Every interaction with a healthcare professional or patient generates valuable signals, from rep visits and email engagement to support calls and events.
Decision Foundry helps connect these signals with Salesforce Marketing Cloud to deliver timely, relevant engagement while meeting pharma marketing compliance requirements.
Healthcare professionals (HCPs) interact with pharma brands across rep visits, email, events, webinars, websites, and other touchpoints. That creates several challenges:
HCP engagement is spread across channels. Interactions can sit in separate systems, making the full journey difficult to see.
Customer context gets lost. Separate data across sales, marketing, and medical teams can lead to poorly timed communications.
Every HCP is different. Specialty, interests, engagement history, and preferences vary, making relevant segmentation essential.
Patient journeys involve multiple stakeholders. Patients, caregivers, providers, and support teams can make journeys harder to coordinate.
Personalization requires compliance. Teams must manage consent, preferences, approved content, and customer data across channels.
Engagement data goes underused. Teams need to turn interaction data into timely follow-ups, relevant journeys, and measurable outcomes.
Connect HCP, HCO, CRM, engagement, and other relevant data to create a more complete customer view. Segment healthcare professionals by specialty, engagement, preferences, geography, and other relevant attributes for more targeted marketing.
Build personalized Marketing Cloud journeys around HCP behavior and engagement. Automate follow-ups, educational communications, event outreach, and re-engagement based on how each HCP interacts with your brand.
Coordinate HCP communications across email, digital channels, events, and other touchpoints. Connect audience data and campaign activity to deliver consistent messaging throughout the HCP journey.
Support patient programs with timely, personalized communications across relevant channels. Automate education, enrollment, reminders, and ongoing engagement based on each program and audience.
Connect consent and communication preferences with your marketing journeys. Manage HCP subscriptions and channel preferences so outreach aligns with the permissions captured across your engagement channels.
We help structure personalized emails, content, and communications around your audience, products, and marketing requirements. Salesforce supports preapproved HCP email templates and controlled content for compliant engagement.
Connect campaign and engagement data to measure HCP interactions, channel performance, and journey outcomes. Turn engagement data into actionable insights that help teams refine segmentation, campaigns, and future communications.
Bring your customer data, campaigns, and journeys together with Marketing Cloud to create more connected engagement.
Support HCP engagement, product launches, patient programs, and ongoing brand communications with personalized, timely journeys.
Coordinate HCP education, patient support, access programs, and targeted communications across complex treatment journeys.
Support product launches, HCP and KOL engagement, clinical trial communications, and targeted audience outreach.
Deliver product education, training, procedural support, and personalized communications to healthcare professionals and customers.
Connect patient and consumer engagement with education, loyalty communications, product information, and relevant campaigns.
Coordinate payer communications, formulary updates, health plan outreach, and ongoing stakeholder engagement.
We map your data sources, campaigns, channels, compliance processes, and technology stack to identify your requirements.
We define the platform architecture, data structure, audience framework, integrations, and journey strategy around your pharma use cases.
We configure journeys, automations, segmentation, content, and personalization capabilities around your business and engagement requirements.
We integrate Marketing Cloud with Salesforce CRM, patient support systems, field systems, data platforms, and relevant third-party sources.
We test and launch your journeys, establish performance reporting, and provide ongoing optimization and platform support as your needs evolve.
Plan and manage personalized HCP and patient campaigns using connected data and content.
Automate patient support communications, program updates, reminders, and engagement journeys.
Coordinate scientific communications, event outreach, and medical information across relevant channels.
Connect digital engagement data with field activity to support more informed HCP interactions and follow-ups.
Manage audience segmentation, campaign workflows, content, and channel execution more efficiently.
Connect engagement data with campaign performance to improve reporting and marketing insights.
Manage integrations, data architecture, platform governance, and Marketing Cloud operations.
Salesforce Partner Expertise: As an official Salesforce Partner, we work within the Salesforce ecosystem to implement Marketing Cloud around your business, data, and technology environment.
20+ Years of Experience: Leverage more than two decades of experience delivering Salesforce and data solutions across complex business environments.
Pharma-Aware Approach: We design pharma marketing solutions around applicable FDA promotional requirements, HIPAA and privacy obligations, consent and preference requirements, data governance policies, and approved-content controls to support compliant customer engagement.
End-to-End Support: From strategy and architecture through implementation, integration, and optimization, we support your Marketing Cloud environment as your needs evolve.
Bring your customer data, channels, and engagement journeys together to create more relevant, compliant experiences across every touchpoint.
Talk to Decision FoundryMarketing Cloud can work with relevant customer, engagement, preference, consent, and behavioral data to help teams build more complete audience profiles and create targeted communications.
Automation can reduce manual campaign tasks by triggering communications, follow-ups, and audience updates based on defined events, behaviors, or engagement criteria.
Yes. Teams can create separate audience segments and journeys for HCPs, patients, caregivers, payers, and other stakeholders based on their specific engagement needs.
Teams can track campaign interactions, channel performance, journey activity, and other engagement signals to understand what is working and identify opportunities for optimization.
Yes. A well-structured implementation can support additional audiences, campaigns, channels, data sources, and journeys as marketing requirements evolve.
The timeline depends on factors such as the existing Salesforce environment, data sources, integrations, number of journeys, and implementation scope. A detailed assessment helps establish the appropriate project timeline.