What is the difference between MCI and MI?
MCI is standalone and sits outside the Salesforce ecosystem. MI is native to Lightning — connected to Data Cloud, Agentforce, and Salesforce core. MCI suits agencies. MI is designed for enterprise.
Marketing Cloud Intelligence · Migration Service
MCI to SF Marketing Intelligence Migration
Move from a standalone reporting tool to the heart of the Salesforce ecosystem.
Salesforce is moving all MCI customers to Marketing Intelligence (MI) — and for enterprise organisations, the case is clear. MI lives natively within Salesforce Lightning alongside Data Cloud, Agentforce, and Salesforce core. MCI doesn't. Decision Foundry audits what you have, maps what can move, and migrates you to MI in a way that's structured and risk-managed.
The Comparison
MCI vs MI — understanding the difference
MCI
MCI is a standalone platform — powerful and customisable, but outside the Salesforce ecosystem. Built for agencies with complex multi-client, multi-currency reporting needs.
MI
MI is built natively within Salesforce Lightning — connected to Data Cloud, Agentforce, and Salesforce core. Designed for enterprise organisations that want intelligence embedded in their CRM, data layer, and AI workflows.
This migration is right for enterprise MCI customers. If you're an agency with complex customisation needs, MI may not be the right destination — and we'll tell you that upfront.
The Reality
Is this familiar?
You're on MCI and Salesforce has approached you about the convergence path to MI
You've acquired MI licenses but don't know what to migrate and what to leave in MCI
You want Agentforce and Data Cloud but can't access them from MCI
You need intelligence embedded in Salesforce workflows — not sitting separately
What We Offer
End-to-end MCI to MI migration
MCI Audit & Assessment
We audit your full MCI setup — data streams, workspaces, dashboards, and calculations — and identify what migrates, what needs rebuilding, and what should stay in MCI.
Migration Strategy & KPI Framework
We map how each element translates into MI — calculations, goals, KPIs, dimensions, and metrics documented in a framework so the new setup is better governed than the one you're leaving.
System Configuration & Setup
We configure MI to mirror your operational structure — accounts, data spaces, and hierarchy — including Data 360 setup as the data layer for all streams and calculations.
Data Migration & Implementation
The core migration — data streams, calculations, goals, and all components built and validated in MI, phase by phase with sign-off at each stage.
Agentforce Integration
We configure the intelligence layer — thresholds, goals, benchmarking, and automated workflows — taking MI beyond reporting into agent-driven marketing operations.
Testing, Documentation & Handoff
Post-migration system testing, UAT, full documentation, and knowledge transfer to your team.
Not sure if MI is the right destination for your MCI setup? We'll assess your current environment and give you a straight answer before you commit.
Book a Free MCI AuditThe Process
How we deliver it
Seven phases from audit to handoff — every phase validated before the next begins.
STEP 01
Discovery & Audit
Full review of your MCI environment. We identify what migrates, what needs rebuilding, and where the feature gaps are.
STEP 02
Migration Strategy & KPI Framework
We document how metrics, calculations, goals, and dimensions map across — so the new setup is structured from day one.
STEP 03
System Configuration
MI environment configured to your operational structure. Data 360 set up as the data layer.
STEP 04
Migration
Data streams, calculations, goals, and components built in MI, phase by phase with sign-off at each stage.
STEP 05
Agentforce Setup
Intelligence layer configured — thresholds, goals, and benchmarking enabling automated agentic workflows.
STEP 06
Testing & UAT
System testing and user acceptance testing. We don't hand over until everything is validated.
STEP 07
Documentation & Handoff
Full documentation and knowledge transfer so your team can manage the platform independently.
The Case for MI
Why the move to MI matters
Inside the ecosystem
MI lives within Lightning alongside Data Cloud, Agentforce, and Salesforce core.
AI becomes operational
Agentforce pauses underperforming ads, reallocates budgets, and triggers workflows automatically.
Intelligence connects to revenue
Data Cloud foundation aligns marketing intelligence directly with CRM and revenue systems.
Less integration debt
No parallel governance models or custom ETL required.
Worth knowing
What stays in MCI
MI is not a one-to-one replacement. Deep customisation and complex multi-client agency setups are not available in MI. Salesforce's MCI Plus package lets you retain legacy MCI data and dashboards while adding MI, Data Cloud, and Agentforce on top — we assess exactly what moves and what stays during the audit.
Why Us
Why Decision Foundry
Expertise across both platforms
We know MCI's architecture and MI's current limitations. That combination makes migrations accurate and risk-managed.
We optimise as we migrate
We don't just port what you had. We rebuild integrations better so the new setup outperforms the old one.
Certified across the stack
Salesforce, AWS, Google partnerships and BI certifications across the full ecosystem MI operates within.
20+ years in BI and marketing analytics
We understand the marketing ecosystem, your data sources, and what performance KPIs actually mean in practice.
Honest fit assessment
If MI isn't right for your setup, we'll tell you before you spend money on the wrong migration.
Who Benefits
Who an MCI to MI migration is for
Buyers
- CMO
- Managing Director
- VP of Marketing
- Technical Head
Users
- Marketing Operations Manager
- Performance Marketing Analyst
- BI Lead
Influencers
- Marketing Supervisors
- Campaign Managers
- Data Analysts
Industries
Built for enterprise marketing teams
Primary
Media & Advertising
FinTech & Banking
Healthcare
Creative Agencies
Enterprise setups only
Next Step
Ready to explore your migration path?
A clear audit of your MCI setup is the right starting point before any migration decisions are made.
Book a Free MCI AuditCommon Questions
MCI to MI Migration FAQs
What is MCI Plus?
Salesforce's convergence path — retain your legacy MCI data and licences while adding MI, Data Cloud, and Agentforce on top. Designed to ease the transition rather than force an immediate cutover.
Is MI a direct replacement for MCI?
No. MI has feature gaps — particularly around deep customisation and multi-client setups. Our audit identifies exactly what can migrate and what needs to stay in MCI.
Should agencies migrate to MI?
Generally no. MCI's deep customisation suits agencies better. MI is designed for enterprise. We assess this honestly before recommending migration.
What is Data 360?
Formerly Data Cloud — the data layer that powers MI. It houses all data streams, calculations, and dimensions. A properly configured Data 360 layer is essential for MI to function correctly.
What does Agentforce add?
The agentic intelligence layer — pausing ads, reallocating budgets, triggering workflows automatically based on thresholds. Not available in MCI. One of the strongest reasons to migrate for enterprise clients.
How long does the migration take?
Depends on the complexity of your MCI setup. We scope this accurately during the audit and assessment phase.