Articles

Data Productivity with Marketing Cloud Intelligence and Data Cloud

August 07, 2023 | Article

Salesforce provided two exceptional data platforms. Which use cases are addressed by each and how can we generate the most value from these technologies?

Tableau vs. Power BI

May 23, 2023 | Article

We compare and contrast the top two business intelligence tools in the marketplace today.

Marketing Cloud Intelligence for Beginners

December 06, 2022 | Article

New to Marketing Cloud Intelligence? Where do you start, and what are the crucial points to keep in mind while developing a solution on this platform?

Marketing Cloud Intelligence For Agencies

December 01, 2022 | Article

When selecting the right platform to manage Performance Marketing reports, Marketing Cloud Intelligence shines in specific areas; integration, automation, reporting, billing, and delivery.

How Decision Foundry Uses Wireframes to Deliver Better Data Experiences

September 28, 2022 | Article

Learn How Decision Foundry uses Moqups to communicate between stakeholders, build consensus, and de-risk development processes.

What Does Datorama Do?

August 29, 2022 | Article

Datorama connects and unifies your data across multiple platforms into a single data source for accurate analysis.

CRM Analytics: End-to-End Solution

August 23, 2022 | Article

CRM Analytics is a powerful, three-part solution consisting of data management, data visualization, and predictive analytics.

Datorama, Tableau, and CRM Analytics: Which is Right for You?

June 24, 2022 | Article

What are the strengths, weakness, and differences between Datorama (now known as Marketing Cloud Intelligence), Tableau, and CRM Analytics?

Adverity vs Datorama: Which is Right for You?

May 15, 2022 | Article

Adverity vs Datorama? To help, we built this side-by-side comparison of Marketing Cloud Intelligence (formerly Datorama) versus Adverity. We assess the different aspects of these offerings includin...

Datorama Total Connect: The Perfect Tool for Managing Imperfect Data

August 02, 2021 | Article

Datorama is a marketing intelligence and data management platform that helps marketers onboard, integrates and analyze data from third-party data platforms, such as Facebook, Marketing Cloud, AdWor...

Salesforce's Platform for the Analytical Marketer

March 07, 2021 | Article

What is Datorama? A Salesforce-owned data platform targeting the Analytical Marketer. Often used to house, onboard, visualize and act on performance marketing data. It is easy enough for non-analys...

10 Real-world Examples of BI tools In Action

June 06, 2020 | Article

Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data, Business Intelligence (BI) opens up a world of opportunities.

How to Capitalize On Customer Reviews

May 17, 2020 | Article

In the customer-centric world, cultivating a steady stream of positive customer reviews is a safe way to set your business apart from competitors.

BI Trends That CMOs Are Following In 2020

May 17, 2020 | Article

In 2013 award-winning marketing guru Dan Zarrella, who is also a multiple-author and inventor of revolutionary online apps, told Forbes ‘it’s a scary thing’ how many marketers don’t use data analyt...

AI in BI: The Next Frontier in the Field of Augmented Analytics

May 17, 2020 | Article

There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unclear is specifically how that data is being retrieved, analyzed and ul...

Klipfolio vs Tableau: Which data visualization tool is right for you?

May 17, 2020 | Article

Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a meaningful way to get deeper insights. An expressive visualization ca...

Digging into Tweets: Mining Twitter Comments and Gauging Influence

May 14, 2020 | Article

There has emerged a trend where the two giants of the social media sphere have been typecast (at least in the mind) into different silos.

Essential BI Truths from Coaches and Experts

March 12, 2020 | Article

Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and give you a winning edge over your competition.

Alteryx Analytics for Big Data

March 10, 2020 | Article

Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers.

Customer Sentiment Analysis: A Crucial Need in eCommerce Data Initiatives

December 21, 2015 | Article

Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been said.