Modern day marketing needs more than just automation. What if your marketing could think beyond the next campaign? Salesforce Marketing Cloud Next combines AI, connected data, and intelligent workflows to deliver personalized customer experiences.
Decision Foundry helps you implement Marketing Cloud Next to turn these capabilities into meaningful marketing outcomes.
Customer data is scattered.
CRM, campaign, and behavioral data sit in separate systems.
Segmentation is slow.
Building targeted audiences requires manual work and technical support.
Customer journeys are fragmented.
Disconnected channels create inconsistent experiences.
AI remains underused.
Marketing tasks still rely heavily on manual execution.
Customer signals go unnoticed.
Sales, service, and purchase data rarely inform campaigns in time.
Your marketing stack is complex.
Multiple platforms and integrations increase maintenance and limit scalability.
We assess your Salesforce environment, data maturity, marketing requirements, and team capabilities to determine whether Marketing Cloud Next, Marketing Cloud Engagement, or a coexistence approach is the right fit. We then define your implementation roadmap.
We configure your Marketing Cloud Next environment, including data models, marketing channels, permissions, consent management, and campaign workflows, building a scalable foundation aligned with your business requirements.
We configure data streams, identity resolution, unified customer profiles, and audience segmentation to help marketers activate connected customer data and deliver more targeted campaigns.
We configure supported Agentforce and Einstein capabilities for AI-assisted campaign creation, content generation, audience development, and lead management, with appropriate brand guidelines and approval controls.
We assess existing journeys, content, data, and automation workflows, identify what needs to be retained or redesigned, and plan a phased migration or coexistence approach where appropriate.
We connect email, SMS, and other supported channels through coordinated workflows, aligning marketing activities with Sales, Service, and Commerce Cloud interactions for consistent customer engagement.
We provide role-specific training for marketing and operations teams, along with ongoing workflow optimization, performance improvements, and marketing analytics through Marketing Cloud Intelligence.
Marketing Cloud Next & Marketing Cloud Engagement, both platforms support customer engagement, but they serve different marketing needs. Here's a simple breakdown to help you choose.
| Comparison | Marketing Cloud Next | Marketing Cloud Engagement |
|---|---|---|
| Platform | Built around Salesforce CRM | A dedicated marketing platform |
| Data | Uses Salesforce data and Data Cloud capabilities | Uses its own data extensions and integrations |
| Campaigns | Supports AI-assisted campaign creation and execution | Supports established email and multi-channel campaigns |
| Automation | Uses Salesforce Flow and connected automation capabilities | Uses Journey Builder and Automation Studio |
| AI | Integrates Agentforce and Salesforce AI capabilities | Offers Einstein-powered marketing features |
| Best for | Businesses seeking CRM-connected, AI-driven marketing | Businesses managing established, complex marketing journeys |
Platform
Data
Campaigns
Automation
AI
Best for
Not Sure Which Marketing Cloud Platform Is Right for You?
We help you assess your existing Salesforce environment, marketing requirements, and business goals to identify the right platform and approach.
From platform selection and strategy to implementation, integration, migration, & ongoing optimization, we support you at every stage to make your marketing operations more connected and effective.
We audit your existing marketing stack, Salesforce edition, and data environment to determine whether Marketing Cloud Next, Marketing Cloud Engagement, or a combined approach is the right fit.
We connect data streams, configure identity resolution, and define the audience segments and insights needed to support marketing activities.
We configure marketing channels, consent management, content, Flow-based journeys, and campaign dashboards to support your marketing workflows.
We configure marketing agents with brand guidelines and human approval controls, then test them through live, low-risk campaigns.
We transition priority journeys and content from Marketing Cloud Engagement or Account Engagement while keeping existing programs running until their replacements are ready.
We train your team, monitor campaign performance, and identify opportunities to expand across channels, business units, and additional agent use cases.
Marketing Cloud Next connects customer data, AI, and campaign execution within the Salesforce ecosystem. Each capability plays a role in helping your marketing team understand customers, create relevant campaigns, and coordinate engagement across channels.
Brings customer data together from multiple sources, creating unified profiles that give marketers a more complete view of their audiences.
Introduces AI-powered agents into marketing workflows to assist with campaign planning, content creation, and repetitive tasks.
Brings campaign creation, personalization, and execution together, helping teams manage marketing activities using connected customer data.
Connects customer interactions across channels and touchpoints to support consistent, relevant engagement throughout the customer lifecycle.
Bring together Salesforce expertise, data strategy, and marketing technology with a partner who understands how they work together. Decision Foundry helps you turn your marketing ambitions into solutions built for long-term growth.
Talk to Decision FoundryKeep Exploring
Marketing Cloud Next (MCN) is Salesforce's AI-native marketing platform, launched at Connections 2025. It runs natively on the Salesforce Platform, uses Data Cloud as its data layer, and brings B2B and B2C marketing together. It is available in Growth and Advanced editions.
Yes. Marketing Cloud Next requires Salesforce Enterprise Edition or higher. If you need a marketing platform that operates independently of Salesforce CRM, Marketing Cloud Engagement may be a better fit.
No. Both platforms are actively supported. MCE+ allows teams to adopt capabilities such as Flow-based orchestration and unified campaign dashboards while keeping existing journeys intact. We help you determine what to move and when.
For many organizations, yes. Marketing Cloud Next supports lead scoring, nurturing, and account-based marketing alongside B2C campaigns using a unified data model. We assess feature requirements before recommending a transition.
A typical implementation for a single business unit with a few data sources takes around 12-16 weeks, including the Data Cloud foundation. Multi-business-unit or migration-heavy projects may take longer. We define the timeline after an initial discovery call.
Consider your existing Salesforce environment, marketing workflows, data readiness, integration requirements, and future goals. We help evaluate these factors to determine whether Marketing Cloud Next is the right fit and plan a suitable transition.
