significant financial burden of fragmented data, hindering a company’s ability to optimize marketing efforts and gain a unified customer view. Clearly, a solution is needed to bridge these data silos and empower marketers to leverage high-quality, unified data for superior marketing outcomes.

MCI TotalConnect: A Bridge to Unified Marketing Data

TotalConnect, a powerful data integration feature within Salesforce Marketing Cloud Intelligence, empowers marketers to overcome these challenges. It seamlessly bridges the data gap, allowing for the integration of marketing data, even from platforms with imperfect APIs.

Benefits for Superior Marketing Outcomes:

• Unified Customer View: TotalConnect excels at creating a single source of truth by integrating a wide range of marketing data into the robust data model within Marketing Cloud Intelligence. This includes data from popular marketing vendors, flat files (CSV, TSV, XLSX), e-commerce platforms, and even some technical applications – all through a user-friendly interface.
• Actionable Insights, Faster Than Ever: Automating data ingestion through TotalConnect significantly reduces the time and effort required to prepare data for analysis. This frees up valuable time for marketers to focus on the strategic aspects of their campaigns.
• Streamlined Data Governance: Data governance is crucial for maintaining data integrity and trust in your marketing efforts. TotalConnect empowers you with robust data governance features. You can set access controls, define data quality standards, and monitor data lineage to ensure data consistency and minimize errors throughout the marketing funnel.

TotalConnect: A Competitive Advantage in Marketing

By utilizing TotalConnect, marketers can differentiate themselves by providing:

• Superior Data Management: The ability to integrate and leverage marketing data provides a significant advantage over competitors struggling with siloed data.
• Demonstrably Higher Marketing ROI: Actionable insights from unified data empower marketers to optimize campaigns and deliver measurable results.
• A Future-Proof Marketing Cloud Foundation: TotalConnect ensures marketing strategies can adapt and evolve alongside the ever-changing marketing landscape.

The TotalConnect Solution

The marketing landscape is littered with platforms boasting API connectivity, but true integration often remains elusive. Marketing Cloud Intelligence steps in with a powerful solution: TotalConnect, a state-of-the-art data integration tool. By seamlessly integrating data from various sources, TotalConnect eliminates data silos. This holistic approach equips marketers with the power to make data-driven decisions, optimize campaigns for superior results, and unlock the full potential of their marketing efforts.

Ready to unlock the true potential of Marketing Cloud Intelligence?

Our instructor-led “Mastering Datorama Fundamentals” sessions offer a comprehensive roadmap. Dive into episode one, “Data Onboarding,” featuring a walkthrough of TotalConnect (skip ahead to 11:43 for the specific section).

About Decision Foundry

Decision Foundry is a recognized leader in Salesforce consulting, with expertise across the entire Salesforce product suite. As a certified Salesforce Marketing Cloud integration partner with a proven track record, we empower businesses to unlock the true potential of their marketing data. Our consulting services include the integration of Data Cloud, Account, Engagement, Personalization, Tableau, and Intelligence.